Sr. Marketing And Energy Research Analyst
Launched and managed the marketing department as the first team member•Assist in the creation and management of the corporate website including website mapping, SEO, SEM, overall design, and content development. Organize, analyze, and present data using Google Analytics, Excel, and PowerPoint.•Draft PR and content marketing pitches, press releases, product announcements, and social media posts.•Collaborate with digital marketing and vendors to execute global campaigns to drive demand generation, buildawareness and preferences, increase win rate, and promote customer retention.•Manage and develop integrated marketing campaigns across paid, owned, and earned marketing channels focused onB2B brand awareness and lead generation.•Assist in the execution of digital marketing programs from start to finish, leveraging internal support and driving collaboration. Lead email marketing strategy to engage existing customers and build new audiences.•Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and create brand trust.•Execute new digital technologies and develop and utilize Web analytic tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertisingAdditional Job Responsibilities; •Responsible for the day-to-day tasks in a financial department.•Keeping track of accounts payable and accounts receivables, issuing PO & Invoices•Collect information for and prepare payroll payments for employees•Assist with payroll functions including processing, answering employee questions, fixing processing errors, and distributing checks•Keeping HR policies updated and assisting in hiring and On-Boarding process•Assists with planning and execution of special events such as benefits enrollment, organization-wide meetings, employee recognition events, holiday parties, and retirement celebrations•Provides clerical support to the HR
