Aesha Desai Email & Phone Number

37-18 Northern Blvd, Suite 517, Long Island City, NY 11101

• Launched and managed the marketing department as the first team member
• Assist in the creation and management of the corporate website including website mapping, SEO, SEM, overall design, and content development. Organize, analyze, and present data using Google Analytics, Excel, and.
• Draft PR and content marketing pitches, press releases, product announcements, and social media posts.
• Collaborate with digital marketing and vendors to execute global campaigns to drive demand generation, buildawareness and preferences, increase win rate, and promote customer retention.
• Manage and develop integrated marketing campaigns across paid, owned, and earned marketing channels focused onB2B brand awareness and lead generation.
• Assist in the execution of digital marketing programs from start to finish, leveraging internal support and driving collaboration. Lead email marketing strategy to engage existing customers and build new audiences.

United States

• Acknowledged by the Vice President for successfully analyzing the effectiveness of 3 marketing campaigns.
• Conducted market research to identify trends impacting market development such as M&A, partnerships, projectannouncements, and technology adoption.
• Oversaw 2 different marketing campaigns and media promotions to advertise new products to customers and increase sales.
• Managed the marketing team’s catalog of resources and identify opportunities for updates and enhancements on anongoing basis.

• Boosted Sales by 6% in one month by conducting a thorough analysis of existing customers
• Determined appropriate research methods based on client requirements. Developed and administrated quantitative and qualitative research tools.
• Conducted data analysis and wrote documentation outlining the results of the research.
• Collaborated with Manager on the development of the annual marketing financial plan for 4 offices.
• Advised marketing and sales teams on how to maximize current campaigns to reach a wider audience and generate revenue.
• Partnered with sales, strategy, and network development teams to manage the RFP life cycle.

Ahmedabad Area, India

• Established and executed marketing campaigns through work with the Brand Manager.
• Build a client report, recap the analytics of a campaign and develop the data narrative
• Actively managing and optimizing multiple paid social media and Google Ad campaigns
• Oversaw the pay-per-click SEO, email marketing campaigns, social media presence, and web chat clients.
• Utilized WordPress to build and maintain websites. Assisted with preparing marketing internal presentations, trainingworkshops, and documentation.

Master Of Business Administration - Mba, International Marketing, 3.8

Activities and Societies: Member of the Golden Key Honor Society Coursework: Market Research, Integrated Marketing Communication.

Bachelor’S Degree, Bachelor Of Business Administration, First Class

Activities and Societies: Team projects, Presentations, Group Project, Market analyst, Industrial Visits