Aesha Sheth Email & Phone Number

Sydney, New South Wales, Australia

• Deliver a superior customer experience for all customers in the Community Battery trial program by keeping thecustomers updated about the progress of the project and key milestones.• Work with the key customers of the Community Battery trial program to ensure that the communication activitiesare aligned to the strategic principles of the project.• Craft compelling narratives from the Community Battery trial surveys to gain customer insights and effectivelyinform and influence key stakeholders.• Collaborate with Community Battery trial customers and stakeholders to educate and advance knowledge oninsights for the energy transition and how green energy can contribute to reducing the network constraints.• Support the delivery of a range of innovative programs and trials (existing and upcoming Demand ManagementInnovation projects) in capacity of customer engagement as and when required.

• Consult and engage with the community on road improvement projects.• Draft community consultation collateral, including newsletters, community and stakeholder engagement plans, FAQs, website content, social media content, project advertisement, and briefing documents for ministerial briefing.• Plan and conduct online community consultation sessions.• Work with the project team on property acquisition matters

Sydney, Australia

TransGrid | Community Engagement Specialist | Sep – Dec 2019 | Oct 2020 – August 2021Responsibilities:• Community consultation for state significant project – Powering Sydney’s Future in the lead up to the EIS exhibition, planning the pre-construction activities and during the delivery stage post DPIE approval.• Organized the World Environment Day ‘Tree Planting’ activity in collaboration with the Canterbury-Bankstown Council that was attended by more than 60 residents along with Member for Canterbury Sophie Cotsis MP as a part of the Community Partnership Program.• Coordination with external stakeholders and responsible for drafting all the communication material for the launch of Bedwin Road dual cable bridge and cycleway built in collaboration with Transport for NSW and Inner West Council.• Responsible for the day-to-day engagement activities including working closely with the community, internal and external stakeholders, and the contractor.• Resolving conflicts, managing outrage, and proposing acceptable resolutions for the community.• Drafting communication materials including the communication plans and strategy, preparing responses and briefing documents for ministerial updates.• Pursuing opportunities with local community for the Community Partnership Program.• Coordinating with the creative agency and providing content for the project website.

Sydney, Australia

Project Experience:Ausgrid | Community Engagement Officer | Feb 2018 - August 2019Managing the communications and engagement for numerous large electricity projects across Sydney including new substations and cable routes.• Working closely with the development, construction managers and external contractors during the planning and delivery phase of major projects.• Stakeholder liaison, construction planning, community consultation, online engagement, and strategic communications.• End to end coordination for the projects from the proposal, REF exhibition, project approval and the construction phase.Transport for NSW | Community Engagement Officer | Sep-Dec 2017I was a part of the Future Transport 2056 team to deliver the community engagement strategy on the new long-term transport plan for Transport for NSW. I assisted the team in planning the engagement program by undertaking the research for the locations for the community engagement roadshow. I was an integral part of the team for face to face engagement during the roadshow, liaising with community members right across the state about the project. For the 6-week face-to-face engagement, the team was travelling in a custom-made ‘React to the Future’ caravan visiting 32 locations across NSW.Sydney Water | Lower North Sydney Growth Corridor | Wet Weather Internal Surcharge Program | June – Aug 2017I worked with the core project team to coordinate a Stakeholder Framing Workshop for the Lower North Sydney Growth Corridor. This helped to develop a strategy for water, wastewater, recycled water & storm water assets required to service the corridor. I assisted the team with the consumer notifications and surveys for the Wet Weather Internal Surcharge Program. I was responsible for the coordination and distribution of customer surveys, survey reporting and follow up as well as providing a detailed report to Sydney Water. This helped Sydney Water analyse the root cause & resolve the issue for the customers.

Sydney, Australia

Helping people enhance their banking experience since July 2016!• Responsible for assisting customers who would connect with the bank to resolve issues & handle customer enquiries related to their daily banking needs• Ability to know bank programs including Siebel, Ebobs, IB Admin, Convenience Banking Profile, Connex & Solve• Participate in sales activities by promoting latest marketing initiatives & referral programs• Perform all duties along with responsibilities complying with set procedures and regulations set by the company

Mumbai Area, India

As a Sr. Manager Corporate Communications, I was responsible for all the Public Relation activities for the company. This included Internal Communication with the concerned stakeholders as well as positioning a positive image & creating a niche of thought leadership for the company. Responsibilities:• Instrumental in developing and executing innovative, out of the box ideas to achieve organizational integration & apply new methodologies• Played a key role in strategizing & executing innovative marketing campaigns • Understand changing market dynamics & translate them into actionable strategies to achieve company objectives• Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels• Lead communications team to create a best in class social media presence that empowers stakeholders & spreads the Radio City brand digitally• Continue to develop and strengthen Radio City’s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences• Ensure that the brand is strong and consistent in every marketing tactic• Ensure that the message is communicated with drama, creativity and impact• Ensure brand standards are maintained across all channels• Create and deliver press releases, media relations content, briefing materials for the spokespeople, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals• Ensure all measures are in place for Crisis Management

Mumbai Area, India

Tarmac Affairs gave me a chance to venture in a different segment for PR. Exploring tech & telecom beat at Tarmac was rewarding. Deep understanding of the tech & telecom industry along with a vast exposure to the FMCG beat has been an enriching experience. Responsibilities:• Writing and research assignments for public policy developments • Develop cordial working relationships with media to generate and exploit opportunities for the clients• Draft relevant communication material for the client – Includes speeches, Press releases, Legal statements, Authored articles• Organize press conferences & media briefing for clients at local & national level• Develop the requisite database and reports as required for cross local & national accounts

The experience of working with a multinational company like LinOpinion (Division of Lintas Advt) was a great learning experience. Though the duration was short, I developed a deep understanding of managing difficult clients & the fun of working for one of the leading GECs - SAB TV! Responsibilities:• Maintain awareness and knowledge of contemporary theory and best practices in the area of Public Relations specifically and Marketing Communications generally• Recommend improvements and initiatives for better operational delivery• Develop cordial working relationships with media to generate and exploit opportunities for the clients• Draft relevant communication material for the client• Organize press conferences & media briefing for clients at local & national level

Mumbai Area, India

Time at Ogilvy was the best experience till date! Got a chance to work on some of the best brands like Johnson & Johnson's Neutrogena, a leading skin care brand, Clean & Clear - a leading skin care brand for teens; , AirAsia - A leading low cost airline, Johnson Controls - A world leader in providing sustainable solutions, Singapore Youth Olympic Games, Samsonite, Mumbai International Airport Ltd. (MIAL) & Dior.Responsibilities:• Develop a broad understanding of the business by performing a range of well-defined assignments• Actively contribute in team meetings, brainstorming, developing & researching client programs• Develop cordial working relationships with key lifestyle & aviation media to generate and exploit opportunities for the clients• Draft press releases, pitch notes, case histories, award entries, by-liners, contributory articles etc• Organize press conferences, media briefings & media tours (FAM Trips) at local & national level• Monitoring and analyzing media coverage & other relevant communication materials for clients• Responsible for developing monthly, quarterly and annual public relations plans and reviews, compiling daily and monthly monitoring reports• Perform day-to-day account work, co-ordinate with the client, outdoor suppliers & media

Mumbai Area, India

Plan the marketing strategy for each centre for each monthPrepare weekly & monthly MIS reports containing the sales figures of the entire zoneAnalyze the reports and determine the growth percentage of each centreMaintain cash & bank transactionsClear all the account issues related to the centresCo-ordinate with the centres and the head office

Post Graduation, Advertising, Public Relations & Media Planning

At KC College of Management Studies we were trained to develop our skills in various aspects of Marketing including Market Research.

B Com, Accounts & Management, Distinction

R A Podar College of Commerce & Economics is one of the oldest & most highly respected colleges in Mumbai. Bachelor of Commerce Degree.