Ashraf El-Gharby Email and Phone Number
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Bi-lingual, creative, strategic, data-driven, Six Sigma Black Belt-certified insights and training executive with solid record of designing & deploying quality programs yielding proven results across hundreds of manufacturing locations worldwide and at a corporate level. Strong analytical and problem solving skills.Effective change agent & strategic business partner with extensive expertise in designing consumer research studies to assess product quality Vs. competition, quantify cost-of-quality, and measure consumer satisfaction. Managed design and implementation of dynamic dashboards to communicate insights to executives across different business functions leading to incremental improvement in quality performance . Proven ability to build successful departments: budget, team (recruiting, hiring, training, coaching, mentoring, growing professionally and in rare cases terminating) and manage CRM with passion. Consistent year-over-year productivity savings in multi-million dollar budgets I managed while increasing services. Certified ISO 17025 internal auditor.Dean of PepsiCo Quality & Food Safety college: More than 1200 employees trained, 68K hours of in-person & virtual technical training. Accomplished presenter and public speaker with excellent oral and written communication skills.Let's connect : ashraf.elgharby1@gmail.com; cell phone #: 214-773-8537
Halal Cuts
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Founder And Ceo Halal CutsHalal Cuts Nov 2019 - Present -
Vice President Of QualityPepsico May 2015 - Dec 2019Purchase, New York, Us* Led the integration of global capability and training efforts across beverage, snacks, dairy and foods quality divisions into one function resulting in 20% increased efficiency and 10% reduction in labor cost. Identified training and capability building needs, prioritized, identified funding mechanisms, built the needed capabilities and devised deployment strategies.* Directed the design, pilot and implementation of a new ways of working program, dubbed “Capability Stage Gate”. A 15-member, global cross-functional team. 1st year results: 15% improvement in new product success and 35% increase in testing lab efficiency.* Worked with local universities (UNT, UTA & SMU) to form strategic partnerships that enhance analytical and presentation skills of insights team through tailored masters degree program.* Managed a team that created video content, e-learning solutions ..etc to document and share the knowledge base, build apprenticeship programs to ensure continuity of in-house knowledge. -
Corporate Quality Sr. Director (Change Management, People Management, Insights, Budgeting)Pepsico Feb 2012 - Nov 2015Purchase, New York, Us* Accountable for Quality Assurance across all NA beverage manufacturers.* Represented quality assurance function in all major sports events e.g Super Bowl to ensure all our products meet the best quality standards we offer.* Led a cross-functional global metrics team (R&D, Marketing, Insights, sales, operations and QA) focusing on cost-of-quality and trade freshness that later became PepsiCo’s consumer insights metric for quality.* Recruited, trained, coached, mentored and led NA QA team: 15 advance-degreed, team of scientists.* Increased year-over-year lab productivity (multi-million dollar budget) by 10% while adding new programs to lab portfolio.* Led the team developing, modeling marketplace & customer insights using dynamic dashboards (Tableau). Integrated multiple disparate data sources into multi-dimensional KPIs & insights leading to yearly quality improvement and reduction in consumer complaint. * Led the development of the first ever, global in-plant Sensory program (650+ plant scope). Year-over-year increase in consumer satisfaction due to more consistent product quality.* Co-led initiative to address some e-commerce quality issues facing industry. -
Sensory And Marketplace Insights Sr. Manager (Insights, Market Research, Analytics, Spec Dev.)Pepsico Jul 2007 - Feb 2012Purchase, New York, Us* Corporate point of contact for Sensory-related quality issues.• Led the change in reporting and spec development for fountain trade program. Designed a 3rd party auditor scorecard to more effectively monitor auditor performance. * Co-led efforts to harmonize sensory methodologies across PepsiCo divisions.* Business lead for vision, planning and pilot implementation of first ever data warehouse connecting consumer feedback with trade quality data and future connecting of additional disparate data sources to allow for much granular insights.* Managed cost of quality research and competitive intelligence programs. Refined methodology and piloted before implementation.* Maintained Sensory function management while recruiting, hiring and on onboarding backfill.* Maintained and enhanced dynamic dashboard tools. -
Sensory & Data Science Sr Manager (Analytics, Insights, Dynamic Dashboards, Relationship Management)Pepsico Mar 2005 - Jun 2007Purchase, New York, Us* Expanded in-Plant Sensory testing program to all carbonated soft drink producers (150 facilities), * Expanded in-plant Sensory program into Quaker foods and Gatorade NA- train the trainer format - (startup through on-going maintenance) .* Corporate QA point of contact with bottlers, senior leadership on any Sensory-related topics* Design and management of cost of quality research* Own and oversee competitive intelligence initiatives* Design of dynamic dashboards to present the massive amounts of data to key stakeholders* Manage training panelists and qualification of new beverages produced in North America.* Assist bottlers with troubleshooting production-related issues affecting Sensory attributes of products and act as SME on all Sensory-related issues -
Sensory Evaluation Manager (Sensory, Consumer Research, Data Mining)Pepsico Apr 1999 - Feb 2005Purchase, New York, Us* Designed trade age program.* Expanded in-plant Sensory program to all company-owned facilities and a handful of franchises.* Fountain trade program expansion and competitive data program initiated. -
Senior Research Scientist (R&D Research, Sensory Evaluation, Qa Sensory Program Development)Pepsico Apr 1996 - Mar 1999Purchase, New York, Us* Established Sensory QA function, designed facilities, oversaw construction of building, * Developed training program and trained resources.* Hired and onboarded panel leader and oversaw the function.* Initiated Fountain trade quality program, created training materials and oversaw the program.* Designed and implemented in-plant sensory program (business case through actual development and pilot in 20 facilities).
Ashraf El-Gharby Skills
Ashraf El-Gharby Education Details
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Cornell UniversitySensory Evaluation & Marketing -
Alexandria UniversityFood Science & Computer Science
Frequently Asked Questions about Ashraf El-Gharby
What company does Ashraf El-Gharby work for?
Ashraf El-Gharby works for Halal Cuts
What is Ashraf El-Gharby's role at the current company?
Ashraf El-Gharby's current role is VP / Sr. Director of Quality | LSS Black Belt | Insights│Sensory│QA/QC │Talent Management | Cost-of-Quality | Change Management│Training | Executive.
What is Ashraf El-Gharby's email address?
Ashraf El-Gharby's email address is as****@****ico.com
What is Ashraf El-Gharby's direct phone number?
Ashraf El-Gharby's direct phone number is +121477*****
What schools did Ashraf El-Gharby attend?
Ashraf El-Gharby attended Cornell University, Alexandria University.
What are some of Ashraf El-Gharby's interests?
Ashraf El-Gharby has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Ashraf El-Gharby known for?
Ashraf El-Gharby has skills like Customer Insight, Strategy, Cross Functional Team Leadership, Fmcg, Consumer Behaviour, Consumer Products, Segmentation, Strategic Planning, Leadership, Consumer Insight, Market Research, Sensory Evaluation.
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