Your Weightlifting AteLife, health, wellness, fitness, hair, and beauty* Garnered a solid following at 150,000+ and counting* Grand total of 5 million likes across the Tiktok platform* 1.8 million total likes, and a total of 109 million views in 2024* Focuses on health and wellness as a sustainable lifestyle, beauty, grooming, and wisdom on a general public scaleClients:* Garnier Philippines (Unilever)* Reebok Philippines* Dove Philippines (Unilever)* Belo Nutraceuticals* Maybelline Philippines* Shopee Philippines* Cream Silk Philippines (Unilever)* GlucoPro (UNILAB)* UL Skin Sciences, Inc. (UNILAB)

www.manilaathletica.com

* Managed top corporate accounts to support its 360 marketing communications, corporate communications and public relations with a holistic planning, development of communications, media planning, and independently performing much of the day-to-day work with assistance from both more junior and more senior colleagues* Developed crucial communication and PR plans to enhance corporate sales and brand equity through solid media campaigns directed at the primary target audience* Contributed to agency growth and performance as project, team, group and agency leader by bringing in new business from close connections in various industriesAccounts handled: Philippine Airlines, Torre Lorenzo Development Corporation, San Miguel Corporation - Corporate Affairs, San Miguel Food & Beverage - Corporate Affairs, and Republic Cement, a CRH-Aboitiz Joint Venture

* Executes marketing and PR projects establishing Makati Shangri-La, Manila's brand identity as the "grandeur and elegance in the heart of the city"* Co-conceptualized and co-managed advertising and marketing collaterals, ensuring timely and quality delivery* Wrote and distributed the hotel's press releases to local and national media* Established strong rapport among online and traditional media entities* Initiated partnerships and collaborations with other premium brands in events and marketing campaigns

* Conceptualized effective and innovative Marketing and PR strategies for all Amado Group Corporation (AGC) brands for 2015* Overall chairman for corporate and marketing events for AGC brands* Significantly increased AGC brands' presence through Filipino blogosphere and traditional media