A product marketing professional with over 12 years of experience, I work across areas such as Customer Lifecycle Management, Analytics, Activation & Retention Strategy, Loyalty Framework, Campaign Management and Strategic Alliances.Currently I’m leading the Growth charter for Upswing Financial Technologies. I’ve also started GrowthAce, a one-stop shop to drive logical and data-backed growth strategies for consumer businesses across fintech, OTT, online apparel, healthcare, prop-tech industries.Prior to this, I was a part of the Cards & Payments industry (HDFC Bank, Kotak Mahindra Bank and IDFC First Bank) where I conceptualised and executed strategies to drive activation, usage and retention of Credit, Debit Cards and Digital Payment Products through partnerships (co-brands & offer-led), campaigns, consumer behaviour analytics, credit limit management and user lifecycle.