serenawilliams.com, sbyserena.com

• Oversaw and strategized E-Commerce business and digital marketing by developing robust marketing calendar including promotions, sampling, and product assortments to deliver monthly and annual revenue goals• Supported omni-channel initiatives by partnering and aligning with brand marketing team, PR, retailer leads, and DevaCurl partner salons for launches, quarterly brand campaign activations, and promotions• Partnered with media agency to ensure proper funnel marketing initiatives across different channels• Identified and implemented cross-functional process improvement (creative, supply chain, finance, marketing)• Ideated and created brand collateral with third party product development companies for exclusive E-Commerce promotions

• Responsible for Global e/m-commerce program management and development of North America brand site and International sites. • Created and executed performance-driven online marketing programs to drive traffic and generate sales for Labseries.com NA site and created awareness for the LAB SERIES brand. • Managed and executed e/m-commerce aspects of new product launches, new marketing and promotional initiatives and track ongoing success of the e/m-commerce platforms. • Managed email campaigns, affiliate/search/display marketing and analyzing the success of programs.

Email Marketing:• Created monthly e-mail marketing calendar focusing on brand and market’s priorities for US and Canada• Worked with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support e-mail programs and site refresh• Worked with vendor to QA test emails and ensure campaigns are correctly segmented and executed• Tracked email metrics and provided insight on best practices/program enhancements to optimize customer value and campaign results.On-Site Promotions:• Developed daily and flash sampling offers and collaborate on sample inventory forecasting• Managed set up and QA of all US and Canada offersLoyalty Programming:• Ensured all loyalty members receive special triggered and scheduled emails • Maintained ongoing loyalty promotions, as well as flash offers and live chat eventsAnalytics & Reporting• Monitored, tracked and reported on email performance and sample performance while also focusing on the competitive trends. • Gathered data for analysis of sales and program-specific performance for online marketing and retail campaigns and make recommendations for how to improve performance.

• Responsible for online marketing, merchandising, user experience, and ongoing maintenance of website, ensuring proper structure and data capture• Operated metrics and key performance drivers such as conversion, qualified traffic and opt-ins, new buyers, repeat buyers, sales, average order and units per order• Maintained detailed promotional and daily sales calendar; analyzed new launch sell-thru, backorder, and threshold reports and cascaded critical data to planning teams•Worked with marketing agency on Search and Display initiatives, as well as affiliate partners and email marketing vendors, ensuring all have necessary information and assets for special promotions• Planned for optimal site exposure to elevate program for best interaction and consumer engagement• Allocated and tracked status of all purchase orders of products and samples for online and vendors• Created all assets for homepage, offer landing page, social media outlets, and email marketing for brand designer

Merchandising Director: • Created SKU’s, product descriptions, and product names of all designs for future seasons • Coordinated photo shoots for online products, making sure model fits the vision of the designers • Uploaded all product and content for online visibility for home website, as well as other web retailers• Organized upcoming season release with marketing team as well as the photography department to ensure that website visibility will reflect and effectively market newly released products• Updated front page of home website biweekly with new photos, videos, and featured items • Analyzed online and wholesale sales and adjust pricing accordingly Production: • Organized line-sheets of all future releases for wholesale pre-books• Analyzed pre-books for upcoming season release. • Coordinated all prototype and final products between designers and factory • Created separate PO’s per factory for final production• Arranged shipments from production to warehouse• Kept track of inventory in warehouse

• Conducted market research to create and implement digital marketing strategy• Utilized multiple Social Media networks and associated analytics to produce and optimize a campaign for an e-commerce brand targeting users ranging multiple demographics

• Conceptualized, designed, and implemented strategies in order to achieve more market visibility and increased exposure• Contributed blog articles on life and news in South Korea for foreign teachers in order to give potential candidates an international perspective on methods of teaching abroad• Advertised and promoted Aclipse through various social media outlets including: LinkedIn, various blog sites, and Aclipse Forums

• Instructed students, ages 7-16, in TOEFL-focused English classes• Devised and employed a marketing strategy in order to attract more students to the program• Administered bi-weekly meetings in order to ensure the utilization of proper teaching methods• Earned various distinctions and awards, including Top Instructor from both the staff and the students by means of an online survey