Campaign Communication & Creative Strategy for Universal Parks & Resorts North American Products (Universal Orlando Resort & Universal Studios Hollywood) - Halloween Horror Nights, Holidays at Universal and The Wizarding World of Harry Potter tentpole activations.

• Lead the audience communication strategy for Universal Orlando Resort and Universal Studios Hollywood Halloween Horror Nights “Affinity” audiences, championing the consumer experience and messaging across all digital marketing touchpoints• Serve as the go-to-market lead on Marquee Event, New Attraction and In-Park Activation campaigns within our Domestic Tourist, Florida Resident, California and bi-costal Annual Pass audiences, aligning closely with the communication leads who oversee these audiences

• Continue Representative, Consumer Marketing responsibilities in addition to those listed below:• Lead vacation package marketing strategy and campaign execution for Universal Orlando Marquee Events including: Mardi Gras, Rock the Universe, Halloween Horror Nights (for Universal Studios Hollywood as well) and Holidays at Universal Orlando, in collaboration with core event Brand Management and Marketing Communications teams• Build and grow relationships with Corporate Partners including American Express and Avis Budget Group, to expand upon current vacation package products• Manage $500,000+ in total marketing budgets annually for B2B and B2B2C awareness, lead generation and conversion• Develop and implement high-impact co-op marketing campaigns with AAA/CAA, Travel Leaders Network, Nexion and other top performing travel industry sales partners• Collaborate closely with internal Content and Creative Strategy (Marketing Communications) team, as well as external partner creative teams to develop content for digital and traditional marketing initiatives• Review Universal owned marketing assets on partner web pages to ensure accuracy and protect the Universal Orlando Resort brand• Track and analyze marketing campaign performance to guide strategic business decisions and use of future marketing funds

• Continued Coordinator, Consumer Marketing responsibilities, in addition to those listed below:• Responsible for expanding vacation package marketing opportunities for segment partners including: Group, Youth, Employee, Military, Annual Pass and Blue Man Group as well as Premium Products: VIP Experiences and Universal Express Pass• Collaborated with internal finance and reporting teams to develop promotions that are financially viable and attractive to consumers• Managed relationship with Corporate Partners, including: American Express, Avis Budget Group and Entertainment Benefits Group, to development vacation package marketing opportunities• Provided recommendations to Senior Leaderships on new product offerings, based on current and future business landscape

• Performed project management duties for Florida, Outer US, and Canada vacation package strategies, including: product brief creation, meeting with internal and external stakeholders, communicate project timelines, and review marketing comprehensive layouts • Collaborated with project teams on developing and implementing digital and traditional marketing campaigns focused on core North American markets, in support of Universal Parks and Resorts Vacations (UPRV) products• Built, maintained, and distributed product fact sheets related to current UPRV offers and promotions• Maintained strong working partnerships with numerous internal partners, including: Brand Management and Communications, Digital Media, Customer-Relationship Management, eCommerce, Resorts Sales and Marketing, Guest Contact Center and various segment partners to ensure travel company product exposure in Universal Orlando sales and marketing channels• Managed marketing strategy and budget for the Universal Partner Hotel program • Analyzed and reported on competitive research, providing Senior Leadership recommendations for future product offerings• Led planning and implementation of Team Member Satisfaction initiatives for UPRV Marketing team

•Supported the Domestic Sales Support Manager, the Domestic Sales Support – Integration and Training Manager, and twenty-six District Sales Managers across the nation, providing effective communication across parties•Partnered with Training Logistics Team and the District Sales Managers to plan and execute Disney Agent Education Program events•Provided in-depth knowledge of the respective products for our Trade partners, creating a seamless Agent Education experience •Maintained presentations, communicating strategies on all five of the Disney Destination portfolio products, to streamline operation for the Field Sales Team and our internal partners •Gained extensive knowledge of the Disney Destinations portfolio¬ including: Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Aulani – A Disney Resort and Spa, and Adventures by Disney

• Supported the Director of Group Market Sales, the Director of Corporate Sales, and the Global Vice President of Sales and Marketing• Updated, entered, and audited, account and contact information in the Salesfoce Database, formally the Global Delphi Database, for all global Mandarin Oriental Hotel Group properties• Possessed extensive knowledge of the Salesforce Database; in charge of building prospective leads, updating lead comments, submit leads to respective properties, and remind directors to follow up with lead contact• Assisted in arranging trade shows and sales calls; sales kits, collateral, PowerPoint presentations, and logistics of the show itself• Supported sales team on preparing and planning Mandarin Oriental FAM Trips• Built and edited reports in Excel to analyze and track sales; distribute to all Associate Directors of Sales, America• Compiled and submited monthly production and director expense reports • Allocated all in-house and third party billing for sales directors, as well as assist in handling all office expenses• Managed email correspondence for New York, Chicago, and America Sales inboxes

• Worked alongside the Director of Sales and Marketing and the Director of Group Market Sales; as well as compile sales reports regarding rate loading, pricing, our relative CompSet’s, and current guest promotions and offers; for all sales coordinators, managers, and directors; delivering support to not only my superiors, but all sales and marketing staff• Linked prospective and definite sales leads from all global Mandarin Oriental, Regional Sales Offices in the Delphi Sales Database• Assisted in creating, editing, and submitting proposals and contracts to clients, for their prospective event with Mandarin Oriental• Prepared for all site tours from prospective clients, by consolidating sales kits regarding all information on our venues; venue specification, and lodging capacity for corporate events; as well as assist mangers in executing these tours• Provided support to the catering and banquet departments in executing multi-venue, 250+ person events, by giving guidance to all guests; providing directions and answering questions; making sure the show is running smoothly

• Promoted positive guest relations to all individuals approaching the front desk, anticipate guest needs and respond in a prompt and timely fashion, boosting guest satisfaction• Completed daily check-in and check-out of hotel guests, in a courteous and efficient manner; process all payments according to established hotel requirements; issue room keys and forward instruction to valet for further service accommodations• Answered phone inquires pertaining to hotel services, guest registration, current room rates, travel directions, as well as area shopping, dining, and entertainment• Confirmed all reservations information in Maestro database with information that is given when guests inquire• Resolved issues pertaining to room discrepancies, guest complaints, and room transfers; as well as issues with technology services offered resort wide • Advised and coordinated with housekeeping and engineering to ensure all rooms have been vacated and inspected for use, as well as all room issues have been noted and resolvedProvided assistance to sales coordinators in executing weddings, social gatherings, corporate events, as well as site tours

• Accounted for updating, entering, auditing account, and contact information in the Global Delphi Database for all Mandarin Oriental Hotel Group properties• Assisted in arranging trade shows and sales calls• Built and edited reports in Excel to analyze and track sales• Compiled and submitted monthly production and expense reports

• Greeted and assisted patrons to their seats• Informed guests about upcoming shows and events by providing promotional materials• Worked with team of eight to fifteen students to maintain a clean and organized theater• Served as focal point for customer relations• Assisted with crowd control on the street, through the lobby and inside the theatre during Inside The Actor Studio tapings

• Participant of the Disney College Program• Operated and managed, independently, a food and beverage kiosk in the Animal Kingdom Park• Part of a multi-functional team that served over 1000 guest daily• Gained extensive knowledge of the Walt Disney World Resort, as well as the MyMagic+ program• Provided superb customer service, especially under stressful situations; exhibiting strong professionalism skills in a Fortune 100 Company• Performed excelled verbal communication skills• Handled cash on a daily basis and followed the correct protocol of “banking out”• Tracked inventory daily, and reported inventory to stock leaders when closing my location• Attended and participated in team building workshops with leaders from the Walt Disney Company

• Managed men’s department, register, as well as fitting rooms, to ensure customer satisfaction and maximize efficient flow throughout the store• Completed cash and credit transactions including returns and exchanges daily