Promomash helps CPG brands run their business better with CPGenius™ - the Trade Everything Management platform. This includes all revenue-generating activities for CPG companies, especially those with brands in brick-and-mortar retail - trade promotions, in-store demos/sampling, deductions and settlement management, and more.Responsible for all marketing strategy and activities from overall brand strategy (including a rebrand completed in late 2023) to demand generation, in-house content creation, and sales development.

Worked closely with the founders to develop and execute a short and long-term marketing strategy throughout a period of aggressive product development and expansion.

Led all marketing efforts for Torqata, a data & analytics startup incubated and seeded by American Tire Distributors (ATD). Built a foundation and framework for a strong Marketing function to elevate Torqata's brand as a data authority in the industry, attract new users to the platform and delight/engage current users.

Built out and operationalized a B2B marketing framework in support of a new technology product launch (now known as Wiley Beyond). Worked closely with Sales, Client Management, Marketing and Client Success teams in their efforts to build the new Wiley Beyond business while supporting and maintaining existing university and corporate partnerships. Areas of focus:- Marketing Operations (data, workflows, campaign execution)- CRM and Marketing Automation optimization and effectiveness (Hubspot/Salesforce)- Sales and Client Management enablement and productivity- Data infrastructure and maintenance strategy (partnerships and promotions)- B2B Sales/Marketing tech stack optimization/administration- B2B sales/marketing reporting, analysis and insights

ERP Maestro (acquired in March 2021 by SailPoint) is a SaaS that automates access controls - reducing the risk of internal data breaches, inaccurate financial reporting, and fraud. Joined during early-stage startup phase as the first marketing hire, establishing the marketing department and demand gen machine from the ground up. Built a small but mighty team and played a key role in partnership with Sales to drive 390% revenue growth over a three-year period, landing the company on the 2018 INC 5000 list of America's fastest-growing companies at #552.Working closely with and through my team we:- Drove demand generation and fueled pipeline employing outbound (sales development, ABM and email marketing) and inbound (content marketing, nurturing, SEO, advertising) strategies.- Built brand awareness and thought leadership within the SAP and analyst community via relevant conferences, meetings, and user group partnerships.- Collaborated closely with strategic partners including IBM and KPMG on co-marketing programs to build mutual business.

GoDataFeed is a powerful SaaS platform trusted by thousands of ecommerce merchants and agencies. In this role I developed and executed strategies to build brand awareness, engagement, and credibility while keeping up with the ever-changing ecommerce industry.- Content strategy, creation and distribution- Email marketing- Social media management- Establishment of marketing best practices, platforms and tools - Website content management and development- Online advertising

Developed and executed internal communication plans and strategies focused on sales and marketing teams to ensure uptake of Field Sales/Marketing Readiness curriculum, programs and events in the LATAM region.

Led all marketing efforts for the Citrix Education (training and certification) business unit. Collaborated with product, marketing, channel, and sales teams across the company to evangelize the value and drive growth of Education programs. Directed a team of specialists focused on go-to-market execution through inbound website/online marketing, outbound demand generation (email campaigns), channel/sales aids and social media. Built branding/awareness through focused PR, events, advertising, and various special programs.- Contributed toward over-achievement of KPIs for two straight years- Established social media program for Citrix Education- Drove development/roadmap of web presence/platform and homegrown CRM system- Collaborated/led across other Citrix Services (consulting, tech support) to present an integrated, customer-focused experience at annual customer/partner events

Managed marketing programs and activities for Citrix Education training and certification products and services, including:- Ownership of website content and functionality development- Public relations strategy and executive thought leadership engagement working directly with executives- Messaging and content strategy- Market research studies to link the value of training and certification investments to customer satisfaction

Developed and executed marketing communication plans supporting multiple product lines in the digital and film-based medical imaging business (now Carestream Health). Expanded focus from Latin America to cover US-based and global launches and events.