Advait Ubhayakar Email & Phone Number

New Jersey, United States

• Lead content creation of U.S. and worldwide materials for BD (Becton Dickinson), an N.J.-based global medical technology company
• Conceptualize and plan big campaign ideas and messaging strategies for product launches, safety compliance initiatives and global programs
• Identify and assign 5+ writers to projects, supervising development
• Present new work to clients and create internal regulatory processes

New Jersey, USA

• Writing and creative collaboration services for brands like ADP, BD, Century21, ESPN, GAR, Kearny Bank, Monmouth University and Valeritas
• Creating brand-specific messaging for marketing communication
• Translating technical/clinical data into compelling long-form media (brochures, playbooks), digital media (websites, presentations, emails, social media) and sales tools
• Cite sources in American Medical Association (AMA) Manual of Style

www.advait.xyz

• I work with entrepreneurs and growing companies to address their business challenges through actionable strategy plans and impact-focused writing. I also write for print and online publications.Recent examples:
• Crafted the voice and content of Minimiles, a first-of-its-kind iPad app for children to help plan their family vacations to Denmark (http://www.minimiles.com/)
• Created the branding, website, collateral and a hyper-local launch strategy for Woohoo, an organic milk startup, garnering investor funding and 100+ users in 2 weeks
• Designed an immersive environment and experiential walk-through of Asia’s largest Tier IV data center for CtrlS, exceeding its annual sales target and 98K virtual views
• Worked closely with a private company’s founder to edit and manage the production of 'The Grey Book', a 150-page guide to the organization for its employees

Camden, NJ

• Ensured the timely curation and publication of four volumes, managing the workflow and website, designing graphics and social media strategy
• Defined a house style and line-edited all chosen Fiction entries

www.storiesink.com

Operating an online writing service where clients commission me as a professional writer to preserve their cherished memories as stories

Philadelphia, PA

I worked with this independent publishing press in Philly providing editorial direction on book-length manuscripts, and driving cross-channel campaigns across Facebook, emails, and events

Rutgers University - Camden

• Worked closely with Dr. M. A. Rafey Habib to research and copy-editi his textbook manuscript on Hegel and literary theory
• Reviewed and long-listed fiction entries for Story Quarterly Issue 48

Camden, NJ

• Improved the writing and close-reading skills of over 120 students
• Designed and taught six under-graduate writing courses: English Composition 101, 102, Business Writing and Writing Public Arguments
• Created processes for peer-reviews and self-evaluations like an Excel-based ‘Grade Calculator’ and peer-review sheets

Goa, India

• Led a team of 8 members for the Microsoft India account
• Finances: Contributed monthly revenue of US$ 35.5K (INR 1.6 million), increased retainer engagement with Microsoft by 23% in one financial year
• Client communication: With client CXOs to solve strategic business requirements and suggest proactive initiatives
• Projects: Campaign planning and supervision, workflow design and monitoring billing for Microsoft India’s divisions: CMG (Office 365 launch & Steve Ballmer India visit, 'Cloud Power', ‘Power Up Growth’, ‘Fit Business’.
• People: Recruiting, training, conducting performance reviews for project group and mentoring 4 new employees
• Business Development: Acquired McKinsey Knowledge Center and Mjunction (online retail) as new clients

Goa

• Managed tactical deliverables for Sharekhan and Microsoft India
• Finances: Part of project group, contributing monthly revenues of US$ 23.7K (INR 1.06 million) and revenue of US $568K (INR 25.6 million) from April 2008 to March 2010.
• Client communication: Key point of contact with 10+ operating managers of 4 clients from briefing to delivery and review
• Projects: Managed resources, wrote approach notes and oversaw design process for 4 integrated campaigns, covering print, websites, eDMs, videos, events, sales and internal communication
• People: Worked with 4 designers and 1 writer, led by a Group Head
• Business Development: Executed solution proposals for IBM (corporate education), HP (printers), Meru Cabs (radio taxis), Cleartrip (online travel), Zapak (gaming) and QSI (contract research)BUSINESS IMPACT Highlights:

Mumbai

Worked on consumer-insight-centric presentations: ‘Functional foods for the Indian urban professional’ for Marico and ‘Global design trends’ for the R&D division of Onida Electronics

Bangalore

Co-authored two research reports on ‘Global tourism trends’ and ‘Creative analysis of Tourism Advertising’ for two State Tourism Departments in India (Kerala and Karnataka)

Bangalore

Client-servicing, artwork-checking and Best Practices presentations for clients like Allen Solly, Rohan Builders and MTR.

Masters In Fine Arts (Mfa) In Creative Writing, Fiction, Gpa 4.0

• Dual theses in poetry and fiction ('National Gallery of Modern What', a novel set in the aftermath of the 2014 Indian General Elections).

Mba In Communication Management, Advertising, First Class With Distinction

• Dissertation thesis: ‘The iPod: The 21st Century’s First Global Cult Brand and Lessons for India’ (Symbiosis, 2008)

Bachelors In Mass Media (B.M.M.), Specializing In Advertising, Advertising, First Class With Distinction

Activities and Societies: AV Club2004: Awarded scholarship for Academic Excellence (First rank) in Year 1 Proscenium Theatre, 2005: First.

Education record