Single-threaded owner of $30M product with 1M active users (25k paid schools, 40% of students nationwide). Led 4 engineers and 1 designer in building new logged-out homepage, informed by user research and surveys, to improve district and school administrator perception; ran A/B test proving teacher sign-ups were not negatively impacted; and increased traffic to state standards pages by +700%. Wrote engineering requirements to improve Packs ordering experience, supporting +146% growth in Packs sales (29k units, and 10% increase in overall revenue), and first-ever 100% on-time delivery in Q2 (11k packs). Introduced personalization (IP address detection) to state science standards pages, reducing friction. Led engineering, design, marketing, and customer teams through deprecation of free product (MysteryDoug.com), driving 32k new sign-ups to our freemium product Mystery Science.

Owned and drove complex requirements across design and tech teams to create and maintain 20+ training courses and 300+ training assets serving 75K Operations managers (corporate and site-based). Partnered with global stakeholders to conduct user research and localize products for audiences in N. America, S. America, Europe, India, and Japan. Designed new learning product management framework (Assessment, Decision Tree, Needs Analysis/Business Requirements, RACI, User Acceptance Testing, Quality Assurance), improving customer satisfaction. Partnered with design and software teams to build novel features for internal tool training, audience 1K users. Wrote launch announcements to worldwide audience of 75K.

Led team to create and launch modularized Statistical Thinking at Amazon online course for 50K Amazon leaders worldwide, achieving 4.4/5.0 evaluation score. Led team to create and launch Benchmark Rate Planning online course for 25K global Operations leaders, enabling $1.4B cost reduction. Launched Amazon Product & Process Design online course to 800 leaders, achieving 81% completion and 4.2/5.0 evaluation score.

Managed leadership development programs for Global Retail executives and MBA Rotational Program hires. Led mentoring program for 250 MBAs, leveraging feedback to drive record participation and match strength. As Qualtrics SME, introduced 360 feedback model, behavioral scale, personalization, and standardization, while doubling response rates YoY. Delivered process improvements that reduced process flows by 50%. Coached leaders on instructional facilitation. Ensured a positive experience and lasting impression for all program participants.

Managed global visits and interview loops, influencing 200+ cross-functional Amazon leaders across 40 cutting-edge applied research teams (machine learning, computer vision, natural language processing/natural language understanding, speech). Led Applied Research Tech Talk Series with visiting world-renowned academic and industry leaders for Amazon applied research community.

Maximized performance of $75M annual Men's Collections business through promotional planning and execution, pricing strategy, inventory management, financial projection, and vendor partnership. Led advertising for company re-launch of Young Men’s category. Managed two summer interns.

Analyzed sales data of a $14M annual key item and proposed reinvestment of $7M into a more productive category.

Designed and facilitated sessions on Adobe InDesign, Photoshop, and Illustrator; Microsoft Excel, PowerPoint, and Word; maintaining 5.0/5.0 average effectiveness score.