Role:Leading the rebranding of Rajiv Talreja’s brand by developing flagship IPs: "FMB" and Client Success Stories.Directing and managing two content teams (10+ members each), producing diverse content for YouTube and social platforms.Designing and implementing a 1-year content strategy aligned with market trends and brand goals.Producing, writing, and directing end-to-end projects, including films, ads, and episodes, while setting benchmarks for content delivery.Leveraging experience with Google and Lenovo to grow the brand's YouTube channel and improve lead conversion.Mentoring team members in creative content development and marketing strategies.Learnings:Gaining insights into business systems and processes to better understand and document client journeys through mini biopic-style films.Developing leadership and managerial skills through mentorship from top industry leaders, enhancing my ability to lead creative teams effectively.Key Achievements:Transforming brand identity and enhancing audience engagement.Establishing scalable workflows for seamless project execution.Delivering high-quality, impactful content that is positioning the brand as a market leader.

• Craft Digital Video content for brands.• Assist in the marketing pipeline.• Heading the post production department.• Delivering final packaged content with multiple levels of quality check.• Editing the final cut and working on 2D/3D graphics as and when required.• Communication link between the client and the company.• Notable Accounts:Royal Enfield, IIM Lucknow Noida Campus, Harappa Education, RealMe Smartphones, IQOO, Vijay Fire Vehicles, Khaitan, Kia India, Samsung Smartphones India, Euler Motors, Ministry of Defence India, Harappa Tv, Mercedes Benz - Benchmark Cars, DailyHunt App, Autonix Automobiles, DM Stars, Modicare, HW News, Karam Safety, Cruising India, Indulge Global and Trident Infosol

As a key member of Lenovo's Social media worldwide Creative team, I focus on creating video content for YouTube, LinkedIn, Facebook, TikTok, Twitter & Instagram. Played a pivotal role in initiating content creation for YouTube Shorts.Other responsibilities - • Own end-to-end editing for short and long format projects independently as well as with a team of Animators and Social Media Specialists.• Use motion graphics to edit together content that promotes Lenovo’s brand. • Designing thumbnails for the videos.• Brainstorming new concepts/series ideas with the Manager of Social Marketing.• Re-purposing existing content to tell a compelling brand story.

• Event hosting/delivery/teaching at the YouTube NextUp Creators events• Creating APAC YouTube NextUp Creators event setups and organising logistics (webinars, online workshops).• Ensure effective production of videos for the training modules.• Ensuring post-event production of after-event films, presentations and emails.• Working with YouTube Spaces team supporting India Partnerships and Development teams to schedule and deliver virtual workshops for YouTube Creators at scale. • Communication with creators, cross-functional colleagues and local vendors for meeting goals within the planned timelines.

• Create & curate unique video content strategy in accordance with brand sensibilities & campaign plan for user generated content (UGC).• Ensuring of 3D design / motion graphic elements and simultaneously working on different editing softwares. • Spearheading the brand from India front to win FailArmy it's first Webby Award 2021 in the Humor Category.• Work on multiple projects simultaneously with the team of Editors and Associate Producers in most planned and efficient manner to deliver quality videos by required timeline. • Ensuring correct graphics packaging and timely delivery of assets.• Responsible for writing and coming up with copy for memes and social video posts• Working with the Brand Managers, Producers, Editors and Development Team to create new formats based on data from the Content Strategist on a monthly basis.• Train and Supervise multiple Editors and Graphic designers to execute videos for social media handles - TikTok, YouTube, Facebook, Snapchat and Patreon.

• Produced, Directed, Shot, Edited, and managed end-to-end production• Planning a yearly visual content strategy for social mediaSome of the accountable work: • 10 informative short films for rural areas of Chattisgarh - An initiative by Reserve Bank of India • A digital ad for Fab Hotels• A creative digital campaign for Interactive Avenues,• A digital ad for Phone Pe App.• A branding video for Libra Media Group.

Conceptualised, Edited and Directed multiple motion graphic videos as part of a digital content bank created for a social media marketing campaign aimed at brand awareness for CutShort.

Freelance Editor and Director for diverse projects of different domains. • Pre Wedding & Wedding Films • Edunova Commercial film • Mercedes AV for Benchmark cars

Responsible for creating a social content bank, managing Social Media platforms, SEO and Content management system of the website.Media Planning - Preparing Ad Copies, Company Reports, Presentations, Video Edits, Radio Jingles voiced by Shah Rukh Khan.Event Management & Press conferences for KidZania Foundation Day