Advait Ubhayakar Email & Phone Number

New Jersey, United States

• Lead content creation of U.S. and worldwide materials for BD (Becton Dickinson), an N.J.-based global medical technology company • Conceptualize and plan big campaign ideas and messaging strategies for product launches, safety compliance initiatives and global programs • Identify and assign 5+ writers to projects, supervising development• Present new work to clients and create internal regulatory processes

New Jersey, Usa

• Writing and creative collaboration services for brands like ADP, BD, Century21, ESPN, GAR, Kearny Bank, Monmouth University and Valeritas• Creating brand-specific messaging for marketing communication • Translating technical/clinical data into compelling long-form media (brochures, playbooks), digital media (websites, presentations, emails, social media) and sales tools • Cite sources in American Medical Association (AMA) Manual of Style

Www.Advait.Xyz

I work with entrepreneurs and growing companies to address their business challenges through actionable strategy plans and impact-focused writing. I also write for print and online publications.Recent examples: • Crafted the voice and content of Minimiles, a first-of-its-kind iPad app for children to help plan their family vacations to Denmark (http://www.minimiles.com/) • Created the branding, website, collateral and a hyper-local launch strategy for Woohoo, an organic milk startup, garnering investor funding and 100+ users in 2 weeks • Designed an immersive environment and experiential walk-through of Asia’s largest Tier IV data center for CtrlS, exceeding its annual sales target and 98K virtual views• Worked closely with a private company’s founder to edit and manage the production of 'The Grey Book', a 150-page guide to the organization for its employees

Camden, Nj

• Ensured the timely curation and publication of four volumes, managing the workflow and website, designing graphics and social media strategy • Defined a house style and line-edited all chosen Fiction entries

Www.Storiesink.Com

Operating an online writing service where clients commission me as a professional writer to preserve their cherished memories as stories

Philadelphia, Pa

I worked with this independent publishing press in Philly providing editorial direction on book-length manuscripts, and driving cross-channel campaigns across Facebook, emails, and events

Rutgers University - Camden

• Worked closely with Dr. M. A. Rafey Habib to research and copy-editi his textbook manuscript on Hegel and literary theory• Reviewed and long-listed fiction entries for Story Quarterly Issue 48

Camden, Nj

• Improved the writing and close-reading skills of over 120 students • Designed and taught six under-graduate writing courses: English Composition 101, 102, Business Writing and Writing Public Arguments• Created processes for peer-reviews and self-evaluations like an Excel-based ‘Grade Calculator’ and peer-review sheets

Goa, India

• Led a team of 8 members for the Microsoft India account• Finances: Contributed monthly revenue of US$ 35.5K (INR 1.6 million), increased retainer engagement with Microsoft by 23% in one financial year• Client communication: With client CXOs to solve strategic business requirements and suggest proactive initiatives • Projects: Campaign planning and supervision, workflow design and monitoring billing for Microsoft India’s divisions: CMG (Office 365 launch & Steve Ballmer India visit, 'Cloud Power', ‘Power Up Growth’, ‘Fit Business’ Windows 7), Enterprise (Website, Microsoft Leadership Conclave 2011 event) and Corporate Citizenship (‘India, enabled’ print campaign) • People: Recruiting, training, conducting performance reviews for project group and mentoring 4 new employees• Business Development: Acquired McKinsey Knowledge Center and Mjunction (online retail) as new clients • Strategy: Idea generation for all clients, including a brand campaign for CRY, India’s largest NGO for child rights and IP creation like knowledge transfer sessions (for managers and writers)BUSINESS IMPACT Highlights: • Led the development of Enterprise CXO engine targeting 2500+ CIOs, with a 65% win conversion rate in FY12 H1• Wrote 30+ advertorials for Microsoft’s ‘Cloud Power’ campaign, published in Harvard Business Review, Fortune, The Economist, CIO and others, impacting CXO perception about Microsoft and the cloud • Project lead and writer on ‘Project Archimedes’ paper presented to CMO, Microsoft Worldwide and CMG heads of 13 subsidiaries

Goa

• Managed tactical deliverables for Sharekhan and Microsoft India• Finances: Part of project group, contributing monthly revenues of US$ 23.7K (INR 1.06 million) and revenue of US $568K (INR 25.6 million) from April 2008 to March 2010. • Client communication: Key point of contact with 10+ operating managers of 4 clients from briefing to delivery and review • Projects: Managed resources, wrote approach notes and oversaw design process for 4 integrated campaigns, covering print, websites, eDMs, videos, events, sales and internal communication • People: Worked with 4 designers and 1 writer, led by a Group Head• Business Development: Executed solution proposals for IBM (corporate education), HP (printers), Meru Cabs (radio taxis), Cleartrip (online travel), Zapak (gaming) and QSI (contract research)BUSINESS IMPACT Highlights:• Project manager on the Microsoft ‘Control Costs’ campaign, delivering a campaign-to-new-business ROI of 3000%• Project lead and copywriter on the Microsoft Office 2010 launch (2.1 million experiences) and ‘The New Efficiency’ and Windows 7 (1000+ companies live before launch)• Proposed and led Drive4Project, an internal sales initiative that drove US$800K revenues in 1 quarter

Mumbai

Worked on consumer-insight-centric presentations: ‘Functional foods for the Indian urban professional’ for Marico and ‘Global design trends’ for the R&D division of Onida Electronics

Bangalore

Co-authored two research reports on ‘Global tourism trends’ and ‘Creative analysis of Tourism Advertising’ for two State Tourism Departments in India (Kerala and Karnataka)

Bangalore

Client-servicing, artwork-checking and Best Practices presentations for clients like Allen Solly, Rohan Builders and MTR.

Masters In Fine Arts (Mfa) In Creative Writing, Fiction, Gpa 4.0

• Dual theses in poetry and fiction ('National Gallery of Modern What', a novel set in the aftermath of the 2014 Indian General Elections).

Mba In Communication Management, Advertising, First Class With Distinction

• Dissertation thesis: ‘The iPod: The 21st Century’s First Global Cult Brand and Lessons for India’ (Symbiosis, 2008)

Bachelors In Mass Media (B.M.M.), Specializing In Advertising, Advertising, First Class With Distinction

Activities and Societies: AV Club2004: Awarded scholarship for Academic Excellence (First rank) in Year 1 Proscenium Theatre, 2005: First.

Education record