Adam Roach Email & Phone Number

Draper, Ut, Us

- Manage a team of 15+ digital marketing professionals, including SEO, PPC, social media, email marketing, and content marketing specialists.- Lead the development and execution of the company's digital marketing strategy, including SEO/SEM, social media, email and content marketing.- Build annual forecasts and present quarterly results to C-Suite providing explanation and reasoning for successes/challenges/learnings.- Ensure brand consistency across all digital touchpoints, including website, social media channels, DPR and email marketing campaigns.

Crows Nest, Nsw, Au

- Establish connections with key stakeholders at targeted companies- Coordinate the involvement of company personnel to meet account performance objectives and customers’ expectations- Assess, clarify, and validate the customers’ needs on an ongoing basis- Collaborate with internal teams to formulate media strategies, develop solutions and uncover new opportunities- Build a roadmap to hit revenue growth targets with new and existing clients

Crows Nest, Nsw, Au

Develop, maintain and create Facebook & Instagram advertising (Increased Facebook Revenue 300% YoY)Develop and cultivate relationships with partners helping them implement WhistleOut links to drive revenue traffic through cellphone deals and editorial content (Increased partner revenue 135% YoY)Regularly build out & implement new campaigns using google campaign managerDesign and Implement social media ad trafficking statistics Create and distribute monthly snapshot for partners based on market trendsCreate, build out and manage LInkedIn Video posts to push company awareness to targeted groupsTrack, build and create new Advertiser Groups, Campaigns and Placements using DoubleClick

Lake Mary, Florida, Us

Develop, plan, coordinate, and execute overall digital marketing strategy for TriTech’s Inform and Zuercher Brands, including video production (company, product, user conference and industry focus), product demonstration recording, podcast, blog, rich media assets (for demand generation campaigns, digital/online communities, corporate website, corporate branding).- Led the definition and design of the Digital Marketing Specialist Role- Developed / Implemented Lead Gen program and increase lead generation 100% through multiple avenues and utilizing various tools such as Unbounce to capture incoming leads.- Executive Produce professional quality corporate video with Emmy winning director and Hollywood title sequence editors- Double Instagram followers and increased engagement 100% through high quality graphics and copy along with developing graphics/posts for all social media platforms.- Create/Develop campaigns (professional emails/landing pages/downloads) used for online demand gen marketing campaigns & tracking progress/results of those campaigns- Produce Quarterly Sales Overview videos to get pertinent information to teams across the country, while keeping it entertaining and engaging- Overhaul Open Enrollment Brochures/Flyers/Posters to create an engaging and inviting opportunity- Manage PowerPoint development as well as create and assist C-Level Execs in PowerPoint presentations for conferences and overall company look/feel design- Take over web master responsibilities with editing existing pages, create new web pages, adding assets to existing pages, create/test/implement CTA's on specific pages- Develop monthly report provided to C Level & SVP Level Executives for Demand Gen Overview

Lake Mary, Florida, Us

- Assist AE's/AM's on the front end of the sales cycle in determining areas for sales development- Provide market intelligence development, lead development and nurturing- Identify targeted cross-selling efforts. - Leading the definition and design of the Business Development Associate role

Carlsbad, Ca, Us

- Overseeing the A/R decreased the carrying A/R by half over a 2 year period. Also overseeing, renewals and account managers, increased the renewal rate from a 75% monthly renewal rate to a 90% renewal rate.- Build processes for support team to better understand which customers receive support and which do not, saving the support team 10 minutes per ticket (avg of 2 hours/day)- Develop dashboard for Account Managers to manage their daily/weekly/monthly activities, ensuring customers are contacted every 2 months and any renewal risk customers are prioritized above others to save- Oversee renewal process & retention/sales fulfillment - created new methods to help streamline renewals and take process of sending out renewals from 10 min to 2 min per invoice (saving 2-3 hours)

Carlsbad, Ca, Us

- Work directly with senior management across the organization to help find new markets and solve problems in existing markets by using data created in financial forecasting - Support ad hoc information, reporting and campaign needs as required. Identify revenue and lead opportunities based on quantitative analysis of transactional, web and behavioral data. Play a key role in brainstorming, creating and executing marketing strategies in support of broader communications objectives.- Manage website through WordPress/Unbounce/HTML/Facebook retargeting/Joomla/Marketo for updates to web pages, new page creation, update and change keyword density/anchor text links, blog, forum- Build out processes and visual life-cycles for the CEO to know how to utilize the spend and assisted to increase the quality of leads 20% year over year.- These processes allowed us to track where and how many leads were coming in, the percentage breakdowns of those leads and their sources. Determined which leads were viable based on sales rep input and percentages of viable leads to overall leads. - Tracked those viable leads to a sales close, the amount, the time it took to close and compile all of that info into percentages so the CEO could see at a glance the life-cycle of a lead and know with confidence where to place sales/marketing dollars. This also allowed her to know what words/phrases were and were not working. - Create analytical tools designed to recommend effective revenue based business decisions. Prepare multi-level sales reports, charts, and statistical revenue analysis- Performs quantitative and qualitative analysis for business projects. Understands complex business challenges and translates them into actionable small projects.- Structuring and developing presentation slides, spreadsheets and other documents involved in managing, executing projects, and driving decision making for senior management for regular bi-monthly board meetings with the board of directors.

Carlsbad, Ca, Us

- Brought on new customers ranging from small business to large corporations such as Dr. Martens with sales ranging from $4,500- $100K+- Developed training curriculum to teach new sales associates how to sell the PerfectForms Software.- Maintain relationships with resellers/OEM's and help them build their pipeline selling the PerfectForms - BPM product through developing offers for their customer base- Develop partner program from the ground up and take partner sales from $0 - $70K/yr+ in first year- Business Case Analysis - Best Practices Assessments- Direct Sales/New Account Sales- Strong Interpersonal Skills - Account Management - Sales Analysis & Forecasting- Sales Presentations

- Began as a sales associate and was promoted to management within 3 months and was overseeing 20+ inside sales reps selling PPC advertising to real estate agents- Within the first month, I was matching monthly sales numbers with the top rep, producing over $40,000/month- Interview, hire and train new associates- Develop training curriculum for new associates