Todd Heger Email & Phone Number

Boston, Massachusetts, Us

• Oversee $40M in annual revenue, 20+ sales and support staff and products including full service programmatic, self-service, In-house, and consulting.• Drove 15% increase in sales leads through development of an inside sales team.• Created media strategy team that increased reoccurring revenue and decreased client attrition by 20%.• Integrated customer experience by closing the loop from sales planning to post sale onboarding and account management.• Unified sister company React2Media with our sales team to drive incremental revenue with a performance marketing solution.

Boston, Massachusetts, Us

• Created and implement multimillion-dollar revenue targets, key account customer strategy and market segmentation.• Achieved revenue goals by sales management, go-to-market roll-out, pricing, compensation, hiring, training and mentoring.• Improved compensation structure, sales funnel management and conversion metrics and benchmarks.

Boston, Massachusetts, Us

• Delivered $20M in digital advertising partnership revenue for east coast region.• Restructured, hired, trained and supervised four-person sales team across three offices.• Increased sales revenue 112% by adding new clients and generating incremental revenue from existing national accounts.• Developed consistent and centralized sales training, marketing materials, value proposition, product groups and go-to-market.• Maximized value proposition for existing and future technology capabilities.

Boston, Massachusetts, Us

• Produced $3M of digital advertising revenue in New England, New York and Washington D.C.• Supervised agency and client-direct relationships.• Advised C-level management regarding marketing and sales tactics with focus on Tier 2 independent agencies and client-direct.• Collaborated with product management to improve client expectations of value with actionable insight.

Us

• Oversaw $3M+ in annual revenue for non-endemic products sold across New England. • Formulated client-direct sponsorship and content integration.• Expanded brand presence with top-tier local advertising agencies.• Established business with Ocean Spray, Stonyfield Farms, Seventh Generation, Collective Brand, Fidelity, Bank of America, Reebok, New Balance, Cigna, CVS, Exergen, Viacord, Tyson Foods, Staples, TJ Maxx and Welch's.• Created Boston Media Sales Group to generate leads and share best practices with localized media sales professionals.

Beverly Hills, California, Us

• Oversaw opening of digital start-up office targeting an affluent online audience. Directed business and product development.• Generated $10M in year one revenue through sales of digital PPC search, display, video and mobile advertising. • Hired and managed four sales executives, secured office space and purchased equipment.• Initiated and led sales positioning and strategy through rapid growth phase.• Increased revenue by shifting sales assignment from category to client and geography structure.• Counseled contacts at Mediacom, Mediavest, Mindshare, Media Edge, Moxie, Arnold, Digitas, Mullen and Hill Holliday.

Bristol, Ct, Us

Senior Director, Global Marketing and Sales, 2007-2010Account Manager, Global Marketing and Sales, 2003-2007Manager, Digital Advertising Sales, 2001-2002Media Planner, Global Advertising Sales, 1998-2000• Created and sold customized, multi-platform advertiser solutions across global media properties. • Developed positioned, presented and sold revenue-generating, sponsorships by partnering with multiple, allied stakeholders.• Exceeded advertising revenue goals by 16% and 21% by managing 12 sales representatives in the U.S., Europe and Asia Pacific.• Generated global revenue outside the U.S. across 34 television networks and seven digital properties.• Sold multi-regional packages to Castrol, Coca-Cola, Emirates, HP, Hyundai/Kia, IBM, Nike, Pepsi, Philips, Rolex, Sharp and Toshiba.• Liaised with Disney global revenue leaders to leverage ESPN’s global assets, various revenue streams, joint ventures and contracts.• Launched first X Games integrated advertising package and delivered national sales for the online extension, EXPN.com.• Developed EXPN.com strategic sales plan and targeted Motorola, AT&T, Adidas, Nike and Warner Bros as potential clients.• Established a comprehensive KPI and ROI reporting metrics for campaign verification and post-run analysis.

Omaha, Nebraska, Us

• Bought national media for Ace Hardware, American Airlines, US Air Force, JC Penney’s, Taylor Made, Sega, Unisys and Valvoline.• Conducted pre-sale research compilation and post-run analysis based on campaign delivery.