Advita Burbure Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

- Owned and operated the official social media handles of the currentproject (AJE & Research Square) on the content, operational, andanalytical fronts, including Instagram, Facebook, YouTube, Twitter (nowX), Meta Threads & LinkedIn.- Collaborated and Managed intra-team efforts to ensure graphics, andvideo deliverables stay on track and not just meet but exceed qualityexpectations (over 95% of deliverables approved in the first instance!)across social media.- Created and curated compelling social media calendar & contentstrategy, including catchy captions, to engage the target audience of UK,China & European markets and grow the follower base by 25%.- Planned and executed the lead generation multi channel campaigns withsocial media paid ads promoting services, website traffic, webinars,whitepapers and downloadable.- Drove digital media best practices, including A/B testing anddevelopment of new customer engagement approaches, to maintain andincrease in metrics such as follower count, engagement, reach, and sitetraffic with 25% better ROAS.- Developed remarketing strategies for social media campaigns.- Created and implemented LinkedIn lead generation campaign for theproject VONQ with the success rate of 20% increase in lead prospects.- Monitoring and Analyzing the performance of organic and paid mediacampaigns KPI’s and sharing the monthly reports with the manager.

Pune, Maharashtra, India

- Managing and engaging the community by creating various events, live challenges, and fun activities for the community. - Developing and implementing social media strategies (on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest, Google my business & FITTR App which includes content ideation and operations according to the social media calendar) - Creating content around the latest trends in social media. - Data Analysis (Tracking reach & engagement of the content on a daily basis, and using the insights for changing the strategy)- Working closely with the creative & copywriting team to ensure creatives and copies are original, engaging, and appealing- Collaborating with the growth & brand team for brand campaigns/activations- Coordinating with the Influencers, brand ambassadors & community members for daily content.

Pune, Maharashtra

o Developing, implementing and manage our social media strategy for clients. Defining the important social media KPIso Working with copywriters and creative designers to ensure content is informative and appealing.Collaborate with Marketing, Sales and Product Development teamso Managing & overseeing social media, search engine marketing & pay per click campaigns & measuring the success of the campaigns as per intended. o Coordinating with clients to create a social media calendar and digital content strategy by using social media best practices & technologieso Monitoring SEO & user engagement by writing blogs for clients websites & suggest constructive content optimization strategy.

Mumbai, Maharashtra, India

o Website Asset Management: Handling the official website of the organization from the admin panel. Working with the tech team to visualize the design of the website. Creating various categories for the products from the backend admin panel and making sure the placement of the product on the page are aligned. Created special events(yoga day & 15th Aug) special pages from the admin panel and strategizing the specific list of activities to be added for the special pages. Coordinating with the creative team for creating various visuals banners for the website and ensuring they are in particular size according to the portal. Notifying about the new updates & products to the portal subscriberso Digital Media Management: Pre - Planning & scheduling social media postings to engage our page subscribers. Written various promotional social copies for the postings on all social media platforms. Writing promotional copies of the executions and IP events.o Content Writing: Writing descriptive content such as what, why, how, price points, employee count & the duration of the activity. Writing relevant content for the new listings of the products on the occasional pages. o Business Development: Looking out for vendors and getting them on aboard who provides unique activities inside the office. Coordination with client and vendor during the time of execution. Maintaining daily tracker for digital spends such as monitoring unique visitors on the website, total CPL through various digital mediums, Number of confirmed events for the day, week & month.o Customer Relation Management: Planning and strategizing the email campaigns on mail chimp CRM tool dating the Subject line, content, collating the ideas for the creative and the template of email marketing. Testing and scheduling of the mailers on 40K+ portal subscribers and potential target audience.

Pune Area, India

o UGJIS[Event] is gems, jewelry and machinery B2B Exhibition. As the product is of the services industryo Managed the branding of the event by Cold calling, E-mail marketing, Mass messaging.o Responsible for the planning and execution of a social media presence. I also created a blog on the company website. o Handled the registration team on the day of the event guided them for the registration procedures. I resolved the queries of clients related to the stall bookings etc. o Lead generation of potential premium buyers and to increase website traffic SEO strategies were implemented. I also potentially pitched to various clients for the fashion show sponsorship event. I was also responsible for the initial pitch of stalls selling.

Master Of Business Administration - Mba, Communication And Media Studies

Bachelor Of Commerce - Bcom, Business/Commerce, General