Ashley Elsey Email & Phone Number

Founded Minerva Consulting, providing marketing and communications solutions, including internal and external communications, brand development, web presence, project management, strategic planning, and event planning. Generated all new business to support firm’s growth, including client targeting, as well as relationship development and management with clients ranging from Fortune 10 companies to medium size to start up businesses. Notable projects included: One of the largest event planning companies in the country: Developed and executed the internal communications strategy around an ERP solution to nearly 4,000 employees.  Telecommunications provider and Fortune 10 company: Worked with the national marketing department in the alternate sales channel to implement a strategy to partner FiOS TV with the home theater industry. Managed the company’s presence at the International CEDIA EXPO Trade Show, which featured an attendance of over 28,000.  National nonprofit: Created a national fundraising and online marketing program to improve and garner additional private investors, included online blog and community network.  A commercial real estate company: Developed communications for a multi-million dollar capital campaign, including presentation and solicitation to various hedge funds and other financial institutions. Also served as the company’s Director of Marketing, managing all communications activities including web site development, corporate messaging, branding and market research. A multimedia publishing company: Managed the company’s national environmental strategy, directing the recycling programs and community involvement, as well as developing a national environmental presence.

Dallas, Tx

Responsible for the overarching marketing and communications strategy for the George W. Bush Presidential Center, including the George W. Bush Presidential Library and the George W. Bush Institute, as well as the activities supporting the building and construction of the Bush Center.• Established the marketing and communications function for the Bush Center. • Crafted the Bush Center’s brand identity through strategic positioning in the marketplace and integrated marketing and communications activities for the presidential library and the Bush Institute.• Directed all facets of communications including media relations, online presence, web development, printed collateral, social media and digital marketing.• Managed and executed marketing and communications strategies to launch the Bush Institute’s 6 areas of engagement including education reform, global health, human freedom, economic growth, a women’s initiative and focus on military support organizations. • Delivered communications to over 350,000 online and direct mail supporters and to a social media audience of nearly 2M.• Led marketing and communications campaigns that garnered over 2B media impressions worldwide. • Developed marketing and communications to maximize internationally covered events, with tens of thousands in attendance, featuring national and world leaders, such President George W. Bush, Mrs. Laura Bush, Dr. Condoleezza Rice, His Holiness the Dalai Lama, President Hamid Karzai, Nobel Laureates and leading scholars.• Launched new online presence for the Bush Center, merging all web properties.• Established social media strategy and communications vehicles including Facebook, Twitter, You Tube and Flickr.

Developed national cause-related marketing initiatives to enhance Verizon’s brand and reputation. Created Verizon Reads, a 501©3 public charity in 1999 which grew into a multi-million dollar charity.  Served as Assistant Secretary responsible for initial incorporation, Board of Directors selection and placement, business procedures and policy development, management of legal issues and tax filings, as well as fundraising, grant distribution and internal and external communications. Implemented the Verizon Check Into Literacy program to over 42 million residential customers nationwide, including the integration of GTE and Bell Atlantic’s 5 billing systems across the national footprint. Created and managed Verizon’s signature literacy online program, the Verizon Literacy Network involving 10 national organizations across the country and three-phased approach including America’s Literacy Directory and the Verizon Literacy University. Administered Verizon Foundation’s $7MM Literacy Contributions, setting national contributions policy and developing strategic partnerships with national literacy organizations. Executed the internal sales strategy to garner approval for all public affairs marketing initiatives.  Partnered and managed relationships with countless national non-profits and government agencies including the National Institute for Literacy, the National Center for Family Literacy, the US Department of Education and the US Department of Labor.

Supported the development and implementation of external community programs Developed and managed the award-winning, nationally recognized GTE Check Into Literacy program to over 21 million customers. Program was awarded the Presidential Ron Brown Award for Corporate Leadership and the Public Relations Society of America's Silver Anvil Award. Managed the $16MM regional disbursement of GTE Foundation contributions.

Bachelor Of Arts, Business & Political Science

Activities and Societies: Full Athletic Scholarship - Women's Basketball Southwest Conference Commissioner's Honor Roll Rice University.

Education record