I have been chosen for this position with the primary objective of establishing a professional digital presence. My responsibilities include devising and implementing marketing initiatives, increasing brand awareness, and expanding our target audience while maintaining the loyalty of our current customers.In addition, I have successfully overseen the entire marketing strategy, planning, and execution for six international brandsin Egypt. I ensured that their online presence adhered to the guidelines set forth by each brand.Achievements • Successfully built digital profiles from the ground up, and developed an official ecommerce website that presented a professional branding for each brand.• Created in-store, social media pages, and newsletters with the goal of providing an excellent customer experience.• Created marketing strategy for each brand included utilizing Instagram and Facebook as well as working with influencers to promote our brands.

In my new role as the marketing executive, my primary objective is to formulate and implement comprehensive online and offline marketing campaigns. I am responsible for managing activities across various social media platforms, as well as overseeing the hotel website by consistently updating its content. Additionally, I handle email marketing, maintain databases, and segment audiences effectively. It gives me great satisfaction to have successfully supervised the complete marketing strategy for six restaurants, resulting in a noteworthy 5% surge in sales.Achievements • In just six months, I successfully increased organic traffic to the website by an impressive 40%. • Additionally, through the strategic addition of newsletter subscription boxes and popups, I was able to build a robust database of 8,000 email addresses. • Furthermore, by incorporating email and feedback boxes into our offers vouchers, the database grew to an impressive 73,000 entries. • Leveraging social media platforms such as Instagram, I developed an effective marketing strategy that involved collaborating with influential individuals to promote local restaurants. This initiative resulted in a staggering 20,000 AED worth of sales per week. • Lastly, through careful planning and execution of a comprehensive marketing plan, we achieved a remarkable monthly return on ad spend (ROAS) of 13.

- Efficiently manage guest requests, including inquiries, restaurant reservations, complaints, and IHG rewards.- Showcase thorough knowledge of all hotel amenities and services, utilizing up-selling techniques to promote these offerings when appropriate.- Respond promptly to emergency calls, providing comprehensive and accurate information as needed.- Deliver consistently high levels of customer service throughout all interactions.- Adhere strictly to hotel security protocols, fire regulations, and health and safety legislation.- Participate in relevant training courses as required to enhance skillset.- Familiarize oneself with all hotel services, local attractions, and landmarks within the hotel vicinity.- Maintain adherence to company brand standards at all times.- Provide assistance to other departments as necessary.

- Develop and execute short and long-term marketing strategies for F&B outlets and entertainment venues in accordance with instructions from the managing director- Manage social media accounts for restaurants- Utilize paid advertising on social media platforms to promote restaurants and entertainment offerings, including creating recommendation posts- Capture high-quality photographs of food and lounge areas within the restaurants- Craft compelling content to engage customers and drive interest in the establishments.

- Implementing food and beverage marketing strategies within the restaurant, including the distribution of bounce cards, business cards, and flyers to local catchment areas.- Launching food and beverage campaigns on social media platforms such as Facebook, YouTube, and Instagram, as well as utilizing other popular platforms like E-blast.- Participating in mass marketing efforts through radio and newspaper advertisements.- Assisting in the development of strategies to establish a strong digital connection with guests, specifically targeting our food & beverage restaurants, health and wellness facilities, and accommodations.- Utilizing optimized online advertising on platforms like Instagram and Facebook to enhance hotel brand awareness.- Actively engaging in SEO efforts by optimizing keywords and images.- Creating online newsletters and promotional emails, distributing them across various channels.- Managing and updating hotel websites.- Generating creative ideas for content marketing and ensuring website updates reflect these concepts.- Designing newsletter styles for promotional materials and food & beverage promotions.- Analyzing performance using web analytics tools such as Google Analytics or Web Trends to measure the effectiveness of digital marketing initiatives.-Aquiring insights into current online marketing trends to keep strategies up-to-date. -Presenting comprehensive weekly and monthly marketing account reports accurately reflecting marketing achievements