• Develop and implement all advanced digital marketing campaigns, e.g., Pay-per-click (PPC)/Pay-Per- Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.• Build and maintain our social media presence.• Measure the overall ROI and KPIs of all digital marketing campaigns.• Identify current marketing trends and insights. • Optimize the costs and campaign performance based on these insights.• Develop creative digital marketing growth strategies.• Plan, execute and measure conversion tests to create strategic planning accordingly.• Work with internal teams to create landing pages and improve the consumer experience.• Use your analytical abilities to assess our audience's experience over multiple channels.• Help set and optimize marketing funnels (e.g., click funnel, conversion funnel, etc.).