Todd Heger Email and Phone Number
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Accomplished advertising executive with comprehensive accomplishments leading revenue growth, sales teams, partnerships, marketing and cross-functional teams to ensure success and achieve goals. Known as an innovative thinker with strong ad technology, data analytics, product development and cross platform media acumen. Demonstrated success in building teams, developing and executing plans in complex, global brands such as ESPN, WebMD and Bozell. Consistently promoted due to record of success leading digital, video, mobile, television advertising sales. Recognized for implementing strategic business plans through analysis of the needs of brands, agencies and media properties. Accomplishments:• 25 years of exceeding advertising sales targets at ESPN, Digilant and WebMD.• Deliver $40M in digital advertising revenue.• Managed global sales team of 20+ people; advise C-level executives and board of directors.• National account clients have included: Coca-Cola, HP, IBM, Nike, Pepsi, Philips, Rolex, Sharp, Castrol, Bank of America, Reebok, New Balance, Cigna, CVS, Toshiba and other Fortune 500 brands.• Multiple promotions during 10 year career at ESPN.• Extensive industry relationships: agency, client, publisher, broadcaster, global, national and the New England region. Expertise:• Sales Management• Digital Media / Advertising Sales• Programmatic Media Buying• Demand Side Platforms (DSP)• Cross Platform Media Sales• E-Commerce, Metrics, Analytics, First Party Data
Digilant
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Chief Revenue OfficerDigilant Jan 2019 - PresentBoston, Massachusetts, Us• Oversee $40M in annual revenue, 20+ sales and support staff and products including full service programmatic, self-service, In-house, and consulting.• Drove 15% increase in sales leads through development of an inside sales team.• Created media strategy team that increased reoccurring revenue and decreased client attrition by 20%.• Integrated customer experience by closing the loop from sales planning to post sale onboarding and account management.• Unified sister company React2Media with our sales team to drive incremental revenue with a performance marketing solution.
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Senior Vice President, National Partnership SalesDigilant Jan 2015 - Dec 2018Boston, Massachusetts, Us• Created and implement multimillion-dollar revenue targets, key account customer strategy and market segmentation.• Achieved revenue goals by sales management, go-to-market roll-out, pricing, compensation, hiring, training and mentoring.• Improved compensation structure, sales funnel management and conversion metrics and benchmarks.
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Vice President Sales, East RegionDigilant Jan 2013 - Jan 2015Boston, Massachusetts, Us• Delivered $20M in digital advertising partnership revenue for east coast region.• Restructured, hired, trained and supervised four-person sales team across three offices.• Increased sales revenue 112% by adding new clients and generating incremental revenue from existing national accounts.• Developed consistent and centralized sales training, marketing materials, value proposition, product groups and go-to-market.• Maximized value proposition for existing and future technology capabilities.
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Senior Director, National Account SalesDigilant Jan 2012 - Dec 2012Boston, Massachusetts, Us• Produced $3M of digital advertising revenue in New England, New York and Washington D.C.• Supervised agency and client-direct relationships.• Advised C-level management regarding marketing and sales tactics with focus on Tier 2 independent agencies and client-direct.• Collaborated with product management to improve client expectations of value with actionable insight.
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Director, Strategic PartnershipsWebmd 2011 - 2012Us• Oversaw $3M+ in annual revenue for non-endemic products sold across New England. • Formulated client-direct sponsorship and content integration.• Expanded brand presence with top-tier local advertising agencies.• Established business with Ocean Spray, Stonyfield Farms, Seventh Generation, Collective Brand, Fidelity, Bank of America, Reebok, New Balance, Cigna, CVS, Exergen, Viacord, Tyson Foods, Staples, TJ Maxx and Welch's.• Created Boston Media Sales Group to generate leads and share best practices with localized media sales professionals. -
Executive Director: National SalesMartini Media 2010 - 2011Beverly Hills, California, Us• Oversaw opening of digital start-up office targeting an affluent online audience. Directed business and product development.• Generated $10M in year one revenue through sales of digital PPC search, display, video and mobile advertising. • Hired and managed four sales executives, secured office space and purchased equipment.• Initiated and led sales positioning and strategy through rapid growth phase.• Increased revenue by shifting sales assignment from category to client and geography structure.• Counseled contacts at Mediacom, Mediavest, Mindshare, Media Edge, Moxie, Arnold, Digitas, Mullen and Hill Holliday. -
Senior Director: Global Marketing & Advertising SalesEspn 1998 - 2010Bristol, Ct, UsSenior Director, Global Marketing and Sales, 2007-2010Account Manager, Global Marketing and Sales, 2003-2007Manager, Digital Advertising Sales, 2001-2002Media Planner, Global Advertising Sales, 1998-2000• Created and sold customized, multi-platform advertiser solutions across global media properties. • Developed positioned, presented and sold revenue-generating, sponsorships by partnering with multiple, allied stakeholders.• Exceeded advertising revenue goals by 16% and 21% by managing 12 sales representatives in the U.S., Europe and Asia Pacific.• Generated global revenue outside the U.S. across 34 television networks and seven digital properties.• Sold multi-regional packages to Castrol, Coca-Cola, Emirates, HP, Hyundai/Kia, IBM, Nike, Pepsi, Philips, Rolex, Sharp and Toshiba.• Liaised with Disney global revenue leaders to leverage ESPN’s global assets, various revenue streams, joint ventures and contracts.• Launched first X Games integrated advertising package and delivered national sales for the online extension, EXPN.com.• Developed EXPN.com strategic sales plan and targeted Motorola, AT&T, Adidas, Nike and Warner Bros as potential clients.• Established a comprehensive KPI and ROI reporting metrics for campaign verification and post-run analysis. -
Supervisor: National Broadcast Media BuyingBozell 1993 - 1998Omaha, Nebraska, Us• Bought national media for Ace Hardware, American Airlines, US Air Force, JC Penney’s, Taylor Made, Sega, Unisys and Valvoline.• Conducted pre-sale research compilation and post-run analysis based on campaign delivery.
Todd Heger Skills
Todd Heger Education Details
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Dickinson CollegePolitical Science And Government
Frequently Asked Questions about Todd Heger
What company does Todd Heger work for?
Todd Heger works for Digilant
What is Todd Heger's role at the current company?
Todd Heger's current role is Chief Revenue Officer: Programmatic Advertising, Sales, Digital Media, Ad Tech, SaaS, Global Accounts, P&L.
What is Todd Heger's email address?
Todd Heger's email address is to****@****ail.com
What is Todd Heger's direct phone number?
Todd Heger's direct phone number is +191784*****
What schools did Todd Heger attend?
Todd Heger attended Dickinson College.
What are some of Todd Heger's interests?
Todd Heger has interest in Paddleboarding, Snowboarding, Rookie Triathlete, Surfing.
What skills is Todd Heger known for?
Todd Heger has skills like Advertising, Online Advertising, New Business Development, Media Buying, Sales Management, Salesforce.com, E Commerce, Mobile Advertising, Broadcast, International Sales, Digital Media, Crm.
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