As a data-driven marketing and business development leader, I have delivered significant growth in both the fintech and AI sectors to industry leaders like Orokii and Cohorte. I consistently achieve impactful results by leveraging a data-driven approach and advanced tools like AI and marketing automation.At Orokii, I led a social media campaign for a new money transfer service, resulting in a 75% increase in app downloads. Additionally, a targeted email campaign I designed led to a 25% ROI lift. My leadership drove a 35% increase in customer acquisition within six months, attracting significant investor capital.At Cohorte, I played a key role in propelling the company forward by developing and executing data-driven digital marketing strategies. My efforts significantly increased website traffic and lead conversions, attracting potential clients seeking their innovative AI and app development solutions.My expertise in search engine marketing, social media marketing, and email marketing, combined with a strong educational background, equips me to deliver impactful marketing campaigns. I hold a Bachelor's Degree in Banking and Finance, along with specializations in Managerial Economics & Business Analysis, and Global Challenges in Business. Additionally, I am certified in Google Digital Marketing & E-commerce, among other relevant certifications. I excel at leveraging data-driven strategies and ensuring compliance with industry standards to consistently create engaging content and execute highly effective marketing initiatives.