Digital Marketing Executive
New Delhi, Delhi, India
- Successfully executed outreach strategies to engage and connect with leads through LinkedIn- Effectively managed and optimized LinkedIn Ads campaigns to drive lead generation- Consistently maintained a high level of productivity by making an average of 200 calls per day- Delivered exceptional results by producing high-quality leads for top-tier clients- Achieved a lead conversion rate of 4%, exceeding industry benchmarks and delivering tangible value to clients.- Implemented and optimized Google Search, Shopping, and Video campaigns to drive traffic and sales for clients.- Achieved a 5% increase in ROI for B2C clients through data-driven strategies and continuous optimization.- Managed media planning and execution for top brands, including Omron, Ekanni, and Greyorange.- Set up website tracking, conversion tracking, custom variables, and attribution models for effective measurement of marketing performance.- Generated performance improvement reports and provided actionable insights to drive growth.- Acquired proficiency in building WordPress sites using Elementor and collaborating with developers to implement necessary changes.- Designed creatives for website, social media ads, and landing pages using tools such as Photoshop, Canva, and Elementor.- Utilized Google Ads, Google Merchant Center, Meta Business Manager, and LinkedIn Marketing for effective paid marketing campaigns.- Implemented website tracking software such as Google Analytics and Google Tag Manager to measure website traffic and user behavior.- Automated email marketing using tools such as Beepro and Sendinblue to enhance customer engagement and retention.- Conducted On-Page SEO activities such as meta description optimization, title optimization, image alt tags, internal link building, content creation, header tags, keyword research, redirects, and technical SEO for better search engine rankings.
