Aerik Radley, M.S., Cude, Ccufc Email & Phone Number

Syracuse, New York, United States

Syracuse, New York, United States

Cazenovia, New York, United States

4727 West Seneca Turnpike, Syracuse Ny 13215

Marketing Manager- Education 8/2018-4/2019- Direct market research and development for youth, educational, and lending product and service lines- Direct data analysis and statistical reporting for product lines and performance- Direct integrated marketing campaigns for youth and educational market product lines and programs- Lead new prospect strategy for youth and educational market segments- Generate and direct public relations efforts for product lines- Direct, develop and implement community based financial literacy programming- Internal training for product lines, member onboarding and product life cycle developments- Responsible for system analytics to develop targeted market profiles, analyze target market needs and characteristics- Direct and develop strategy in content creation with applications of target market analysis- Direct business development and community relations programs- Lead a team of three, encompassing business development and education marketing functions

Syracuse, New York Area

Product Marketing Manager (August 2017 - June 2018)• Manage electronic and digital product project portfolio through integrated project teams• Present and communicate development of new features and product enhancements • Document and manage customer relationship development, on-boarding processes, customer training programs and retention • Manage internal training and implementation for various products• Drive research and testing of new technology solutions to improve efficiency and meet market needs• Lead planning, execution and optimization of new digital delivery channels• Ensure continued development of various product offerings

Dewitt, Ny

Responsibilities range from managing the creative, strategic implementation of digital marketing efforts to the end analysis and adjustment to improve engagement with customers and community alike. Working with a small team to develop ideas that become digital assets to be used to engage our audience and build brand equity, while creating results.

Liverpool, Ny

Coordinate and manage strategic marketing plan. Design and layout for print advertisements, web banners, monthly newsletters, and other promotional materials. Coordinate and manage third party vendor relationships. Manage, organize, and execute strategic social media plan. Planning and implementation of special promotions. Research and data analysis for target markets and audiences. Organize and implement adult education seminar program. Manage website content.Business Development & Student Branch Associate (May 2011- May 2013)Responsible for B2B relations and outreach to potential SEG Groups in order to offer services to employees. Brand manager overseeing all elements from publications to customer service and lead strategic re-branding of organization. Marketing and media relations specialist. Managed student financial branches in Liverpool High School in Liverpool, NY and John C. Birdlebough High School in Phoenix, NY. Managed and organized the elementary banking program for Phoenix Elementary School.

Master Of Science - Ms, Marketing Research & Analytics

Certificate, Project Management Principles & Practices

Certificate, Digital Marketing, Social Media And E-Commerce

Ba, Communications-Public Relations

Activities and Societies: Jazzuits, Communications Club