Ashley Farr

Ashley Farr Email and Phone Number

Director, Product Design @ Okta
Ashley Farr's Location
St George, Utah, United States, United States
About Ashley Farr

Ashley Farr is a Director, Product Design at Okta. She possess expertise in advertising, email marketing, indesign, graphic design, illustrator and 32 more skills. Colleagues describe her as "Ashley is a rare breed with strong creative talents and analytical aptitude. Working with her, I was always wowed by her visual communication talents and presentation abilities. I hope that we'll cross paths again in the future."

Ashley Farr's Current Company Details
Okta

Okta

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Director, Product Design
Ashley Farr Work Experience Details
  • Okta
    Director Of Product Design
    Okta Apr 2023 - Present
    San Francisco, California, Us
  • Okta
    Sr. Manager, Product Design
    Okta Jan 2022 - Apr 2023
    San Francisco, California, Us
    Leading the user experience design teams (9 ICs, 2 managers) for Okta's Privileged Access, Identity Governance, Identity Services, and Admin Experience domain areas within Okta's Workforce Identity Cloud.
  • Okta
    Interim Head Of Ux Research
    Okta Apr 2022 - Jan 2023
    San Francisco, California, Us
    Interim Head of UX Research, leading a team of 11 UX researchers and two research managers across Okta's Workforce Identity Cloud and Okta Personal product portfolios.
  • Vmware
    Sr. Product Design Manager
    Vmware Nov 2020 - Jan 2022
    Palo Alto, Ca, Us
    Senior Product Design Manager leading the user experience design team (20+ designers) for VMware's Developer & App Platform within the Modern Application Platform Business Unit (MAPBU). We are responsible for development and delivery of tools, frameworks, products, and communities that support the needs of enterprise application developers and operators
  • Vmware
    Product Design Manager
    Vmware Feb 2020 - Nov 2020
    Palo Alto, Ca, Us
  • Vmware
    Staff Product Designer
    Vmware Jan 2020 - Nov 2020
    Palo Alto, Ca, Us
  • Pivotal Software, Inc.
    Staff Product Designer
    Pivotal Software, Inc. Jul 2017 - Dec 2019
    San Francisco, California, Us
  • Pivotal Software, Inc.
    Sr. Product Designer
    Pivotal Software, Inc. Jul 2016 - Jun 2017
    San Francisco, California, Us
  • Pivotal Software, Inc.
    Junior Product Designer
    Pivotal Software, Inc. Sep 2015 - Jun 2016
    San Francisco, California, Us
  • Investopedia, Ask Media Group, Iac
    Senior (Lead) Product Designer
    Investopedia, Ask Media Group, Iac Jan 2014 - Aug 2015
    New York, Us
    Investopedia (a division of IAC) is the world's largest financial and investment education platform, with over 16 MM monthly unique visitors.Work directly with COO / CEO to assist in the advancement of product strategy and defining relevant design direction based on various factors, incl. brand/product priorities, platform requirements, user feedback and business needs.Conceive, design and execute responsive UI/UX of all web/mobile products, as well as write and define all design and user rules and requirements.Develop, execute and manage A/B, usability and user testing and integrate research data and feedback into new designs.Act as informal Project Lead - managing the project schedule and approvals for the design team deliverables and prototype builds.
  • Investopedia, Ask Media Group, Iac
    Senior Brand Marketing Associate
    Investopedia, Ask Media Group, Iac Jan 2013 - Jan 2014
    New York, Us
    Create and execute display advertising strategy, including maintenance of quarterly goals, vendor/partner relationships, contract negotiation and campaign testing, to achieve key performance and profitability goals for ValueClick Brand’s portfolio of web properties.Execute the conception, creation, implementation and management of all aspects of the creative process, including research, campaign strategy, advertising design, ad copy, A/B testing and user interface (UI) design across all digital platforms.Measure and analyze campaign/partner development success metrics via implementation of campaign tracking and custom reporting of KPIs.Proactively identify operational needs and opportunities for the Marketing team to work across ValueClick, Dotomi and ValueClick Brands to maximize efficiencies with Product, Content, Sales and Development.
  • Investopedia, Ask Media Group, Iac
    Marketing Graphic Designer
    Investopedia, Ask Media Group, Iac May 2011 - Jan 2013
    New York, Us
    Serve as a key player in analyzing, developing and upholding Investopedia’s brand through all touch points, including web, sales and marketing. Contribute to the conception, creation, implementation and management of all aspects of the creative process, including research, brand and display campaign strategy, design, and production in both print and digital platforms.Work closely with sales, marketing, development, content, management and other teams to create materials - advertising/sales prototypes, media kits, sales packages/one-sheets, logos, templates, presentations, email newsletters, site landing pages – while ensuring brand fidelity and professionalism of final product tailored to appropriate audiences.Anticipate company needs and visualize projects from end-to-end while working on simultaneous projects in a fast-paced, deadline driven environment.
  • Pacific Coast Business Times
    Lead Advertising & Production Designer
    Pacific Coast Business Times Oct 2007 - Feb 2011
    Santa Barbara, Ca, Us
    Responsible for the creation of all in-house ads, as well as working with the advertising sales reps to design, create and produce advertiser ad designs and other related artwork.Designs all special section covers, event media, marketing and advertising fliers, and Business Times branding materials.Manage and maintain graphic file storage, including logos, photos and project specific art files.Manages the pre-press workflow of the newspaper - experience with print constraints, specs, and deliverables, print procedures (both small and large format), prepress protocols, reviewing printer proofs and making press approvals.Management of all reprint orders (processing, design, printing, billing and mailing)

Ashley Farr Skills

Advertising Email Marketing Indesign Graphic Design Illustrator Digital Media Logo Design Photoshop Dreamweaver User Interface Design Photography Social Media Content Management Google Analytics Online Advertising Marketing Flash Quarkxpress Microsoft Excel Online Marketing Wordpress Web Design Adobe Creative Suite Microsoft Office Constant Contact Sorenson Squeeze Final Cut Pro Newspaper Mac Adobe Acrobat Word Excel Retouching Layout Powerpoint Html User Research

Ashley Farr Education Details

  • Brooks Institute
    Brooks Institute
    Advertising Photography & Digital Imaging
  • Coursera
    Coursera
    Professional Development
  • Ixdf - The Interaction Design Foundation
    Ixdf - The Interaction Design Foundation
    User Experience & Interaction Design
  • Santa Barbara City College
    Santa Barbara City College
    Mathematics

Frequently Asked Questions about Ashley Farr

What company does Ashley Farr work for?

Ashley Farr works for Okta

What is Ashley Farr's role at the current company?

Ashley Farr's current role is Director, Product Design.

What is Ashley Farr's email address?

Ashley Farr's email address is an****@****hoo.com

What is Ashley Farr's direct phone number?

Ashley Farr's direct phone number is +150856*****

What schools did Ashley Farr attend?

Ashley Farr attended Brooks Institute, Coursera, Ixdf - The Interaction Design Foundation, Santa Barbara City College.

What are some of Ashley Farr's interests?

Ashley Farr has interest in Sky Diving, Rock Climbing, Scuba Diving, Reading, Running.

What skills is Ashley Farr known for?

Ashley Farr has skills like Advertising, Email Marketing, Indesign, Graphic Design, Illustrator, Digital Media, Logo Design, Photoshop, Dreamweaver, User Interface Design, Photography, Social Media.

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