Adriana Moreno
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Adriana Moreno Email & Phone Number

Digital Transformation Officer at International
Location: Mexico City, Mexico 14 work roles 8 schools
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Role
Digital Transformation Officer
Location
Mexico City, Mexico

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Adriana Moreno is listed as Digital Transformation Officer at International, based in Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Adriana Moreno.

Adriana Moreno previously worked as EVP Business Marketing and Sales & Partner at Ccc Consulting & Saniprotect and Head of Digital Transformation GDL at Nissan Motor Corporation. Adriana Moreno holds Master Of Business Administration - Mba, Administración Y Gestión De Empresas, General from Tecnológico De Monterrey.

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International

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Profile bio

About Adriana Moreno

I am deeply passionate about cultivating a holistic omnichannel human experience across all facets, spanning from people operations, culture, training, and talent management to marketing, sales, service, communication, brand, and digital transformation. I thrive in environments where technology reshapes traditional business models, operating autonomously as a leader with a knack for adding value across the strategic and operational spectrum. My enthusiasm lies in crafting innovative, dynamic, and disruptive omnichannel initiatives within a comprehensive phygital 360 strategy, steering towards virtuous and intelligent design. My innate customer service prowess, coupled with tactical acumen, enables me to craft end-to-end strategies and propel them towards unparalleled success. My iterative approach involves developing bespoke methodologies that foster co-creation, nurturing high-performance teams that unify business, employees, and management towards shared milestones. I relish the opportunity to navigate diverse local and global subcultures, championing women, diversity, inclusion, recognition, and equality every step of the way.With over a decade of experience spearheading B2C and B2B projects across various sectors, including governments, regulators, associations, organizations, products, and services, I am deeply committed to leveraging technology, data, and feedback to revolutionize business models while fostering sustainable growth and enduring human-centric relationships. Continuously curious, I endeavor to streamline processes, enhance efficiency, and simplify complexities through an empathetic lens that integrates cutting-edge knowledge and trends, thereby delivering greater positive and ethical value at every touchpoint within the organization. My expertise spans operations, people management, customer experience, branding, marketing communications, digital strategy, as well as financial and IT skills, enabling me to offer a panoramic analysis that drives organizational excellence. As an Organizational Coach and Speaker, I am dedicated to empowering teams and individuals alike, fostering a culture of continuous improvement and collective success

Listed skills include Estrategia Empresarial, Estrategia De Mercadotecnia, Mercadotecnia, Estrategia, and 19 others.

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International
International
Digital Transformation Officer
AeroLeads page
14 roles

Adriana Moreno work experience

A career timeline built from the work history available for this profile.

Digital Transformation Officer

Current
Jul 2024 - Present

Evp Business Marketing And Sales & Partner

Current
Ccc Consulting & Saniprotect
Jul 2020 - Present

Director Regional De Marketing Estratégico Latin America

México, Ciudad De México, Mx

Aug 2018 - Aug 2020

Latin America Senior Brand, Marcomm And Analyst Relations Manager

Shenzhen, Guangdong, Cn

Dec 2016 - Aug 2020

Marketing & Communications Manager

Worldwide, Oo

In charge of all marketing processes to leverage the Deloitte Consulting brand. Lead strategies for corporate brand, industries, go to market and innovation efforts.Enabler for 6 service lines, clients & market strategy for 14 key accounts, 20 on strategy, 7 focused industries, 4 integrated maket offerings with deep understanding of each projects needs and full brand customer experience journey.Developed the Marcomm area for the consulting function in Mexico. Manage and redesign the organizational structure according to business goals. Areas in charge:• Media & PR: developed the media strategy key messaging, media calendar, corporate LinkedIn launch• Events and sponsorships target audiences events looking for new opportunities and networking (1,000 to 20 pax CxO)• Internal & External Communications focused on creating innovative campaigns to share inside out our issue to impact• Branding services, secure correct use of the international brand guidelines and improve pursuits, presentations and all graphic and digital materials• Intelligence 1:1, in charge of the company database and the administration of the CRM• Marketing Intelligence - research and analysis dedicated to provide market, company and industry insights• Translation and copy

Jun 2014 - Dec 2016

Americas Pursuit Center Manager

Worldwide, Oo

Lead all transversal pursuits over 5 MUSD, where more than 5 countries where involved. Acted as a PMO to secure correct RFI and RFP answering. Worked with a global virtual team, only Mexican team member.

Feb 2014 - Jun 2014

Gerente De Mercadotecnia Y Comercial

Grupo Imagina Mexico

Became an ambassador for all companies externally & internally. Design and implement new business model map. Developed core value offers for each company. In charge of Branding, Market Intelligence, Business Development, Events, Call Center-CRM, Design, Digital Networks, Corporate Commodity standard and External communications. Focus on each product & service delivery. Development and monitoring KPI's. • 15% ROI above KPI´S, Developed strong controls for operation reducing costs by 6% (commodity figure)• Creation of loyalty programs and strategic inside market plans –CRM. Marketing & business plan per company (consulting, consumer, agro industrial and construction).More than 75 incentive and corporate events per year. Hits, navigation and time on page, quarterly growth of 15%.Offered specific training programs to help workers improve customer satisfaction and sales.

Jul 2011 - May 2013

Acting Marketing Manager

New York, Ny, Us

Learned and apply how to create possibilities to stand in the future; active in shaping the destiny of the firm. Encouraging myself and others to go beyond the norm and to anticipate the needs of the business. Consistently deliver great performance. Move effectively in operational detail. Unwavering accountability for executing the marketing and organizational development plan for the total business success. Managed 5 supervisors, 4 front desk agents and 15 assistants. Development project leader for: • External magazine • In-house CRM.• On-line employee store. Management for the following functions:1. Events - planning and manning, more than 80 events and sponsorships 2. Call Center- administration database 35,0003. External communications - one on one, 01800, mailings, newsletters.4. Loyalty program - Client Care ranking all firm services. 5. Contribute to the MARCOMM Annual Plan

Mar 2006 - Jun 2011

Marketing Consultant

Pwc

Gb

Jun 2004 - Mar 2006

Marketing Sr. Agent - Customer Relations

United Airlines Inc.

MEA- Handle all airline events, sponsorships and communications. Report directly to headquarters; Work with agencies and travel leisure communications to ensure company name in the national market. WLC- Service standard target was 80%; performance achieved 99.20%. Annual telephone performance achieved 99.77% against target of 87%. Customer Service Rep. - achieve award of attentiveness and excellent problem resolution agent.CSR- Handle VIP service complaints for Latin-American market

May 1999 - Aug 2004

Client Care Lead

Toronto, Ontario, Ca

Dirección Servico HabitacionesResponsible for the implementation of a client care program focused on improving quality at the telephone service area. Reach high success performance evaluated and measured in feedbacks received from branches and from "Four Seasons 1998 Recognition Customer Quest", obtaining an 85% positive response.

Jan 1998 - Jan 1999

Customer Service Agent

Mclean, Va, Us

Dirección ReservacionesLead wide range of administrative tasks such as handling correspondence, diary management, preparation of meetings, documents, seminars, follow -up travels, etc. Work internal and external customer one-on-one.

Jan 1997 - Jan 1998
8 education records

Adriana Moreno education

Master Of Business Administration - Mba, Administración Y Gestión De Empresas, General

Tecnológico De Monterrey

Digital Marketing Social Media, Marketing Digital

California State University San Marcos

Corporate Communications

Instituto Tecnológico Autónomo De México

Diploma, Marketing Metrics

Tecnológico De Monterrey

Coaching Para Equipos De Alto Desempeño

Tecnológico De Monterrey

Comunicación Social Y Corporativa

Case Western Reserve University

Licentiate Degree, International Relations And Affairs

Iesch

Economía

Instituto Politécnico Nacional
FAQ

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What company does Adriana Moreno work for?

Adriana Moreno works for International.

What is Adriana Moreno's role at International?

Adriana Moreno is listed as Digital Transformation Officer at International.

Where is Adriana Moreno based?

Adriana Moreno is based in Mexico City, Mexico while working with International.

What companies has Adriana Moreno worked for?

Adriana Moreno has worked for International, Ccc Consulting & Saniprotect, Nissan Motor Corporation, Huawei Latinoamérica, and Huawei Technologies.

How can I contact Adriana Moreno?

You can use AeroLeads to view verified contact signals for Adriana Moreno at International, including work email, phone, and LinkedIn data when available.

What schools did Adriana Moreno attend?

Adriana Moreno holds Master Of Business Administration - Mba, Administración Y Gestión De Empresas, General from Tecnológico De Monterrey.

What skills is Adriana Moreno known for?

Adriana Moreno is listed with skills including Estrategia Empresarial, Estrategia De Mercadotecnia, Mercadotecnia, Estrategia, Corporate Communications, Marketing, Business Strategy, and Comunicaciones De Marketing.

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