Alex Barton
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Alex Barton Email & Phone Number

Principal Producer at Spin Master at Spin Master
Location: Toronto, Ontario, Canada 8 work roles 2 schools
1 work email found @spinmaster.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Principal Producer at Spin Master
Location
Toronto, Ontario, Canada
Company size

Who is Alex Barton? Overview

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Quick answer

Alex Barton is listed as Principal Producer at Spin Master at Spin Master, a company with 1652 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at spinmaster.com and a matched LinkedIn profile for Alex Barton.

Alex Barton previously worked as Principal Producer, High-Tech Design at Spin Master and Director of Design, Robotics at Spin Master. Alex Barton holds Ma, Film Studies from University Of East Anglia.

Company email context

Email format at Spin Master

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*@spinmaster.com
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Profile bio

About Alex Barton

• Product Development / Project & Design Manager with over 20 years of toy and CE industry experience working in Hong Kong, China and Toronto.• Able to create complex products from initial concept through to final production prototypes.• Experienced in brand development and product marketing.• Creative toy and game inventor having developed numerous award-winning, million-piece items.• Highly experienced user interaction designer and scriptwriter for toy and consumer products.• Detailed knowledge of China manufacturing and vendor management.• Extensive knowledge of electronic systems and embedded software design for toys and consumer products.• Developed interfaces and personalities for consumer robotic products.Specialties:Toy and Product DevelopmentGame Flow and Interaction DesignConcepts & InnovationContent DesignBrand DevelopmentOperations

Listed skills include Interaction Design, Game Design, Product Development, Product Management, and 26 others.

Current workplace

Alex Barton's current company

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Spin Master
Spin Master
Principal Producer at Spin Master
toronto, ontario, canada
Website
Employees
1652
AeroLeads page
8 roles

Alex Barton work experience

A career timeline built from the work history available for this profile.

Principal Producer, High-Tech Design

Current

Toronto, Ontario, Canada

Jul 2020 - Present

Director Of Design, Robotics

Toronto

  • Head of design for the Robotics business unit including the popular Hatchimals, Zoomer, Luvabella and Tech Deck brands.
  • Work with external inventors and in-house engineers to streamline the development processes of complex robotic and interactive products.
  • Liaise with marketing to set product direction for the group.
  • Train, develop and mentor the design team.
Dec 2015 - Jul 2020

Vp Of Operations

Lilly Rucky Ltd.

Hong Kong

  • Run operations for HK based consumer electronics manufacturer
  • Oversee production and vendor management
  • Control inventories, production schedules and shipping to minimize sunk costs and product-to-market lead-times
  • QC and QA management and implementation
  • Oversee costing, schedules and parts sourcing
  • Client and customer liaison for shipping, sales and product support
Oct 2013 - Nov 2015

Product Development Consultant

Independent Contractor

Hong Kong

  • Independent product development consultant for toys and consumer electronics.
  • Product concepts and brand creation
  • Project management for development and manufacture
  • Game and play design
  • User interaction design
  • Software and electronic development
Jun 2012 - Nov 2015

Sr Manager: Interaction Design

  • Head of content and interaction design for toy and consumer robot products.
  • Part of the sales and marketing department, in the new product development team.
  • Created concepts and innovative applications of technology for future product lines.
  • Worked between the Hong Kong engineering and production management office and the San Francisco design and marketing office.
  • Managed development of embedded software with Hong Kong and China vendors.
  • Responsible for localisation management of product content for multiple languages.
Feb 2011 - May 2012

Co-Owner, Director Of R&D

Blue Monkey Toys Ltd

Hong Kong

  • Directed the design and development of all products from initial concepts through to tooling check stage.
  • Ensured that initial concepts were smoothly translated into final products, meeting demands for fun, function and cost.
  • Made executive-level decisions on product and brand direction.
  • Came up with new product concepts and looked after prototype development.
  • Liaised with clients on Blue Monkey’s design, development, project management and consultancy services for our worldwide client base.
  • Managed cash-flow and accounts and dealt with legal issues.
Apr 2008 - Jan 2011

R&D / Interaction Design Manager

Hong Kong

  • Created the personality and user experience for multi-million piece-selling robotic toys.
  • Came up with new product ideas and helped set product line and brand direction for the company.
  • Responsible for designing and developing the user experience of the products and responsible for all embedded software development.
  • Manage product development to ensure that products satisfy both the Sales and Marketing team’s demands for features and the engineering concerns for cost and manufacturability.
  • Worked closely with the marketing team to produce marketing literature, press releases and sales presentations.
  • Created all high-level design documents, functional flow charts and data lists for software development.
Feb 2004 - Mar 2008

Senior Game Designer

Hong Kong

  • Managed the game design section.
  • Responsible for designing a variety of different games for children’s educational learning products and PC; including various licensed products.
  • Wrote and edited educational game content and recording scripts.
  • Wrote user manuals, gift box packaging copy and prepared press releases for all products, including trade catalogue and CD-ROM catalogue copy.
  • One of my products won the Gold Award for Outstanding Innovation and Technology Products at the 2001 Hong Kong Electronics Industries Association show.
Jan 2000 - Jan 2004
Team & coworkers

Colleagues at Spin Master

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2 education records

Alex Barton education

FAQ

Frequently asked questions about Alex Barton

Quick answers generated from the profile data available on this page.

What company does Alex Barton work for?

Alex Barton works for Spin Master.

What is Alex Barton's role at Spin Master?

Alex Barton is listed as Principal Producer at Spin Master at Spin Master.

What is Alex Barton's email address?

AeroLeads has found 1 work email signal at @spinmaster.com for Alex Barton at Spin Master.

Where is Alex Barton based?

Alex Barton is based in Toronto, Ontario, Canada while working with Spin Master.

What companies has Alex Barton worked for?

Alex Barton has worked for Spin Master, Lilly Rucky Ltd., Independent Contractor, Bossa Nova Robotics, and Blue Monkey Toys Ltd.

Who are Alex Barton's colleagues at Spin Master?

Alex Barton's colleagues at Spin Master include Soňa T., Edite Veide, Simon Laurich, Kieran Bennett, and Mario Eduardo Cervantes Hernández.

How can I contact Alex Barton?

You can use AeroLeads to view verified contact signals for Alex Barton at Spin Master, including work email, phone, and LinkedIn data when available.

What schools did Alex Barton attend?

Alex Barton holds Ma, Film Studies from University Of East Anglia.

What skills is Alex Barton known for?

Alex Barton is listed with skills including Interaction Design, Game Design, Product Development, Product Management, Scriptwriter, Toys, Robotics, and Concept Development.

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