Hi there! I am a sports media and business executive with track record of commercial success grounded in a thoughtful, analytical, creative and strategic approach. I’m currently working independently as a consultant, advisor and investor, helping firms of all sizes find opportunity within the sports and general entertainment industries. I provide services to clients which help them navigate the ever-dynamic landscape of sports and dislocation of the many trends underlying our industry in order to deliver value accretive strategies for revenue and fan/consumer growth. Most recently, I was the Director of US Commercial Sports Partnerships with IMG Arena, the sports betting, data and technology division of Endeavor. As the firm’s first senior commercial hire in the US, I drove partnerships with leagues, teams, federations, organizing bodies and conferences while also devising the overall US-market based strategic investment plan for long term growth. Prior to this, I spent over 12 years at the National Football League where I began my career in the League’s management training program. I enjoyed a progressive career at the NFL where I focused predominately on international development while leading media rights strategy and business development efforts across global markets. I sourced, negotiated, closed and managed dozens of multi-million-dollar agreements spanning licensed media rights, data rights, sponsorships, joint-ventures and strategic partnerships aimed at driving economic value and fan growth.Strategically minded with time spent at large, matrixed, global organizations as well as start-up ventures, I have a deep knowledge of industry trends and their implications within the sports, media, gaming and entertainment industries. I’ve gained significant experience engaging C-suite executives internally and externally in growing businesses and creating new opportunities. With strong analytical and data driven problem-solving skills, I can think creatively and entrepreneurially while bringing structure to complex concepts. My career to date has enabled me to gain experience working across all media platforms in markets across the world including the US, Canada, Mexico, Brazil, the UK, Germany, Australia, Japan and China.