Adrien M. Smith work email
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Passionate and committed executive with 15+ years of experience bringing the best of science, business and people to improve patient well-being and increase access. Highly agile and strategic leader, who works effectively with cross-functional teams, to drive execution for best-in-class million-to-billion dollar global brands. Developed new products and launched new assets within the US and internationally, while leading and inspiring teams. Demonstrated success in forming strategic alliances and business development initiatives, and creating internal capabilities to gain financial growth for the organization.Life Sciences: Vaccines, Biopharma, Companion Diagnostics, Medical DevicesTherapeutic Areas: Oncology, Virology, Immunology, Infectious Diseases, Cardiovascular, Respiratory, Pain, Urology, EndocrinologyKey Experience:• People & Team Leader• US, Global and Regional/Country Business Experience• Strategic Marketing/Planning and Execution: New Product Development, Launch, On-market• Commercial & Launch Excellence• Strategic Selling and Negotiations (HCPs, hospital networks, city/state level) • Alliance Management & Business Development• Market Analysis & Competitive Intelligence• Market Access & Digital Marketing• Budget Management & Forecasting
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Strategic Growth PartnerAms HoldingsIrvine, Ca, Us -
Director, Global Marketing, Transcatheter Heart ValvesEdwards Lifesciences May 2023Irvine, Ca, Us• International portfolio lead for SAPIEN 3 cardiology business generating $1.5B+ per year, across Europe, Japan, APAC, LATAM, EEMEA and Canada• Hire, develop and lead global marketing team, while driving performance, inspiration and creating an inclusive culture• Key activities: strategic and tactical campaign planning leveraging data, global expansion of next gen assets, regional alignment and budget management• Direct team deliverables: update messaging with newest clinical data, promotional material (sales aids, videos), HCP engagements and digital opinion leader planning• Big wins: EU product launch, China expansion, fending off competitive head-to-head trial, optimizing promotional experience and creating a high performing marketing team -
Associate Director, Strategic Planning & Operations, Allergan, UsAbbvie May 2022 - May 2023North Chicago, Illinois, Us• Solidified Allergan integration by creating capability plan (Marketing Competencies and Strategic Planning) to continue to elevate learnings, application and processes • Identified insights and business drivers, validated direction and aligned with SVPs to drive organizational impact across all businesses, the BOTOX franchise and over 100 Marketers -
Marketing Manager, Commercial Excellence, UsAbbvie May 2017 - Apr 2022North Chicago, Illinois, Us• Venclexta (multiple myeloma, t11:14) launch prep: vision, positioning, biomarker strategy • Delivered companion diagnostic/CDx roadmap to operationalize launch through internal education, key milestones and diagnostic partner alignment• Developed, inspired and nourished a learning culture through launch of new marketer onboarding, strategic planning and marketing competencies with success expressed by senior leaders and impactful brand plans
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Marketing Manager, Global Marketing, Hepatitis CAbbvie Aug 2016 - May 2017North Chicago, Illinois, Us• Co-created global commercial roadmap for Maviret launch to prepare market and marketers, which led brand to be #1 choice and the global market leader • Multichannel lead creating 1st AbbVie digital persona segmentation to target HCPs precisely• Managed supply as forecasting lead for new product introduction and Viekiera Pak EOL• Governance lead between global/affiliates to help simplify and enhance communication
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Sr. Product Manager, Global Strategic Marketing, Hepatitis And Molecular Diagnostic SystemsAbbott May 2014 - Jun 2016Abbott Park, Illinois, Us• Pipeline lead developing next gen assets (Alinity m) via VOCs, TPPs and prototyping • On-market owner (m2000, IVD/RUO Hep assays) of >$150MM portfolio leading global brand plan and execution to drive differentiation, market growth and innovation (menu expansion)• Delivered strong global results: 43% growth (>$70MM) vs prior year, strengthened Abbott brand and commitment to patients• Managed global alliances with pharma partners, governmental and patient groups:-Gilead and AbbVie (EU/Asia) to increase patient access to diagnostics-Eiger Pharma to address unmet need around developing HDV diagnostics-World Health Organization and World Hepatitis Alliance to link patients to care• Partnered with extraordinary people: Regional Marketing, Medical, Regulatory, Finance, R&D, Human Factors, Manufacturing -
Business & Economic Development- Marketing ConsultantCity Of New Rochelle Jul 2013 - Mar 2014New Rochelle, Ny, Us• Marketing advisor to government for developing strategic plan: vision, positioning, strategy/tactics -
Customer Marketing Manager, Virology Division, The NetherlandsBristol-Myers Squibb Jan 2012 - Feb 2013Lawrence Township, Nj, Us• Brand Team Leader promoting Hepatitis B brand Baraclude in Dutch market, targeting gastroenterologists and infectious disease specialists • Grew brand by 8% in revenue through brand differentiation and market growth initiatives: HCP segmented campaign, disease awareness campaign and leveraging key RWE data -
European Product Manager, Virology Division, EmeaBristol-Myers Squibb Jan 2011 - Dec 2011Lawrence Township, Nj, Us• Digital/Multichannel Strategic Lead for $345MM Hepatitis B brand Baraclude in Europe and Emerging Markets• Developed innovative toolbox with digital and communication agencies: -1st pharma company to launch digital detailing on tablet-Remote e-detailing, evidence generation, stand alone meeting, objection handlers
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Product Manager, Upsa Division, FranceBristol-Myers Squibb May 2010 - Dec 2010Lawrence Township, Nj, Us• Launch preparation and execution for pain product portfolio DAFALGAN, targeting internists, rheumatologists and oncologists • Built multichannel campaign (segmentation and NPP) in partnership with agencies and MLR (medical, legal, regulatory) resulting with a gain of 3% market share and 20% response rate
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Algovital LaboratoireDirector Marketing & Business Development May 2009 - Mar 2010• Led Sales & Marketing Team, created the European strategy and rebranded start-up cosmetic health company in close partnership with CEO • Differentiated product value through promotional HCP and consumer messaging and tactics:-Sales aids, email, website, social media, PR, congress & events• Achieved growth through market expansion by entering new markets (UK & Italy), solidifying distributor partnerships and targeting new segments: dermatologists and the consumer
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Senior Biological Sales Specialist, UsSanofi Jan 2006 - Sep 2008Paris, France, Fr• #1 Regional Performer and Top 5 National Performer by yearly revenue• Launched 5 new vaccines with $10MM in sales achieved per territory• Promoted portfolio (Fluzone, Daptacel, etc) and endocrine therapy (ADH) to specialists and Integrated Delivery Networks• Won contracts with local managed care groups in partnership with Market Access team• Developed and partnered with KOLs for peer to peer engagements• Experienced with “buy and bill” model, trade and distribution pathways (wholesalers, distributors, GPOs), and private and government insurance (CHIP, Medicaid, Medicare) -
Deputy Director Of Public Health Sales, UsSanofi Aug 2007 - Jan 2008Paris, France, Fr• Managed and mobilized Sales Team (6 Sales Reps) overlooking public payer business • Collaborated with city/state CDC immunization programs to promote products and awareness • Successfully contracted Adacel and Menactra on formularies to protect millions of lives
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Professional Biological Sales Specialist, UsSanofi Jan 2004 - Dec 2005Paris, France, Fr
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Biological Sales Specialist, UsSanofi Apr 2002 - Dec 2003Paris, France, Fr
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Respracare MedicalMedical Sales Manager, Us Feb 2001 - Apr 2002• Top Performer 2001 - Promoted from Medical Sales Representative• Led and activated sales team (4 Sales Reps) to include training, coaching and recruiting• Commercialized respiratory medical devices: pulse ox, oxygen therapy, nebulizers, CPAPs • Customers: pulmonologists, cardiologists, oncologists, and Integrated Health Networks
Adrien M. Smith Skills
Adrien M. Smith Education Details
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Edhec Business SchoolMarketing -
Lafayette CollegeBiology
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Northwestern University - Kellogg School Of ManagementMarketing
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Nyu School Of Professional StudiesDigital Strategy (Ongoing)
Frequently Asked Questions about Adrien M. Smith
What company does Adrien M. Smith work for?
Adrien M. Smith works for Ams Holdings
What is Adrien M. Smith's role at the current company?
Adrien M. Smith's current role is Strategic Growth Partner.
What is Adrien M. Smith's email address?
Adrien M. Smith's email address is ad****@****hoo.com
What is Adrien M. Smith's direct phone number?
Adrien M. Smith's direct phone number is (224) 667*****
What schools did Adrien M. Smith attend?
Adrien M. Smith attended Edhec Business School, Lafayette College, Northwestern University - Kellogg School Of Management, Nyu School Of Professional Studies.
What are some of Adrien M. Smith's interests?
Adrien M. Smith has interest in Science And Technology, Children, Education, Health.
What skills is Adrien M. Smith known for?
Adrien M. Smith has skills like Pharmaceutical Industry, Cross Functional Team Leadership, Strategy, Product Launch, Market Analysis, Marketing Strategy, Biotechnology, Sales Effectiveness, Marketing, Global Marketing, Pharmaceutical Sales, Marketing Management.
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