Ally Jordan Email & Phone Number

• Enhanced site SEO through weekly GA4 reporting and page tag optimizations • Crafted content for social platforms; engaging consistently to grow national reach• Posted daily on social platforms; achieving a monthly follower growth of ~2%• Collaborated cross-functionally to launch monthly integrated awareness campaigns • Developed a comprehensive marketing calendar outlining strategic digital initiatives, including content planning, social and email schedules, and SEO optimizations

• Managed the society’s app of 30k+ users; achieving an annual retention rate >90%• Built API for conference programs, coordinated push notification distribution, andcollaborated with advertising team on sponsorship deliverables • Oversaw the society’s website; implementing 3,600+ edits annually• Updated daily to curate content, optimize landing pages, and refine layouts for mobile responsiveness• Conducted monthly analysis of CMS and Google Analytics reports to enhance SEO/SEM • Tracked KPIs; achieving year-over-year traffic increase through data-driven enhancements• Provided monthly site and app growth reports for executive review• Collaborated cross-functionally on omnichannel marketing strategies targeted on membership retention and growth

• Oversaw Publix Campaign; SOGA’s largest campaign with an annual revenue of $900k+ • Liaised the Law Enforcement Torch Run (LETR) committee with 10+ annual events• Handled budget allocation, logistics, and multi-channel marketing efforts • Fostered PR relationships; issuing 12 statewide press releases annually• Managed social media platforms and monthly e-newsletters (distribution of 30k+) • Monitored site CMS; updating daily to drive traffic by leveraging site path reports• Reduced bounce rate from 61% to 32%• Ensured brand consistency through quarterly touchpoint meetings with SO International

Atlanta, Ga

• Managed two six-figure annual fundraising events from inception to execution• Prospected individual & corporate donors; increasing sponsorship revenue from prior years• Increased number of participants, volunteers, and auction revenue• Collaborated to strategically prioritize campaign efforts and develop marketing plans aimed at maximizing ROI through paid media and Google Ads• Effectively communicated with supporters via email, phone calls, letters, and media• Created engaging social media content to increase LinkedIn and Instagram following by 10%

• Supported program coordinators on fundraising events throughout the city of Atlanta • Served as the Children’s liaison among community volunteers and corporate affiliates• Created marketing materials unique to specific event needs• Executed major events within the foundation that raise $5,000-$450,000

Atlanta, Ga

• Built social media content across 4 platforms to boost SEO performance regionally across the United States: Facebook, LinkedIn, Twitter, and Instagram• Audited online listings for 21 USA locations across multiple listing sites for consistency and accuracy to boost SEO performance on local and national (brand) level• Oversaw email direct marketing (EDMS); prepared holiday closure announcements for clients and employees and assisted with promotional messages to drive sales

• Carried out qualitative & quantitative studies• Created questionnaires and surveys• Conducted research and interviews

Education record

Education record