Drove the creation of audience-centric integrated marketing program strategies and plans with cross-functional teams to drive new users and customer expansion.Coordinated program planning, execution, performance tracking, and optimization work across key marketing and sales functions for multiple programs simultaneously.Drove completion of campaign program results autonomously with owners and regularly communicate campaign program status to Marketing teams.Collaborated with internal partners to define and monitor marketing program performance and success, and recommend improvements to improve program value and efficiency.Collaborated with Marketing Operations and Analytics teams to ensure all tracking requirements are in place to enable performance reporting.Partnered with regional Marketing teams (EMEA, APJ, AMER) to determine degree of global campaign alignment and opportunities to maximize assets and materials globally.Recommended and implemented improvements to the quarterly planning and execution process.Maintained global campaign, launch, and key event calendar in order to align cross-functional program planning and execution.

Managed and tracked a budget of $2.5 million—Partnered with consultants and clients to manage financial processes, develop proposals and estimates. Responsible for client budget reconciliations, tracking and logging cost of goods sold, and partnering with accounting on revenue recognition and improving the financial process. Delivered projects at below projected costs increasing company profit well beyond projected annual recognized revenue rate. Partnered with consultants to offer strategic expertise to influence business outcomes. Successfully pitched to new clients on campaign pieces or formats, including expanding opportunities with existing clients. Translated all conversations/meetings into concise, actionable notes, providing client-ready as well as internal versions as needed. Ensured overall profitability of client engagements by managing scope and expectations as outlined in the statement of work.Held weekly check ins with cross-functional members to review all work in progress, map out next steps, address any potential risks, and deliver progress reports.Reviewed all work before sending out for client review and conducted a final proof before sending to print and/or posting online.

Defined scope for all marketing projects by collaborating with key stakeholders and facilitating communication with external teams and vendors. Managed simultaneous project schedules and executed against deliverables with multiple dependencies in the quarterly editorial calendar.Optimized production processes by overseeing marketing department project management system.Managed a global marketing budget of $2 million and arrived within 2% of allocated budget at FY14.Assembled marketing budget including forecasting future spends, tracking monthly actuals and accruals, credit card reconciliation, PR/PO creation, invoice approval, and coding. Developed a standardized external request process, including launching and enforcing a new creative brief, to streamline review and approval workflow. Produced weekly and monthly marketing performance dashboards.Consistently executed the on-time delivery of all projects supporting the marketing organization including digital marketing assets, product launches, campaigns, webinars, events, and website production.Sourced and implemented cloud-based project management software, leveraging change management best practices to train all employees.Tracked vendor deliverable calendars and contract renewals.Created and managed day-to-day project plans and schedules, as well as the content library.

Maintained a clean and accurate database of new app in development videos. Sourced and implemented software to improve productivity and deliver consistency

Provided client relations, marketing support, and website maintenance for all Network of Care products, supporting 330 clients in 23 states.Developed and executed all mass email marketing campaigns targeting clients and prospects.Delivered performance reports to analyze campaign results. Gathered data and assisted in preparation of RFP’s for potential clients.Scheduled and managed all tradeshow/workshops presentations, including event budget.Constant maintenance of Salesforce accounts and contacts.Demoed all existing products to clients and trained clients to use website applications.

Executed special projects/reports as requested from CEO. Handled administrative functions for the President and CEO; phone coverage, coordinated conference calls/webcasts, email correspondence, arranged meetings, managed schedules/appointments, arranged travel, expense reports, billing, faxing, filing, office maintenance and office supply inventory.

Assisted CEO with sales, marketing and promotions for new artists.Maintained client database and researched potential clients. A&R, package design, and general administrative work.