Ashraf El-Gharby Email & Phone Number

Purchase, New York, Us

* Led the integration of global capability and training efforts across beverage, snacks, dairy and foods quality divisions into one function resulting in 20% increased efficiency and 10% reduction in labor cost. Identified training and capability building needs, prioritized, identified funding mechanisms, built the needed capabilities and devised deployment strategies.* Directed the design, pilot and implementation of a new ways of working program, dubbed “Capability Stage Gate”. A 15-member, global cross-functional team. 1st year results: 15% improvement in new product success and 35% increase in testing lab efficiency.* Worked with local universities (UNT, UTA & SMU) to form strategic partnerships that enhance analytical and presentation skills of insights team through tailored masters degree program.* Managed a team that created video content, e-learning solutions ..etc to document and share the knowledge base, build apprenticeship programs to ensure continuity of in-house knowledge.

Purchase, New York, Us

* Accountable for Quality Assurance across all NA beverage manufacturers.* Represented quality assurance function in all major sports events e.g Super Bowl to ensure all our products meet the best quality standards we offer.* Led a cross-functional global metrics team (R&D, Marketing, Insights, sales, operations and QA) focusing on cost-of-quality and trade freshness that later became PepsiCo’s consumer insights metric for quality.* Recruited, trained, coached, mentored and led NA QA team: 15 advance-degreed, team of scientists.* Increased year-over-year lab productivity (multi-million dollar budget) by 10% while adding new programs to lab portfolio.* Led the team developing, modeling marketplace & customer insights using dynamic dashboards (Tableau). Integrated multiple disparate data sources into multi-dimensional KPIs & insights leading to yearly quality improvement and reduction in consumer complaint. * Led the development of the first ever, global in-plant Sensory program (650+ plant scope). Year-over-year increase in consumer satisfaction due to more consistent product quality.* Co-led initiative to address some e-commerce quality issues facing industry.

Purchase, New York, Us

* Corporate point of contact for Sensory-related quality issues.• Led the change in reporting and spec development for fountain trade program. Designed a 3rd party auditor scorecard to more effectively monitor auditor performance. * Co-led efforts to harmonize sensory methodologies across PepsiCo divisions.* Business lead for vision, planning and pilot implementation of first ever data warehouse connecting consumer feedback with trade quality data and future connecting of additional disparate data sources to allow for much granular insights.* Managed cost of quality research and competitive intelligence programs. Refined methodology and piloted before implementation.* Maintained Sensory function management while recruiting, hiring and on onboarding backfill.* Maintained and enhanced dynamic dashboard tools.

Purchase, New York, Us

* Expanded in-Plant Sensory testing program to all carbonated soft drink producers (150 facilities), * Expanded in-plant Sensory program into Quaker foods and Gatorade NA- train the trainer format - (startup through on-going maintenance) .* Corporate QA point of contact with bottlers, senior leadership on any Sensory-related topics* Design and management of cost of quality research* Own and oversee competitive intelligence initiatives* Design of dynamic dashboards to present the massive amounts of data to key stakeholders* Manage training panelists and qualification of new beverages produced in North America.* Assist bottlers with troubleshooting production-related issues affecting Sensory attributes of products and act as SME on all Sensory-related issues

Purchase, New York, Us

* Designed trade age program.* Expanded in-plant Sensory program to all company-owned facilities and a handful of franchises.* Fountain trade program expansion and competitive data program initiated.

Purchase, New York, Us

* Established Sensory QA function, designed facilities, oversaw construction of building, * Developed training program and trained resources.* Hired and onboarded panel leader and oversaw the function.* Initiated Fountain trade quality program, created training materials and oversaw the program.* Designed and implemented in-plant sensory program (business case through actual development and pilot in 20 facilities).

M.Sc., Sensory Evaluation & Marketing

M.Sc., Food Science & Computer Science