Senior Vice President - Account Director
Current• Planning and execution of communication plans to reinforce client´s corporate reputation and the local and global CSR and Diversity and Inclusion initiatives• Agencies planning, coordination and aligned execution in Mexico and Latin America• Communication plans execution via written and/or digital media materials, press tours and media events, exclusive coverage editions with top tier media, case studies development, social media synergy within a controlled traditional media tactics handling key messages alignment, and branded content (content marketing)• IT and business media relations in Mexico and Latin America• Industry Analyst and Influencer Relations• Third-party endorsers for case studies, media events and press tours• Media awards, rankings and special coverage negotiation and participation with key editors• Leverage of activities and results within client´s internal and external communication channels (media)• Overseeing Social Media strategy, alignment and execution • Budgeting and Finance• Speakers media training• Local and Latin America reporting• Executive Communications – Visibility plans, thought leadership, interviews coordination and briefing• Crisis communications: monitoring, media strategy definition, statements development, reportingCurrently I attend Kellogg Mexico, FICO and UPS (United Parcel Service). Before I worked for Dow Chemical and The Home Depot.
