Adwin Chow

Adwin Chow Email and Phone Number

Head of Performance at Monolith Digital | Ex-Lazadian @ Monolith Digital MY
Adwin Chow's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Adwin Chow

With over 5 years of experience in growth marketing, I am an expert in user experience, mechanics planning, and performance data reading. My journey through roles in campaign strategy and operations management has honed my skills in leveraging data to drive strategic decisions and optimize marketing efforts. I'm passionate about enhancing customer engagement and operational efficiency through innovative solutions and strategic thinking. Let's connect and explore how we can drive growth together!

Adwin Chow's Current Company Details
Monolith Digital MY

Monolith Digital My

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Head of Performance at Monolith Digital | Ex-Lazadian
Adwin Chow Work Experience Details
  • Monolith Digital My
    Head Of Performance
    Monolith Digital My Sep 2023 - Present
    Federal Territory Of Kuala Lumpur, Malaysia
  • G.Round
    Store & Business Strategy Operations Manager
    G.Round Sep 2022 - May 2024
    Responsibilities:- Coordinate with development team and involve in the store developmentTest and provide feedback on store implementation in stage server before going live- Overseeing the operations of store, making sure it runs smoothly and effectivelyCoordinate with Fulfillment center on order's shipping channel, cost and other relevant information detailsUpdate order's shipment status accordingly with tracking for email notification- Find and reach out to vendors and suppliers to purchase products sampleTest sample quality and gather feedback from team on potential future merchandise.- Getting quotation and negotiating contracts, prices, timelines, etc.with vendors and suppliers- Managing supplier relations (EN/CN)Coordinate merchandise design and package design with design team, marketing team and supplier's printing capability- Follow up merchandise production and coordinate on store promotion period- Ensuring that all procured items meet the required quality standards and specifications.- Arrange merchandise product shoot for marketing materials- Coordinate with marketing team on merchandize giveaway or any campaign related to store merchandise- Respond to customer complaints and concerns regarding merchandise- Resolve shipping error with Fulfillment center- Undertake store administration duties such as managing store budgets and updating financial records- Monitor inventory levels
  • Lazada
    Senior Analyst, Campaign Specialist
    Lazada Nov 2019 - Sep 2022
    Kuala Lumpur, Malaysia
    Campaign lead• Plan and orchestrate campaigns that supports Lazada’s overall brand and marketing strategy• Manage the monthly campaign calendar for both category and cross-category campaigns• Conceptualize strong and on-brand campaign content to enhance the user journey and experienceExecution expert• Ensure campaigns are optimized for search, and effectively drive traffic and sales• Engage both internal and external stakeholders during the planning and execution phases of campaigns of various scales, from flash sales and daily deals, to mega campaigns• Provide campaign performance insights and key learnings, as well as recommendations on how to improve future campaigns to category merchandising and other teamsPlatform strategist• Understand both the opportunities and limitations presented by the platform and consider how that impacts business and design plans• Experiment with creative initiatives to engage new sellers and attract new customers• Stay on top of industry trends and share best practices across the team
  • Lazada
    Associate, Lazmall Campaign
    Lazada Jun 2021 - Aug 2022
    Responsibilities1. Develop mechanics for LazMall Sellers2. Review & enhance deal hunting process for all seller segment3. Take account for Lazada Shopping guided mechanics - Crazy Brand Mega Offer, Brand Mega Offer, Big Brand Surprise, Surprise Box & Sub mechanics 4. Improve buyers mind share & shopping experience with campaign & activities planning 5. Data analysis, target setting, post mortem on key matrix for every mechanics6. Review & optimise campaign planning on brand hunting, brand review, traffic allocation to improve conversion from campaign to campaign.Top Acheivements:1. Crazy Brand Mega Offer - Top LazMall Brand conversion on 2h contributed more than 80% of total LazMall Sale.2. Surprise Box - Mechanics Buyer grow 3.6x from Lazada Bday vs D11 2021
  • Clicktrue Pte Ltd
    Account Executive
    Clicktrue Pte Ltd Apr 2018 - Oct 2019
    Selangor, Malaysia
    - Serve as the client’s primary point of contact for digital campaigns — meeting and exceeding client expectations is priority.- Work closely with the Sales Consultant and other cross-functional teams to manage and launch client’s campaign on time.- Develop a thorough understanding of internal tools and processes, and become an expert on our core service offerings to clients.- Understand the needs of clients and translate requirements into campaign briefs for documentation.- Package up campaign reports - Handle queries and discussions on all things online related (it is that dynamic!) with clients and team-mates.
  • Leo Burnett
    Account Executive
    Leo Burnett Nov 2017 - Feb 2018
    Kuala Lumpur, Malaysia
    Intern account executive- McDonald's team
  • Epromote
    Sales Promoter
    Epromote Nov 2014 - Aug 2017
    Ipoh, Perak, Malaysia
    Promote a product assigned by the company. Served many brand such as kit-Keat, Colgate, Milo and etc in shopping complex.Provides an opportunity to communicate and work with different types of people.
  • Versace Jeans
    Sales Representative
    Versace Jeans Jan 2010 - Dec 2010
    Kuala Lumpur, Malaysia
  • Levi'S® Footwear & Accessories
    Sales Representative
    Levi'S® Footwear & Accessories Jan 2010 - Dec 2010
    Ipoh, Perak, Malaysia

Adwin Chow Education Details

Frequently Asked Questions about Adwin Chow

What company does Adwin Chow work for?

Adwin Chow works for Monolith Digital My

What is Adwin Chow's role at the current company?

Adwin Chow's current role is Head of Performance at Monolith Digital | Ex-Lazadian.

What schools did Adwin Chow attend?

Adwin Chow attended Quest International University Perak (Qiup), Tunku Abdul Rahman University College, Kolej Tunku Abdul Rahman (Tarc).

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