Adrienne Watts Email & Phone Number

Not your typical marketing manager, I lead with a passion for curiosity. I love researching all things marketing and sales - trends, innovations, the next big thing. Focusing on experiential marketing, automation, analytics, and digital media. Taking the initiative to be independent while working as a collaborative team. Currently the Senior Growth Strategy Manager at Human8 (previously Gongos) creating strategic plans to grow the pipeline. Focusing on lead generation using different channels and tactics to segment our target audiences including advertising, SEM, content syndication, organic and events. I see projects from strategy and planning through implementation. I work with design on content creation to develop assets that will increase conversions. To round out my responsibilities, I also lead the campaign reporting and marketing analysis for continuous improvement. Previously as the Senior Marketing Manager at Toluna, I coordinated events and tradeshows to increase inbound lead generation. Managed the CRM, Salesforce for lead conversion, and measured ROI for all marketing efforts. I executed webinars, digital media campaigns, email campaigns, thought leadership pieces, content distribution, and advertising for the region focusing on both acquisition and retention. I also coordinated the SEM and media campaigns for NA focusing on target audiences and growth opportunities. Previously I held the Global Communications & Marketing Manager position at GEODIS. Creating strategic marketing plans to increase brand awareness and boost inbound lead generation. I launched and managed the blog Living Logistics, planned and executed events and trade shows, wrote internal and external communications, and managed our social media accounts. While coordinating the media plan, I launched Google Ad campaigns and analyzed our digital presence through Google Analytics. I supported our corporate marketing and communications department; writing global press releases and participating in corporate projects. I developed websites, intranets, and contributed to the launch of a new corporate website. I planned and attended career fairs while representing the company to recruit interns and employees. I mentored the interns through their 12-week internship focusing on innovation and creativity. I was a GEODIS Women's Network steering committee member, developing all the marketing material for our events and participating in subcommittees.

Listed skills include Social Media, Public Speaking, Microsoft Office, Event Planning, and 18 others.