Allison Baumann Email & Phone Number

Columbus, Ohio, Us

Leading the strategic development, planning and execution of web personalization elevating Nationwide Financial’s ability to provide an omni channel experience for our intermediary audiences

Columbus, Ohio, Us

IMG digital engagement strategy and execution in alignment with IID growth strategy.

Columbus, Ohio, Us

Marketing ROI | Drive business results with effective marketing leveraging tools, digital and web with a focus on continuous improvement. Measurement | Develop metrics to determine the value of marketing programs to leverage when assessing the learning and successes of programs. Create KPIs for broader stakeholder measurement and dashboard development. Lead Management | Expand marketing integration of behavioral-based, 1:1 lead management capabilities across NFM by focusing on marketing and sales process scaling, identifying future state marketer skill-sets and an operating model to support.Marketing of the Future | Focus on developing and influencing content strategies and storytelling capabilities based on client needs and delivered efficiently through digital marketing technology.End-to-End Customer Experience | Collaborate with business partners to launch new products, programs, and content that solve customer needs within specific channels; Leverage research to enhance and re-invent our customer experience.. Innovation | Currently serving as the Portfolio Lead on the NAS Innovation Council. Achievements | Learned NAS MarTech systems and built the following marketing assets:- 25 Journeys- 75 Emails- 200+ Landing Pages, Forms, and Auto-response Emails- 300+ DMP Tags and Custom Redirect URLs- 30 Advertising CampaignsAdditionally, lead the build phase of the Nationwide Financial IMG Pilot where 10 audiences, 25 emails, 100 custom landing pages, 50 forms, 100+ custom redirect URLs and 4 complete customer journeys were built in 4 days.Systems | Salesforce, Marketing Cloud, Pardot, Salesforce DMP (Audience Studio), Rollworks, Google Ads, Google Analytics, Adroll, Wistia, Bynder, Tealium, Asana, Einstein Analytics. (Endorsements and recommendations received from my connections were not solicited and they did not receive any form of compensation)

Digital marketing consulting. Services include managing programmatic advertising, SEM, social media, CRM (salesforce, marketo), marketing automation, analytics and digital training. Specialized in maintaining and executing marketing strategy throughout merger/acquisition transitions.

Bloomington, Minnesota, Us

Bloomington, Minnesota, Us

Primarily focused on managing digital display advertising campaigns, social media marketing (paid and organic), search (paid and organic), website transitions, and reporting metrics for all of the aforementioned tasks. Developed organic social media profiles and content where the # of posts per month have increased 996%, post impressions per month have increased 258%, and total followers have increased 100%. Managed 60+ paid social media campaigns on Facebook and Linked In by developing highly sophisticated targeting profiles customized to specific Home Health and Hospice audiences. Orchestrated positive growth on organic search where domain authority has increased 12.8% and search visibility has increased 70%. Effectively optimized paid search campaigns so that monthly costs have decreased by -33% and # of conversions has increased by 225%.Tested digital display advertising on existing platforms and added 7+ new industry publications. Implemented Salesforce marketing automation into each campaign to measure conversions and effectively manage advertising costs.

Chicago, Illinois, Us

Educated Sales and Marketing teams across 9 markets on digital advertising analytics, including the newly introduced view-ability metrics, through ongoing training and reporting updates.Collaborated with creative designers, web programmers, sales executives, external vendors andconsolidated all markets marketing collateral to create National Advertising website.

Chicago, Illinois, Us

Managed display advertising inventory on LA Times, Chicago Tribune, Baltimore Sun, Sun Sentinel, Orlando Sentinel, San Diego Union Tribune, Hartford Courant, Morning Call, and Daily Press digital properties.Provided guidance to all market teams to aid in revenue optimization related to display and othernon-traditional advertising products through knowledge of multiple reporting sources, reportingtools, systems, best practices, and organizational structures.Developed regular and ad hoc reporting, insights and analysis for the Tribune Digital team,specifically related to display revenue yield and inventory management.Created in depth review of rate card analysis (impression based and share of voice products),discount reviews, and promotion impression usage for executive management.

Chicago, Illinois, Us

Digital Yield Management for the Chicago Tribune, Redeye, Metromix, TribLocal, ChicagoNow, Chicago Shopping, and all respective Affiliate Partnerships.Oversaw digital advertising inventory yield management across all brands, sites, campaigns andexternal relationships for the Chicago market by:o Analyzing revenue, sell through rates, eCPMs, profitability, traffic, demand based pricing,YieldX reporting, targeted opportunities, audience segmentation and emerging trends.o Identifying best practices for creating, optimizing and evaluating integrated onlinemarketing campaigns including a forward looking inventory analysis.o Working closely with Editorial, Ad Operations, Technology and Finance to managetransitions to new platforms, inventory streams, processes, systems, as it pertains to directdigital display inventory.Implemented digital rate structure, external partnership agreements, and evaluating alternativedigital advertising opportunities.

Chicago, Illinois, Us

Key areas of focus: Digital Product Strategy, Process Implementation, and Campaign Management.Guided Sales department in campaign and content strategy, including requirements for success and optimal use of available inventory (internally and externally) to simultaneously achieve client and corporate goals.Established the following:o Partner Discount Program to maintain a high eCPM on the most coveted digital placements;program accrued over $90k in the first 2 quarters.o Lower priority inventory alternatives for internal campaigns; saved over 80 millionimpressions for paid campaigns in the first quarter of implementation, $450K value.Partnerships with external vendors to provide inventory alternatives and monetize unuseddigital inventory.

Chicago, Illinois, Us

Created the Sales Planner role for the Chicago Sales Force with the assistance of management toprovide timely, consistent and accountable digital planning on each sales team. Started with 5Planners and grew to 15 in less than 1 year.Determined training needs, organized and lead all trainings for the Sales Planner Group.Worked with internal departments to create a process to search for available digital inventory andassisted reps on RFP and IO completion to ensure all interactive campaigns are relevant and metclient expectations.

Chicago, Illinois, Us

Supported 10 sales reps and 5 managers’ efforts to meet sales objectives by assisting with proposals, partnerships, billing, creative recommendations, revenue reporting, and marketing.Played an integral role in the planning & execution of transitioning over 1500 accounts into newlycreated sales divisions.Managed 3 annual Redeye/MMX Partnership Promotions that accrued over $100K in 2009, whichwas also the brand’s first digital inventory bundling promotion.

Chicago, Illinois, Us

Chicago, Illinois, Us

New York, New York, Us

Completed sales of season ticket plans, as well as group events, suite rentals, catering, and signage sponsorships throughout the season. Participated in all aspects of game day operations. Represented the organization in various community events and on field promotions.

Bachelor Of Science, Marketing

Certificate, Organizational Leadership