• Initiated a Mobile payment application project by conducting GAP analysis & 15+ stakeholder interviews to identify system enhancement & specific requirements, focusing on user authentication, & transaction security. • Crafted 10+ detailed BRDs for IT implementations, ensuring that all business needs & requirements for features such as user registration, payment processing, & transaction history were documented & addressed.• Utilized Business Process Modelling & SWOT analysis to create business analysis frameworks, achieving 25% increase in strategic planning efficacy & enhancing project execution & stakeholder engagement through Agile methodologies.• Transitioned from AS-IS to TO-BE concepts, conducting stakeholder interviews, identifying business needs related to user onboarding, KYC processes, & customer support workflows, & evaluating troubleshooting strategies.• Conducted feasibility, agility, and risk analyses for payment gateway integration, user interface design, and data encryption methods. Managed dependencies and milestones for four project teams, reducing project delays.• Employed MS Visio to create over 40 Business Process Flow diagrams, including the user onboarding journey, transaction workflows, & fraud detection mechanisms, enhancing team collaboration with clear visual documentation.• Led data aggregation by instituting 4+ KPIs related to user engagement, transaction success rates, and system uptime. Developed Tableau dashboards for real-time insights, driving data-driven decisions.• Coordinated UAT & Functional Testing for 4 system implementations within SDLC, ensuring alignment with precise business requirements. This included testing the user registration process, transaction processing, security features, & customer support functionality, achieving a 95% on-time project completion rate for the mobile payment application.

• Leveraged 400+ consumer survey responses to conduct a deep-dive analysis into consumer behaviors and purchasing trends for Instant food products, employing the VAK Model for nuanced consumer sentiment analysis.• Created 3 Power BI dashboards comprising data about customer preferences, buying patterns, and marketing effectiveness. • Performed segmentation analysis to identify under-served consumer segments, guiding the company's targeted marketing efforts and contributing to a 12% increase in engagement among key demographics.