Andrew Worrell Email & Phone Number

Denver, Co, Us

Lakewood, Colorado, Us

Lakewood, Colorado, Us

-- Responsible for go-to-market execution, pricing, sales forecasting, and promotion strategy for CPG customers.-- Lead project manager for cross-functional executive alignment ensuring clarity of project scope, communication and resource work streams, and strategic prioritization (Key partners: Office of the CEO, Marketing/Digital, Culinary R&D, Supply Chain, Logistics, Accounting, and Finance.).-- Own the bottom line, as well as customer-specific financial modeling, sales analysis, and product forecasting.-- Manage global customer service team supporting brands in 8+ countries. Support services include: Customer integration and onboarding, internal/external system set-up, CRM, EDI, order processing, invoicing, and maintenance communications.

Battle Creek, Michigan, Us

-- Proactively tracked, analyzed and made strategic and tactical recommendations around program results.-- Provided direction on opportunities to improve region Profit & Loss key metrics (Gross Sales Volume, Net Sales Volume, and Sales Contribution Margin) based on analysis of promotion, spending, and volume (forecasts and actuals).-- Leveraged Revenue Growth Management (RGM) principles to assist in the annual planning process with a focus on delivering Business Unit and Customer objectives.-- Providdd direction on opportunities and threats based off of Syndicated or Account data.-- Partnered with Account Executives to develop promotional trade calendars/co-op/strategies which adheres to national brand strategies.-- Forecasting base and incremental volume based off of data analysis and collaboration with account teams.-- Directly responsible for executing projects and activities in a timely fashion on respective Kellogg snacks brands and their impact at a market level.-- Team expert on the Customer Relationship Management (CRM) and Trade Promotion Management (TPM) Tools. Responsible for training team members on use of the system and metrics. -- Ad-hoc financial and data analysis, including pre/post event analysis.-- Responsible for professional development of team.

Battle Creek, Michigan, Us

-- Gathered and interpreted data around key business drivers of consumption, shipments, inventory, and market share as they pertain to Kellogg brands and their impact on the customer and overall market.-- Created yearly sales plans for at each customer for demand planning based off of case volume, gross sales volume, and promotional spend for each customer and account.-- Supported yearly and monthly budgeting process to ensure spend is properly allocated in order to support sales and business needs.-- Conducted sales analysis (scrub) calls with Field Sales to ensure base and promotional volume are in line with sales and market trends at each customer.-- Provided input on opportunities to improve net sales and profit based on analysis of promotion performance, sell-through, and spending.-- Provided analysis to Field Sales, Sales Director and Category Management to identify key distribution, pricing and promotional opportunities that can grow the business.-- Lead the forecasting and inventory planning processes with Field Sales and internal Sales Planning partners.-- Presented key insights and business drivers to Field Sales and internal stakeholders.-- Assisted with monthly planning and field sales updates through sales, promotion, and trend analysis.-- Gathered information to create and provide monthly, weekly, and ad-hoc sales reports and analysis.-- Ensured insights are accurate, effective, actionable, and concise.-- Built and implemented tools for the Sales Planning team to support the business with efficient and continuous process improvements.

Rotterdam, Nl

--Business unit super-user for Business Warehouse (BW), Business Intelligence (BI), Business Objects (BO) and WEBi analytics platforms. --Sales and margin analysis--Lead product development and project teams on several products and improvements which will be launched in the next 1-5 years.--Work cross-functionally with project management, engineering, materials, and fabrication teams to ensure innovative ideas become high-quality products when brought to market.--Attend and represent Product & Brand group in product development meetings, business alignment meetings, and product launch task force.--Support product launch and brand initiatives.--Prepare promotion and sampling approval documentation.--Track department budgets and supply purchasing requests to accounting for purchase order creation.--Conduct market research to gather information pertinent to developing product launch plans.--Collect, create, and analyze weekly, monthly, yearly, and "ad hoc" sales reports.--Gather market intelligence to determine product portfolio and promotion effectiveness.--Provide competitive research and analysis based on surveys and focus group results.

Chicago, Illinois, Us

--Managed all facets of the camp accessory category (~$23M business).--Reduced overall category sku count by 40% to improve product performance and improve profit margins.--Created innovative marketing ideas and tools for the sales team in order to reduce excess and obsolete inventory by 36% the first year.--Developed and brought to market several patented product designs and ideas.--Executed all product-marketing activities, including new product development, pricing, packaging, product specifications, new item set-ups, line maintenance, ect. to optimize category profit and growth objectives.--Regularly supported the sales team as a product expert during product presentations to key customers.--Worked closely with marketing research, sales, operations, distribution, advertising, sourcing and legal in the development of go to market strategies.--Researched existing market conditions and conducted feasibility studies to determine market demand for existing products as well as new products.

Englewood, Co, Us

--Analyzed, researched and reported business need to create recommendations based on trend analysis and percent to plan--Wrote fulfillment orders based on validated need to support current and forward sales while also supporting the financial plan --Developed a pre-season, peak-season and exit replenishment strategies to support a vendor and SKU rationalization project that fit to plan and helped to achieve GM% targets--Developed an item level markdown strategy to reduce aging inventory at the DC and store level--Developed processes to validate product quantities with each vendor to elevate in-stocks and support key item performance at department and market level--Evaluated financial data on product assortments, provided feedback and recommendations on market opportunities and current trends to the buying team--Developed a top and bottom key item program to track sales and align with sales plan and vendor availability

Englewood, Co, Us

--Responsible for planning, purchasing, and merchandising the kids' cleated categories for 475+ store fronts and online.--Negotiated purchasing terms, costs, and margins for product with vendors.--Worked with planning team to ensure sales, margin, and turn goals were met and within budget.--Analyzed year over year ad offers, promotions, and sales data to determine the optimal promotional strategy for the category on a weekly basis.--Generated and analyzed sales, margin, and turn reports to understand both business and market trends.--Created and implemented new merchandising options and solutions for seasonal product in stores.--Executed category SKU and vendor rationalization on a seasonal basis.--Provided to the buyer & vendor ideas for alternate product lines & special make-ups.--Submitted ad plans and ad proofs on a weekly basis.

--Negotiated contracts with vendors.--Implemented and reviewed pricing strategies on products.--Created in-store displays and merchandisers.--Merchandised and allocated retail space to improve sales, turn and profit.--Advertising liaison with local news agencies.--Purchase order creation.

Master Of Science, Business Management - Finance Specialization

Bachelor Of Science, Criminal Justice