Alex Barton Email & Phone Number

Toronto, Ontario, Canada

Toronto

• Head of design for the Robotics business unit including the popular Hatchimals, Zoomer, Luvabella and Tech Deck brands.
• Work with external inventors and in-house engineers to streamline the development processes of complex robotic and interactive products.
• Liaise with marketing to set product direction for the group.
• Train, develop and mentor the design team.

Hong Kong

• Run operations for HK based consumer electronics manufacturer
• Oversee production and vendor management
• Control inventories, production schedules and shipping to minimize sunk costs and product-to-market lead-times
• QC and QA management and implementation
• Oversee costing, schedules and parts sourcing
• Client and customer liaison for shipping, sales and product support

Hong Kong

• Independent product development consultant for toys and consumer electronics.
• Product concepts and brand creation
• Project management for development and manufacture
• Game and play design
• User interaction design
• Software and electronic development

• Head of content and interaction design for toy and consumer robot products.
• Part of the sales and marketing department, in the new product development team.
• Created concepts and innovative applications of technology for future product lines.
• Worked between the Hong Kong engineering and production management office and the San Francisco design and marketing office.
• Managed development of embedded software with Hong Kong and China vendors.
• Responsible for localisation management of product content for multiple languages.

Hong Kong

• Directed the design and development of all products from initial concepts through to tooling check stage.
• Ensured that initial concepts were smoothly translated into final products, meeting demands for fun, function and cost.
• Made executive-level decisions on product and brand direction.
• Came up with new product concepts and looked after prototype development.
• Liaised with clients on Blue Monkey’s design, development, project management and consultancy services for our worldwide client base.
• Managed cash-flow and accounts and dealt with legal issues.

Hong Kong

• Created the personality and user experience for multi-million piece-selling robotic toys.
• Came up with new product ideas and helped set product line and brand direction for the company.
• Responsible for designing and developing the user experience of the products and responsible for all embedded software development.
• Manage product development to ensure that products satisfy both the Sales and Marketing team’s demands for features and the engineering concerns for cost and manufacturability.
• Worked closely with the marketing team to produce marketing literature, press releases and sales presentations.
• Created all high-level design documents, functional flow charts and data lists for software development.

Hong Kong

• Managed the game design section.
• Responsible for designing a variety of different games for children’s educational learning products and PC; including various licensed products.
• Wrote and edited educational game content and recording scripts.
• Wrote user manuals, gift box packaging copy and prepared press releases for all products, including trade catalogue and CD-ROM catalogue copy.
• One of my products won the Gold Award for Outstanding Innovation and Technology Products at the 2001 Hong Kong Electronics Industries Association show.

Ma, Film Studies

Ba (Hons), Philosophy & English Literature