Allison Z. Goreham Email and Phone Number

Direct budget planning, KPI planning, and channel planning for Turner Sports portfolio.Lead a team of 5Media planning with content-lean; if it’s exciting, edgy, ignites fans, and drives the business, that’s where I intersect!

Social media & social marketing campaign management: Led the strategic direction of Verizon Wireless’s social media segment; including the management of 6 social platforms and seasonal social engagement programs.Proven results on all social campaigns, including growing Verizon’s Facebook fan base 100% (2.5MM fans at year-end 2011 to 4.6MM fans at year-end 2012), successfully launching a Google+ page, and a dedicated "deals" Twitter handle. Utilizing a mix of creative ideas integrated with media, I’ve demonstrated capable “out-of-the-box” strategic leadership.

Manage day-to-day activities for Prison Fellowship's Online and Monthly Giving programs. Also manage day-to-day activities for March for Babies media and social efforts. Specialize in email campaign management, online donor acquisition or online customer promotions.

Managed all aspects of corporate marketing/communications program, including media relations, campus relations, electronic and grassroots promotional campaigns, community awareness, outreach and branding. Responsible for revenue generation in high school and graduate test preparation courses, private tutoring and school-based partnerships across multi-state territory. Achieved 10% term-by-term overall growth.

Coordinated and assisted with all aspects of a marketing/communications program, print publications, media relations, e-newsletter, website content, community relations, and branding.Coordinated and managed all aspects of a successful individual giving program, direct mail appeals, member programs, promotions and incentives, and sponsorship recruitment. Developed and implemented new membership programs, online merchandise sales, and online giving, resulting in a 20% increase in membership donations.