Software platform that delivers AI insights and streamlined workflows for media and creative strategists. Create what works with Purposely.ai.

Two ways to look at it: 1) Failed to build a software business focused on licensing user-generated content (UGC) for brands.2) Succeeded in building a services business to 6 figures of revenue, and began to productize services, leading to Purposely.ai (software).

• Served as Interviewer and Producer for the Babson Built Podcast• Worked on building Rostock• Accepted into the Summer Venture Program, culminating in a pitch to a live audience of 400• While freelancing as a digital strategist: -- Grew @ProclamationGoods Instagram account more than 3,000% beginning with 76 followers. -- Compiled and delivered paid media strategy recommendation for Open Government Partnership, in conjunction with Iced Coffee, Please.• Before business school, traveled in Southeast Asia, and journeyed around the American West in a van. Learned that finding myself was a farce.

• Led and oversaw paid media strategy and planning for clients across Weber Shandwick’s Western region. Managed full lifecycle of campaigns across multiple channels, goals and client stakeholders. • Built a team of 10 paid media specialists across our four Western region offices and led bi-weekly team calls.• Planned and executed war-room to help Dolby announce partnership with Apple during annual Keynote event. Launched and managed campaigns that drove 5X increase in time spent on site.• Presented paid media trends and our capabilities to medical device client, ResMed, which led to winning new contract for paid media campaign that I led and managed, successfully driving 35% increase over benchmark in KPI.

• Trained and supervised junior employees to independently build, launch, manage, analyze and report on paid digital media campaigns across channels.• Collaborated with Dolby Brand Communities team to promote short film released at Tribeca Film Festival. Led campaign strategy and execution, surpassed our goal of 500,000 film views in first week and more than doubled goal by end of campaign.• Grew volume of Paid Media campaign spend by 123% from the first half of 2016 to the second for VMware’s content marketing and thought leadership hub (VMware Radius).

• Developed strategy for and executed cross-channel digital media campaigns for the US Olympic Committee. Collaborated with internal cross-functional team of 8 and presented weekly to client team of 5-8 stakeholders. Oversaw paid campaigns on Facebook, Twitter, Display and Video throughout the 2015 Women’s World Cup championship victory.• Planned and led the digital media launch campaign for UCSF’s new Benioff Children’s Hospital to increase the overall engagement rate by 478% and decrease the overall cost-per-engagement by 79% throughout the course of the campaign. • Managed a $1.4 million Paid Media budget for a national healthcare coalition during a six-week campaign that included an RFP process spanning 15 final partners and culminated in Congressional passage of a bill (H.R. 2) that accomplished the client’s primary two-year objective.• Provided ongoing consultation on Paid Media strategy and best practices for Google Fiber and Google for Entrepreneurs.• Built and managed YouTube ad campaigns for Freedom to Marry (nonprofit); optimized distribution to key zip codes in Alabama, contributing to Supreme Court’s historic legalization of same-sex marriage in June, 2015.

• Managed internship program for Paid Media team by evaluating candidates, interviewing, hiring, and managing the interns.• Worked with the Analytics team to develop the framework for the Paid Media team’s approach to Attribution modeling.

• Independently managed a grassroots fundraising campaign for Congressman Sarbanes to reach 1,000 grassroots donations on deadline. Initiatives included executing end-to-end online ad campaigns on Google and Facebook, overseeing the development of GrassrootsDonor.com, and engaging in status calls with the Congressman and his staff.• Developed strategy and served as ongoing digital consultant for a national political party in the Bahamas, culminating in an election victory.• Advised domestic and international clients on digital strategy rooted in campaign goals, from social media best practices to constituency engagement tactics.