Jihea Kim Email & Phone Number

Seoul, South Korea

대한민국 서울 마포구

Experienced in creating & executing the online/offline exhibition including designing, production, on site management and operation • Executed the online exhibition for LG CES2022 providing experience on Electronic goods in a 3D environment based on PC/Mobile devices.• Cooperate with Platform/GA /Media team to analyze consumer's needs and collect data for future development• Managed in designing the booth and executed IFA2022 LG Booth including on-site operation such as VIP Tour, meeting room operations • Communicated with local booth builder in Chicago on production, budget, schedule and on-site management to execute Seegene booth

Seoul, South Korea

Developed TVC & KV for global brand P&G / GSK from creating the campaign for product launch, renewal, localization while following the global brand guideline, up to final asset delivery.[P&G] • Communicating with the client from HQ in Singapore from getting brief, developing STB to delivering the final assets (TVC/KV)• Deliver successful campaign for new product launch and CI through studying competitor products and consumer research which lead to approx 10% increment in client business • Develop TVC for Downy KR and ASEAN targeted TVC with budget-saving by bundling the shooting with different celebrities from different countries• Worked closely with local agencies (internal CR Team / Production / Recording studios) for localization in ASEAN market understanding their needs per cultural background including censorship • Communicating with a local vendors for localization in the ASEAN market based on understanding their needs per cultural background including censorship• Managed Hair-care BTL shopper activation (POSM / Shelf-divider & on-pack stickers) [GSK]• Execute Polident renewal campaign in 10 years with new celebrity suggestions which affected client business positively (Both TVC& KV)• Managed the TVC censorship process with Medical Devices through meeting with censorboard due to strict guideline on using promotional copy lines • Manage to localize the new Sensodyne campaign following the global manual [Kinder] • Plan and execute the online drawing event for the children’s day campaign that reached a 1% participation rate meeting KPI • Manage the TVC censorship for Kinder Chocolate• Key copy proposal for Kinder chocolate animal packaging

Seoul, South Korea

5.5 years of experience in BTL, planning and designing the global trade shows.Job was to plan the trade show from initial planning up to execution• Experience and manage various bidding process including client’s bidding and selecting vendors to work • Manage booth design up to on-site communication which develop Booth design / On-site Installation and operation / budget & Schedule management• Communicating with client and various local & global vendors • Implement the proposal on an annual contract with global vendors and plan the exhibiting using re-usable materials for budget-saving Executed exhibition list • IFA, Berlin (2010 ~ 2015) – Electronic show • CES, Las Veags (2011, 2012, 2013, 2015) – Electronic show • Google Tech Day, San jose (2014) – LG product promotion to Google • MCE, Milano (2012) – Air-condition show• WIS, Seoul (2012) – World IT Show • Intersolar, Munich (2011) – Solar show • Climatization, Madrid (2011) – Air-condition show • F1, Yongam – LG product promotion as a F1 sponsor • KES, Seoul (2010) – Electronic show

Seoul

Joong-Ang Design is a space design company, including architecture, interior design, exhibition design and furnishing. Started my career at exhibition design department as my first job. The team participated various exhibition design bidding including public & private institution and construct the exhibition. My role was to research on related exhibitions, participated concept meeting, prepare the design proposal with different tools (including photoshop, illustrator, indesign) and work on technical drawings. Participated in - Theme park design bidding- Theo Jansen exhibition planning and execution - Tunnel exhibition (memorial hall) bidding

Bachelor'S Degree, Interior Design

Education record