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Sou a Adri e criei a MÁTRIKA Comidas Especiais em 2015 (antiga Mandala) a partir do desafio das restrições alimentares dos meus filhos: Maya, intolerante à lactose, e Leo, alérgico alimentar múltiplo dos 2 meses de vida aos 7 anos e celíaco desde os 5 anos de idade.Durante as madrugadas de 2014, amamentando ou cozinhando para Leo e para mim, lidando com mais de 40 alimentos proibidos, criei receitas para diversificar nosso cardápio. Queria comprar algo pronto, prático e seguro, mas essa opção não existia. Minha dor era a mesma de muitas outras famílias.Em uma década criamos um negócio inovador, transformando o desafio da inclusão alimentar em um diferencial estratégico para nossos parceiros. Apoiamos hospitais, laboratórios, companhias aéreas, escolas e empresas que desejam incluir alunos, pacientes, passageiros e colaboradores com restrições alimentares. Oferecemos ainda a venda direta ao consumidor em São Paulo e quase 20 cidades da região por meio de nosso e-commerce.Todos os alimentos que fabricamos são feitos sem glúten e sem todos os principais ingredientes alergênicos, responsáveis por 90% das alergias alimentares no mundo: leite (caseína/lactose), ovos, soja, trigo, amendoim, castanhas, crustáceos, peixes e látex. Sem risco de contaminação cruzada devido ao extenso trabalho de rastreabilidade que realizamos.São aptos para celíacos, APLV (alérgicos à proteína do leite de vaca), intolerantes à lactose, além de alérgicos e pessoas com sensibilidades alimentares aos ingredientes excluídos.São mais de 100 produtos deliciosos, incluindo pães, bolos, refeições, salgadinhos, sanduíches e sobremesas. Oferecemos também opções sem adição de sal, low carb, veganas, produtos com temperos suaves, além de refeições e lanches proteicos.Nos tornamos a maior indústria de alimentos ultracongelados para pessoas com restrições alimentares.Fornecemos para mais de 500 empresas: Fleury, Hospital Israelita Albert Einstein, Infantil Sabará, Rede Sancta Maggiore, AC Camargo, Rede D'Or, HCor, 9 de Julho, Samaritano, Gate Gourmet, Sodexo, GRSA, Grupo Raízes, Colégio Avenues, Chapel School, Red House International, Casas Bauducco, Blenz Café.São mais de 15 mil clientes, uma dezena de prêmios e diversos programas de aceleração com grandes empresas. Culminando, em 2019, com um aporte da M. Dias Branco, maior empresa de massas e biscoitos do Brasil.Na vida pregressa fui por duas décadas Diretora de Televisão Infanto-Juvenil, Ger. de Comunicação, Professora Universitária e autora de livros sobre televisão, tendo feito Mestrado e Bacharelado em TV na ECA-USP.
Mátrika Comidas Especiais | Novo Nome Mandala Mesmo Propósito Incluir Pessoas Excluindo Ingredientes
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Ceo Mulher E Mãe FundadoraMátrika Comidas Especiais | Novo Nome Mandala Mesmo Propósito Incluir Pessoas Excluindo Ingredientes Jan 2015 - PresentSão Paulo Area, BrazilLidero um time incrível que produz os melhores alimentos sem glúten e sem todos os principais ingredientes alergênicos, responsáveis por 90% das alergias alimentares no mundo: leite (caseína/lactose), ovos, soja, trigo, amendoim, castanhas, crustáceos, peixes e látex.Sem risco de contaminação cruzada devido ao extenso trabalho de rastreabilidade que realizamos.São aptos para celíacos, APLV (alérgicos à proteína do leite de vaca), intolerantes à lactose, além de alérgicos e pessoas com sensibilidades alimentares aos ingredientes excluídos.
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Exhausted Mother Of Two (Pro Bono, Job For Life)The Love You Take Is Equal To The Love You Make May 2008 - PresentSão Paulo, São Paulo, BrasilChild Caretaker, cooker, school driver, supplementary teacher, psychologist, planner, storyteller, healer (specialized in healing by kisses and huggies), best friend (or worst mother, according to the moment).
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Executive Director (Volunteer)Midiativa - Centro Brasileiro De Mídia Para Crianças E Adolescentes Jul 2012 - May 2017São Paulo Area, BrazilI am supporting the realization of Midiativa’s projects. Midiativa is a NGO formed by Communication, Culture and Education professionals.Our goal is to identify the elements involved in audiovisual productions for children and teens, aiming to discuss quality parameters and to value creative content in TV programs for these audiences. -
Communications & Marketing ManagerCertisign Certificadora Digital Apr 2012 - Oct 2014São Paulo Area, BrazilResponsible for the reorganization of Marketing, creating the area of communication, brand renewal VeriSign front of the general public and in the commercial remodeling company. Responsible for the modernization’s project of Certisign’s e-commerce platform. Development of audiovisual and multimedia pieces to encourage corporate sales (http://goo.gl/H0tjF) and to explain complex products (http://goo.gl/o1sis). Creation of new web products: from product development to dissemination strategies, marketing and sales (http://goo.gl/yPc8y). Creating a social network for affiliate network (950 partners throughout Brazil). Management of advertising campaigns on radio, broadcast television and web. Management ROI on advertising and Google Analytics monitoring in order to track the company's sales.I am also responsible for the redesign of internal communication, expansion of the shares of press relations, social media, standardization of company presentations, creation, event management, trade fairs and conferences, marketing planning by product line and vertical activity, both for direct sales, enterprise solutions, as a government.• Heading team of 9 people. -
Communication ManagerSangari Brasil Oct 2009 - Apr 2012São Paulo Area, BrazilMy mission was to manage, analyze, create and implement strategies for the company’s communication actions in Brazil and Argentina, as well as to support actions for the US branch. I have directly led up to 13 collaborators in Sao Paulo, Rio de Janeiro, Brasilia and in Argentina, as well as contractors in groups of up to 45 people each. My day-to-day responsibilities included:• Content production: a news channel running exclusive content about company activities and reproducing scientific, technological and educational content; communication channels for the company’s vice-presidency; management of ghostwriting for the presidency and vice-presidency; building and maintenance of institutional sites (corporate and institute).• Videos: I produced over 270 institutional videos, animations, documentaries, instructional, educational videos, news reports and virals and animations with a small team under my guidance, resulting in a savings of BRL 1.3 million. The special interviews were directed by me; watch a sample documentary I directed: http://goo.gl/4IvSp0• Web: managing development of institutional, educational, news and expo content sites; heading development of software and a Web-based platform for teaching through laptops and tablets in public schools in 5 countries. Access all sites from http://www.sangari.com.• Tablet: creation of an all-digital made-for-tablets version of educational content including an embedded system for pupil guidance and evaluation in real time.• Marketing: folder production, printed matter for prospective customers and investors; newsletters and e-mail marketing for prospects and clients.• Assistance to the Presidency in: managing contracts and budget allocation; scenario analyzing and decision-making support; brand awareness and competitive analyses.• Social Media; Multimedia; Press Office; Events; Internal communications. -
Multimedia Coordinator & EditorTv1 Jul 2009 - Oct 2009São Paulo Area, BrazilI was responsible for the concept and content of the video area of the new Brazilian Federal Government website - www.brasil.gov.br – both the Brazilian version and the English version aimed at foreign investors. I managed a team of 15 contractors and produced 12 videos each week: reports, tutorials, documentaries, educational videos, news videos and others. I single-handedly planned and wrote over 70 scripts. Here’s a sampling of that work:• What Does Brazil Have: area concept, script-writing, navigation planning and exhibition format creation. • Services videos: concept and script-writing for the video area.
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Project ConsultantMidiativa Mar 2007 - Jun 2009São Paulo Area, BrazilI acted as consultant on projects in Brazil, Chile and Germany in the area of Quality Television for Children and Adolescents in projects supported by UNICEF and UNESCO. During this period I developed the following projects:• Production of the International Seminar at SESC for 450 people (TV, Education, Culture and Social Inclusion) in partnership with TVE.• Training for the Ministry of Justice team responsible for assigning age and content ratings in television shows, movies and electronic entertainment aimed at children and teenagers.• Production of research on television in Brazil for the Prix Jeunesse Institute, Germany.• Curator and production support for more than 9 exhibitions and lectures in Brazil, Germany and Chile.• Financial management and creation of projects and methodologies.• Lecturer and organizer for a children’s film festival in Florianopolis (Brazil).• Participant as bench juror for many coursework completion presentations in undergraduate programs at University of São Paulo, Fundação Armando Álvares Penteado, Faculdade Cásper Líbero, Universidade Metodista and UNICSUL.
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Special Reportages Director And Production CoordinatorVarious Institutions Aug 1993 - Dec 2007São Paulo Area, BrazilI was a special reports director of programs specializing in children and adolescents for seven years for the Discovery Kids, Disney Channel and Cultura TV, doing shows like Disney Club, Turma da Cultura, X-Tudo and Cyber Kids. I directed special reports in France and the United States and also Disney commercial promos to be viewed aboard international flights.I have been production coordinator for television (TV Cultura and Disney Channel), short and feature films, publicity and video-books. I have also been scriptwriter and radio programmer for CENPEC, Sicred and USP Radio. At certain times I had up to 40 direct reports. A summary follows:Documentary scriptwriter for Sicred, 2008.Director of Special Reports for the Cyber Kids TV Show. Discovery Kids, 2001-2002.Director, scriptwriter and editor for Disney Channel’s marketing department, 2001-2002. Director of National Special Reports on young NGO and community leaders. TV Cultura, 2001.Director of Special reports for the Disney Club TV Show. SBT-Disney, 1997-1998 and 2000-2001.Director of Special Reports during World Cup France (1998) and in the United States. SBT-Disney, 1998-2000.Director and Production Coordinator for the Turma da Cultura TV show. TV Cultura, 1998-2000.Production Coordinator for the Video-books. Supernova/Callis Editora, 1996-1997.Producer at the X-Tudo TV show. TV Cultura, 1995-1996.Production Coordinator for short and feature films at Casa de Produção and Super Filmes, 1993-1995.Musical programmer at USP Radio, 1994-1995.Production assistant in publicity spots for C&A and Nestlé. Cubo Filmes, 1994.
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TeachingVarious Institutions Mar 1995 - Jan 2007I’ve taught for two years at Universidade Cruzeiro do Sul’s Radio & TV undergrad program, where I also organized seminars, meetings and events. I’ve taught communications professionals for two years at courses jointly organized by UNICEF and Brazil’s Department of Justice, and given UNICEF-backed classes to teachers on the use of television in the classroom.For a year I’ve given formative courses on Conscious Consumerism for teachers through Akatu Institute. I’ve spent three years teaching audiovisual recording for schoolkids through University of Sao Paulo’s School of the Future, plus one year honing high school students’s technical skills at SENAC, with financial backing from Sao Paulo’s State Government.I’ve given lectures in Germany, Chile and Brasil on the subject of quality in television aimed at children and teens. I’ve talked about Conscious Consumerism throughout Brazil.
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WritterEditora Melhoramentos Feb 2007 - Jun 2007São Paulo Area, BrazilTelevisao: um veículo para todos (in English: Television, a Vehicle for All). Editora Melhoramentos. Year published: 2007. ISBN: 9788506046715.Synopsis: Television brings into our homes stories and news from all points of the globe. But how is that communication based on sounds and images made? This scholastic book, aimed at children and teenagers, unveils the technological mysteries behind that wondrous piece of equipment, introduces different kinds of TV programming and presents the professionals that make it all happen. Going further, it also invites the reader to reflect on television commercials, shows and newscasts; is everything on TV truthful?
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Community Mobilization ManagerInstituto Akatu Oct 2005 - Jan 2007São Paulo Area, BrazilI was responsible for documentation strategies and management of teaching methods to spread the Institute’s key concern: conscious consumerism. Through a team of 9 direct reports and 5 indirect reports, I was expected to: • Develop educational methodologies with the help of specialized consultants to ultimately spread concepts and best practices in conscious consumerism.• Create, negotiate and supervise various projects with Akatu Institute partners.• Rigorously manage projects’ budgeting and scheduling.• Develop presentations, talks and theoretical papers.• Supervise content production for the projects; prepare and issue regular reports and final assessments.• Write papers for methodology systematization.I have developed projects in the following areas: Conscious Consumerism, Money and Credit, and Reduction of Residues. Including:• Teachers’ Formation for Conscious Consumerism (in partnership with Marista High School). Audience of 400 teachers, 600 workers and 4,000 pupils and their parents.• Designing a long-distance methodology for teaching Conscious Consumerism practices regarding Money and Credit. Estimated audience: 60,000 adults. Project financially supported by the VR Group in Brazil.• Other partners to whom I developed projects: Nextel, Philips, Souza Cruz, Itaú Social, Wal-Mart, HP, Uninove, Banco Real, Banco IBI, Banco Martins, Unicamp (University of Campinas) and Pão de Açúcar.
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Project ManagerMidiativa Aug 2002 - Nov 2005São Paulo Area, BrazilI’ve managed all of the institution’s operations from its inception, leading 3 direct reports and 6 indirect reports. I was responsible for budget, schedules, contracts and partnerships, both in Brazil and abroad. I wrote every project the NGO developed for UNICEF, AVINA Foundation, Prix Jeunesse Foundation and federal incentive laws. I’ve authored theoretical and practical teaching material for educators on the use of television in the classroom, talks scripts and promotional material for the institution, and was also responsible for relationship with the press. I coordinated projects in Brazil, Germany and Chile, of which I shall mention:• 4th World Summit on Media for Children. Organization of the international roundtable of TV producers, from 17 countries, during the Summit. Total audience: 2,800.• Developing and teaching a methodology for a project called Formation of Teachers for the Critical Use of Television in the Classroom. Target audience: 1,500 teachers. Financial backer: UNICEF.• Coordinated exhibitions and workshops and taught teachers on quality television, from 2003 to 2006. All these activities reached 900 professionals in SP, RJ and BH; 1,650 educators; 700 families; 17,000 students.• Coordinating an international seminar on Quality TV at SESC.• MidiaQ Prize: Quality and Responsibility in TV Programming. Production coordination of the qualitative and quantitative research, plus coordination of the award ceremony. Financial backer: AVINA.• Developing and presenting showcases and talks at Prix Jeunesse Festival, held in Brazil, Germany and Chile.• Emmy award juror for the “International Children’s Day on TV” category, in 2005.• International TV festival juror in Chile at “Prix Jeunesse Latino Americano”. 2005.• Debate moderator in Non-Fiction Shows panel at “Festival Ibero-americano Prix Jeunesse” (Chile, 2005).• Book author: “Um novo olhar sobre a TV para crianças e adolescentes: Caderno do Educador”. Published by Midiativa and UNICEF.
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TeacherUnicsul Apr 2001 - Dec 2002São Paulo Area, BrazilI’ve taught for two years at Universidade Cruzeiro do Sul’s Radio & TV undergrad program, where I also organized seminars, meetings and events. -
Director Of Special ReportsDiscovery Channel Mar 2001 - Dec 2002Director of Special Reports for the Cyber Kids TV Show. Discovery Kids, 2001-2002. -
Director, Scriptwriter And EditorDisney Channel Jan 1997 - Nov 2002São Paulo Area, BrazilDirector, scriptwriter and editor for Disney Channel’s marketing department, 2001-2002.Director of Special reports for the Disney Club TV Show. SBT-Disney, 1997-1998 and 2000-2001.Director of Special Reports during World Cup France (1998) and in the United States. SBT-Disney, 1998-2000. -
Director And Production CoordinatorTv Cultura Feb 1995 - Jan 2001Director of National Special Reports on young NGO and community leaders. TV Cultura, 2000/2001.Director and Production Coordinator for the Turma da Cultura TV show. TV Cultura, 1998-2000.Producer at the X-Tudo TV show. TV Cultura, 1995-1996.
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © Skills
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © Education Details
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Fundação Getulho VargasEntrepreneurship/Entrepreneurial Studies -
SebraeElaboração De Fichas Técnicas Para Controle De Alimentos
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Qualy FoodFood Allergy
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Qualy FoodFood Allergy
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SebraeRestaurant/Food Services Management
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Sebrae-UnBusiness
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Ciências Da Comunicação: Comunicação E Estética Do Audiovisual -
Rádio E Tv
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Administração De Empresas
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Aliança EmpreendedoraEntrepreneurship
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Mulheres Seguras - Liberty SegurosEmpreendedorismo Feminino
Frequently Asked Questions about Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes ©
What company does Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © work for?
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © works for Mátrika Comidas Especiais | Novo Nome Mandala Mesmo Propósito Incluir Pessoas Excluindo Ingredientes
What is Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes ©'s role at the current company?
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes ©'s current role is CEO & Founder Mátrika Comidas Especiais | Winning Women EY 2023 | Itaú Mulher Empreendedora 2017 | Sebrae Mulher de Negócios 2017: Ouro SP Prata BR | Maya&Leo's Momma | ANTI Fascism Sexism Racism Homophobia Transphobia.
What is Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes ©'s email address?
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes ©'s email address is ad****@****ail.com
What schools did Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © attend?
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © attended Fundação Getulho Vargas, Sebrae, Qualy Food, Qualy Food, Sebrae, Sebrae-Un, Universidade De São Paulo, Universidade De São Paulo, Universidade De São Paulo, Aliança Empreendedora, Mulheres Seguras - Liberty Seguros.
What are some of Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes ©'s interests?
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © has interest in Children, Civil Rights And Social Action, Education, Human Rights, Arts And Culture, Health.
What skills is Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © known for?
Adri Fernandes - Incluo Pessoas Ao Excluir Ingredientes © has skills like Corporate Communications, Social Media, Strategic Communications, Television, Video, Marketing, Internal Communications, Newsletters, Strategic Planning, Email Marketing, Marketing Strategy, Budgets.
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