VMGROUPE, A full-service agency unlike any other. Creating desire and achieving transformation growth for leading and high-profile brands.

• Implemented design direction for women’s handbag collection, led seasonal inspiration with collection concept vision, communicated and oversaw proper execution with the design team• Designed and facilitated women’s luxury leather goods, created and led the full product lifecycle for Emily Cho products, designed the concept collections, designed all technical specification, color palette direction, designed logo, designed branded hardware - prototype to final production ready sample• Identified emerging trends short and long term and implemented design components that translated to the end consumer within the brand DNA• Partnered with key merchants and internally with PD and merchandising to communicated price, product, placement, public relations and partnership strategy, in effort to provided a sales strategy for continued revenue growth• Built teams product development calendar in accordance to company calendar needs, coached and motivated team at each stage while ensuring design budget and calendar were being met• Technical development of fashionable and function handbags and footwear, built design specifications with a precise merchandising roadmap for the current consumer while opening the door to a new loyalist consumer, creating styles from an innovative perspective all while navigating all factors from the ever changing saturated business to ensure future business growth• Launched millennial and gen x marketing concepts, campaigns, and oversaw all branding website enhancement phase execution to maximize sell-thur• Created and conceptualized the brand with a winning product model from a merchandising perspective• Raw material development and sourcing in partnerships with product development for cost efficiency• Communicated daily along with weekly meetings with regional and overseas team to ensure calendar alignment with raw material and design specification and more

• Directed, managed, produced and developed creative concepts for high profile fashion and footwear accounts/clients to re-brand lines• Collaborated and develop close working relationships with other heads of design, merchandising, Product development and production• Produced and assembled development teams, supervising the teams from beginning to end of process – responsible for fashion and footwear branding, art direction or a storytelling campaign concept; to name a few clients, campaign launch and NYFW SS16 runway for Karigam, Chanel, Hogan Rebel, Oscar De La Renta, Vogue Magazine, WE Magazine, Coopandhen.com• Identified apparel fashion and accessory accounts launch problems and solutions, relating to visual and product execution• For new/boutique brands; troubleshot with factories and managed timelines, set up and conducted seasonal line presentations (retail, sales etc) as per calendar• Creative directed and generated fresh ideas that are appealing to the target market, with strong comprehensive communication skills of those ideas with other members of the design team that allow the vision to manifest into a product• Appointed and managed packaging vendors, factory suppliers, raw material sources, casting directors in booking of top tier models and talent for top campaigns, editorials and e-commerce for congruent creative vision • Used my ability to manage, inspire and listen to other team members' creative ideas and integrate them into the chosen vision• Networked with potential cross-functional collaborators in the fashion industry, keeping myself on point with trends, market based forecasting, social media, press, editorials archives and film• Brainstormed with design teams, made the final decisions on how a fashion project's vision would be presented; details such as packaging measurements, colors, shapes, graphic design to seasonal development line plans and other factors within a product launch

• Designed from visual concepts collected through inspiration and market based trend research, monitoring in-house constructions, hand sketching monthly reviewed by Vince Camuto himself, applying the seasonal color standards to leather / PU order list • Developed all seasonal product development; new construction, new heels and new upper design development• Partnered in design with the handbag and apparel team to keep DNA and overall esthetic parallel where needed• Managed pre-production team of 40+; checked production on Proto’s, Lots and CFM samples that result in a desirable perceived higher than cost value product• Followed through on multiple styles and collections at early stage development, i.e. identified construction problems and solutions, correcting prototypes with technical specification for 3D product • Assisted design VP, communicated with developers and vendors overseas regarding status of prototypes, sale samples, production, confirming any changes to production styles with sales team• Designed footwear concepts for up to 6 lines a year and approving 1st proto to confirmation sample• Made material changes to improve margin, raw material vendor sourcing and approvals on open mold designs needs for branded hardware or branded outsole • Kept the brand/buyers and design team informed with core trends and fashion trends in materials, constructions, heels, and styles within Vince Camuto and partnering CGA brands; modified styles to meet Sole Society’s evolving esthetic • Communicated with buyers to keep conversation open and make sure teams are aware of best sellers for reordering • Travelled to China factories for development and production purposes 6-8 times a year • Established strong relationships with multiple suppliers & vendors like Stella, Bonita, China Power in multiple provinces from Guang Zhou to Cheng Du directly to maximize growth in a ever-changing fashion market for best labor overhead profit

• Relocated to Hong Kong, assembled and manage women’s private label team/collections from conceptual sketches to final approval confirmation samples• Designed up to 600+ styles, seasonal collections and A-seasonal for specific doors buying gaps; hand sketches, technical drawings, detailing concepts for color schemes, fabric/material ordering, mood/inspiration boards - for European clients adopted by brands like D&G, Hogan Rebel, Nelly.com, Republic, ASOS and River Island, Topshop and more• Coordinated a strategic approach as a direct supplier to design with fresh constructions and innovative materials for specific doors in Hong Kong, China and the United Kingdom for Hogan rebel working directly with Andrea Della Valle and Diego Della Valle• Managed sample room development leather and PU footwear, overseeing pattern makers, cutters, material purchasing dept and schedule, is communicated and understood on each design spec• Analyze and modify design/product elements based on cost as hierarchy of importance, in consumer dynamics and reaction to trends• Sourced material and hardware ongoing from Mainland China markets, establishing strong relationships with multiple suppliers in Guang Zhou directly to maximize growth in a ever-changing fashion market for best labor overhead profit• Traveled/shopped for inspiration/design samples in Europe and throughout China fundamental for new last construction and outsole/heel development• Designed/ managed three lines from brainstorm sketches sessions with partnering brands to fitting/development, and modified designs to meet target price• Traveled frequently to several regions of mainland China to approve samples prior to each market • Improved the design and development process by suggesting innovative concepts, materials/ manufacturing process, and collaborations• Creative directed all graphic works and product packaging/branding for the partnership brands collections

• Designed flat sketched and Created an innovative made-to-order collection based off the five pocket jeans silhouette with 50’s – 80’ theme, later launching tops, active wear and outer wear and eventually full RTW collection• Created along with my design team spec/the packages, flat sketch measurements, construction details, measurements, construction details, measurement specification and hardware details• Ensured time line completion and corrected sample for market• Facilitated fittings on body and oversaw all corrections, expert knowledge in pattern correction and sample development• Assembled and managed creative team for e-commerce product shots on figure and campaigns, makeup artists, talent/models, and crew for each individual campaign to ensure understanding of goals and deliverables; location scouted Soho House for launch campaign shoot with a interactive collection launch with key specialty chain buyers • Produced casting session to find the unique talent for each specific marketing and advertising project • Oversaw execution of sample development, technical data, quality control from prototype through final approved sample, supplier development and evaluated potential suppliers for cost efficient samples and production• Sourced materials, hardware etc from French and Italian markets ongoing for current trends• Developed visual imagery, color palettes for each collection and mood boards to illustrate design direction• Conceptualized and hand sewn making 1st protos• Branded the philosophy of the line to maximize it’s market uniqueness and growth, knowledge of selling apparel across multiple channels • Created seasonal and transitional line plan, sketched, sourced and designed all aspects of the line from concept to production• Launched jeans collection to PR, resulting in features in Elle, Vogue, Daily Candy editorials worldwide, set up buyer meets (Ron Herman, Holt Renfrew, Intermix, Madison, Bloomingdale’s and Barney’s)

• Designed collection with Holly Dunlap and directed design team; motivate junior designers while keeping track all core buyers request and needs are being met within theme, silhouette, color trend etc with backup plans; direct team providing key concepts, strategies, brand positioning per acct by conveying design concepts of various end consumers.• Creative directed, pre-produced, produced and post-produced print ad and campaigns each season directly with founder Holly Dunlap• Communicated with sourcing to insure costing goals achieved, making material changes to improve margin• Communicating with developers and vendors overseas regarding status of prototypes, sale samples, production• Shopped for fabric and designed ornaments to be produced and followed production confirmation• Traveled to France, Spain and Italy, oversaw sample development, and to attended tradeshows, in-depth knowledge of material sourcing and pricing to source.• Worked closely with in-house sales team to monitor sales trends/ analyzing wholesale and retail reports seasonally combined with industry trends and communicated with overseas sales managers to ensure specific location / demographic consumer needs are consistently met

• Sketched multi designs and corrected the final 3D design by EOD with line builder and design director on a daily basis• Coordinated and developed samples with in house sample room/factory between pattern makers and cutters• Leather and ornament/hardware purchasing weekly with NY suppliers for sampling • Communicated daily with overseas factories insuring deadlines are kept• Sample correction, fittings and spec preparation• Monitoring high-end fashion designs and interpreting commercial styles and trends• Checking quality and approving samples back from factories in China and Brazil