Adriana Moreno personal email
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I am deeply passionate about cultivating a holistic omnichannel human experience across all facets, spanning from people operations, culture, training, and talent management to marketing, sales, service, communication, brand, and digital transformation. I thrive in environments where technology reshapes traditional business models, operating autonomously as a leader with a knack for adding value across the strategic and operational spectrum. My enthusiasm lies in crafting innovative, dynamic, and disruptive omnichannel initiatives within a comprehensive phygital 360 strategy, steering towards virtuous and intelligent design. My innate customer service prowess, coupled with tactical acumen, enables me to craft end-to-end strategies and propel them towards unparalleled success. My iterative approach involves developing bespoke methodologies that foster co-creation, nurturing high-performance teams that unify business, employees, and management towards shared milestones. I relish the opportunity to navigate diverse local and global subcultures, championing women, diversity, inclusion, recognition, and equality every step of the way.With over a decade of experience spearheading B2C and B2B projects across various sectors, including governments, regulators, associations, organizations, products, and services, I am deeply committed to leveraging technology, data, and feedback to revolutionize business models while fostering sustainable growth and enduring human-centric relationships. Continuously curious, I endeavor to streamline processes, enhance efficiency, and simplify complexities through an empathetic lens that integrates cutting-edge knowledge and trends, thereby delivering greater positive and ethical value at every touchpoint within the organization. My expertise spans operations, people management, customer experience, branding, marketing communications, digital strategy, as well as financial and IT skills, enabling me to offer a panoramic analysis that drives organizational excellence. As an Organizational Coach and Speaker, I am dedicated to empowering teams and individuals alike, fostering a culture of continuous improvement and collective success
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Digital Transformation OfficerInternational Jul 2024 - Present -
Evp Business Marketing And Sales & PartnerCcc Consulting & Saniprotect Jul 2020 - Present
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Head Of Digital Transformation GdlNissan Motor Corporation Aug 2020 - Jan 2022Yokohama-Shi, Kanagawa, Jp -
Director Regional De Marketing Estratégico Latin AmericaHuawei Latinoamérica Aug 2018 - Aug 2020México, Ciudad De México, Mx -
Latin America Senior Brand, Marcomm And Analyst Relations ManagerHuawei Technologies Dec 2016 - Aug 2020Shenzhen, Guangdong, Cn -
Marketing & Communications ManagerDeloitte Consulting México Jun 2014 - Dec 2016Worldwide, OoIn charge of all marketing processes to leverage the Deloitte Consulting brand. Lead strategies for corporate brand, industries, go to market and innovation efforts.Enabler for 6 service lines, clients & market strategy for 14 key accounts, 20 on strategy, 7 focused industries, 4 integrated maket offerings with deep understanding of each projects needs and full brand customer experience journey.Developed the Marcomm area for the consulting function in Mexico. Manage and redesign the organizational structure according to business goals. Areas in charge:• Media & PR: developed the media strategy key messaging, media calendar, corporate LinkedIn launch• Events and sponsorships target audiences events looking for new opportunities and networking (1,000 to 20 pax CxO)• Internal & External Communications focused on creating innovative campaigns to share inside out our issue to impact• Branding services, secure correct use of the international brand guidelines and improve pursuits, presentations and all graphic and digital materials• Intelligence 1:1, in charge of the company database and the administration of the CRM• Marketing Intelligence - research and analysis dedicated to provide market, company and industry insights• Translation and copy -
Americas Pursuit Center ManagerDeloitte Consulting México Feb 2014 - Jun 2014Worldwide, OoLead all transversal pursuits over 5 MUSD, where more than 5 countries where involved. Acted as a PMO to secure correct RFI and RFP answering. Worked with a global virtual team, only Mexican team member. -
Marketing ManagerAxa Assistance Aug 2013 - Jan 2014Malakoff, Fr -
Gerente De Mercadotecnia Y ComercialGrupo Imagina Mexico Jul 2011 - May 2013Became an ambassador for all companies externally & internally. Design and implement new business model map. Developed core value offers for each company. In charge of Branding, Market Intelligence, Business Development, Events, Call Center-CRM, Design, Digital Networks, Corporate Commodity standard and External communications. Focus on each product & service delivery. Development and monitoring KPI's. • 15% ROI above KPI´S, Developed strong controls for operation reducing costs by 6% (commodity figure)• Creation of loyalty programs and strategic inside market plans –CRM. Marketing & business plan per company (consulting, consumer, agro industrial and construction).More than 75 incentive and corporate events per year. Hits, navigation and time on page, quarterly growth of 15%.Offered specific training programs to help workers improve customer satisfaction and sales.
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Acting Marketing ManagerKpmg Mar 2006 - Jun 2011New York, Ny, UsLearned and apply how to create possibilities to stand in the future; active in shaping the destiny of the firm. Encouraging myself and others to go beyond the norm and to anticipate the needs of the business. Consistently deliver great performance. Move effectively in operational detail. Unwavering accountability for executing the marketing and organizational development plan for the total business success. Managed 5 supervisors, 4 front desk agents and 15 assistants. Development project leader for: • External magazine • In-house CRM.• On-line employee store. Management for the following functions:1. Events - planning and manning, more than 80 events and sponsorships 2. Call Center- administration database 35,0003. External communications - one on one, 01800, mailings, newsletters.4. Loyalty program - Client Care ranking all firm services. 5. Contribute to the MARCOMM Annual Plan -
Marketing ConsultantPwc Jun 2004 - Mar 2006Gb -
Marketing Sr. Agent - Customer RelationsUnited Airlines Inc. May 1999 - Aug 2004MEA- Handle all airline events, sponsorships and communications. Report directly to headquarters; Work with agencies and travel leisure communications to ensure company name in the national market. WLC- Service standard target was 80%; performance achieved 99.20%. Annual telephone performance achieved 99.77% against target of 87%. Customer Service Rep. - achieve award of attentiveness and excellent problem resolution agent.CSR- Handle VIP service complaints for Latin-American market
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Client Care LeadFour Seasons Hotels And Resorts Jan 1998 - Jan 1999Toronto, Ontario, CaDirección Servico HabitacionesResponsible for the implementation of a client care program focused on improving quality at the telephone service area. Reach high success performance evaluated and measured in feedbacks received from branches and from "Four Seasons 1998 Recognition Customer Quest", obtaining an 85% positive response. -
Customer Service AgentHilton Worldwide Jan 1997 - Jan 1998Mclean, Va, UsDirección ReservacionesLead wide range of administrative tasks such as handling correspondence, diary management, preparation of meetings, documents, seminars, follow -up travels, etc. Work internal and external customer one-on-one.
Adriana Moreno Skills
Adriana Moreno Education Details
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Tecnológico De MonterreyGeneral -
California State University San MarcosMarketing Digital -
Instituto Tecnológico Autónomo De MéxicoCorporate Communications -
Tecnológico De MonterreyMarketing Metrics -
Tecnológico De MonterreyCoaching Para Equipos De Alto Desempeño -
Case Western Reserve UniversityComunicación Social Y Corporativa -
IeschInternational Relations And Affairs -
Instituto Politécnico NacionalEconomía
Frequently Asked Questions about Adriana Moreno
What company does Adriana Moreno work for?
Adriana Moreno works for International
What is Adriana Moreno's role at the current company?
Adriana Moreno's current role is Digital Transformation Officer.
What is Adriana Moreno's email address?
Adriana Moreno's email address is ad****@****ail.com
What schools did Adriana Moreno attend?
Adriana Moreno attended Tecnológico De Monterrey, California State University San Marcos, Instituto Tecnológico Autónomo De México, Tecnológico De Monterrey, Tecnológico De Monterrey, Case Western Reserve University, Iesch, Instituto Politécnico Nacional.
What skills is Adriana Moreno known for?
Adriana Moreno has skills like Estrategia Empresarial, Estrategia De Mercadotecnia, Mercadotecnia, Estrategia, Corporate Communications, Marketing, Business Strategy, Comunicaciones De Marketing, Marketing En Internet, Marketing Digital, Redes Sociales, Comunicaciones Empresariales.
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