Business Development Manager
Current• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white-papers, eBooks, reports, webinars, infographics, etc.).• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to- action, landing pages, and lead generation content (including offers).• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.