Performance Marketing Specialist
Current๐๐๐๐๐ข๐ง๐ ๐๐๐ ๐๐๐ฉ๐๐ซ๐ญ๐ฆ๐๐ง๐ญ:โข Leading the entire (PPC) department, overseeing a team of PPC specialists to drive targeted traffic & maximize ROI across multiple client campaigns.๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ:โข Execute and meticulously monitor paid advertising campaigns across various platforms like Google, Facebook, LinkedIn, Bing, TikTok Ads, etc ensuring optimal campaign performance.โข Manage internal campaigns at Digital Gravity, generating qualified leads by leveraging the power ofpaid advertising and fostering a client-centric approach.โข Increased Digital Gravity's Revenue via Paid Marketing Campaigns by ๐๐๐% in the First Quarter of 2024.๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ & ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ:โข Develop comprehensive media plans and persuasive paid marketing proposals tailored to attract andconvert clients across the UAE and USA.โข Conduct in-depth account audits to identify performance gaps and uncover hidden potential forimprovement, maximizing return on investment (ROI).โข Formulate data-driven media strategies with a full-funnel approach, nurturing leads through theawareness, consideration, and conversion stages.โข Analyze campaign performance with a critical eye, presenting insightful findings and actionablerecommendations to stakeholders, fostering informed decision-making.๐๐ซ๐๐๐ญ๐ข๐ฏ๐ & ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง:โข Craft compelling ad copy that resonates with target audiences, driving engagement and propellingthem toward conversions.โข Collaborate effectively with the design team to develop high-impact creative assets for ads and landingpages, ensuring brand alignment.โข Work closely with the development team to optimize landing pages for seamless user experience andmaximize conversion rates.๐๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ & ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง:โข Created Data-driven Live Custom Looker Studio Dashboards that communicate the campaign's performance metrics, providing valuable insights to clients & internal teams.