As the founder and CEO of Authentia, I spearhead a global consultancy that prides itself on redefining the digital landscape through innovative UX/UI design, native mobile app development, and comprehensive application management and support (AMS). With a keen focus on creating seamless digital experiences, my mission is to bridge the gap between business objectives and technological solutions.Under my leadership, Authentia has grown from a concept to a premier digital product consultancy with a diverse team of experts across Canada, South America, Vietnam, and the Philippines. My role encompasses strategic planning, global business development, and fostering a culture of excellence that attracts top talent in software engineering and design.Key Achievements:- Cultivated a global network of top-tier talent, establishing Authentia as a leader in tech innovation and client satisfaction.- Directed numerous successful projects that significantly increased clients’ user engagement and operational efficiency, showcasing our commitment to delivering value through excellence.- Implemented a flexible staff augmentation model that seamlessly integrates with client teams, enhancing their capabilities with specialized expertise.- Championed a company culture that prioritizes continuous learning, innovation, and a client-centric approach to solving complex digital challenges.In this journey, I am fueled by the belief that technology, when thoughtfully applied, can transform businesses and impact lives. My goal is to continue driving Authentia forward, pushing the boundaries of digital innovation to deliver solutions that not only meet but exceed our clients’ expectations.

As a Co-Founder of Biquiti Payments Inc., I was instrumental in the design, development, and launch of an app that revolutionized the use of cryptocurrencies. My role encompassed researching product-market fit, integrating various technologies, and leading the user experience, visual design, and marketing efforts.Key Achievements:- Led the research for product-market fit and the selection of technologies such as Wyre for crypto to fiat processing and local currency exchange, and Bubble.io for product building.- Managed all integration work with various APIs, including payment processing from Stripe and SendWyre's account, wallet, and crypto functionality.- Oversaw all user experience and visual designs, creating a seamless and functional user experience for our customers.- Successfully led a team of engineers and designers to create a fully functional live product capable of handling payment processing, cryptocurrency exchange, and local Automated Clearing House (ACH) processing.- Developed a unique product offering in the market, allowing users to purchase and transact in Bitcoin and Ethereum, thereby normalizing the use of cryptocurrencies.- Overcame initial challenges with an outsourced development company by creating an in-house product design and development team to handle the complexities of working in the payment processing and blockchain space.- Collaborated closely with Wyre and Stripe's engineering and implementation teams over the course of the year and a half development cycle.- Honed my technical and product leadership skills, effectively conveying complex technical requirements to non-technical partners and co-workers, ranging from visual designers and copywriters to investment lawyers and business development strategists.

As a Product Design Lead at TD Bank, I led multiple internal and external design teams on various projects, with a primary focus on new customer acquisition and product onboarding. My role involved streamlining the new account holder onboarding workflow across all integrated channels, including in-branch, over-the-phone, and online via desktop and mobile.Key Achievements:- Led the Omni Channel project, a coordinated effort to enable potential customers to easily open new personal or business banking products at TD Bank. The project required seamless integration across multiple channels, allowing customers to start on one channel and complete on another at their convenience.- Successfully managed the transition from legacy design tools to modern tools like Adobe XD and Figma. This transition, though initially met with resistance, ultimately led to increased efficiency, better collaboration, and improved outcomes.- Decreased overall online sign-up completion drop-off rates by 73% by analyzing and optimizing existing user journeys and workflows. This was achieved through usability testing, rapid prototyping, and close collaboration with our engineering partners.- Fostered a safe and inclusive team environment, ensuring smooth collaboration and high-quality output. My leadership approach involved reframing dialogues, valuing everyone's input, and addressing issues with professionalism and compassion.

As a Co-Founder of Naudix.ai, I played a pivotal role in the design and development of an AI chatbot product aimed at revolutionizing the hiring process and career guidance. My responsibilities spanned across user experience design, development of behavioural and skills-based testing, as well as leading and recruiting for our product team.Key Achievements:- Led the design and function of the AI chatbot product, focusing on user experience for both applicants and hiring interfaces.- Developed behavioural, psychological, and skills-based testing and guidance mechanisms for applicants.- Guided engineering teams, providing technical and functional direction for the development of the AI chatbot.- Successfully built a functional minimum viable product, including mobile and desktop prototypes for both applicant and hiring sides of the product.- Recruited user experience and visual design team members to join our product team.- Overcame the challenge of aligning a team with initially disparate and unfocused ideas, channeling these into a product grounded in plausible and buildable technology.- Established a clear focus on audience needs and how to fulfill them within our product space, resulting in a comprehensive product roadmap.- Operated effectively across multiple disciplines, including operations, sales, product design, and engineering, in a startup environment.

As the Product Design Lead for mobile banking at RBC, I spearheaded the redesign of the Canadian mobile banking app, utilizing first principles of problem-solving and iterative user research. My approach involved close collaboration with business analysts and engineering partners to understand the app's limitations and potential. Through interactive workshops with stakeholders and extensive consultation, we identified key success factors and technological possibilities, which informed our design and prototyping process. Key Achievements:- Launched the Canadian mobile banking app on iOS and Android, and the Caribbean mobile banking app on Android. I established a "Peer evaluation" step in the process, allowing designers to review completed functionalities and provide direction before the end of the development sprint.- Introduced design thinking concepts to business leaders and engineering teams, fostering a sense of inclusivity and ownership. This approach transformed the product development process and team dynamic, contributing to the success of the product's development.- Increased Apple App Store ratings from 2.5 to 4.5 and achieved a #1 ranking on JD Powers 2017 and 2018 Canadian Banking App Satisfaction Study. These achievements were a result of our rapid design iteration, stakeholder inclusivity, and a focus on creating a tangible, impactful product.- Collaborated with Apple to be one of the first financial institutions in Canada to bring Apple Pay and Touch ID to market.

Clients: Porter Airlines, Harley Davidson, Fiat Chrysler Automobiles, First Niagara Bank

Clients: General Motors, RBC Canada

Clients: Apple, Infiniti, The Weather Network, Sears, Scotiabank, PC Financial, Nestlé and an international financial institution.

Clients: Pizza Hut, Absolut Vodka, Adidas, Ubisoft, Taco Bell, Citibank, Procter & Gamble, Nissan Infiniti, TD Bank, Home Depot

Clients: Pepsi Co., Frito-Lay, Smirnoff Vodka, Fox Entertainment, Microsoft Xbox, Unilever, Proctor & Gamble