Andrew M. Email & Phone Number

As a Senior Marketing Manager with a focus on B2B marketing in the healthcare industry, I drive operational efficiency and effectiveness through strategic oversight of our marketing technology stack and management of agency partnerships. With a deep understanding of healthcare verticals, I leverage technical expertise and leadership skills to optimize marketing operations and foster seamless collaboration with external partners.

Created and executed integrated cross-channel advertising campaigns across social media, out-of-home, animation, print collateral, and more, aiming to meet and surpass revenue growth targets. As a core member of the marketing team, I ensured brand consistency and ambassadorship, significantly influencing brand culture and creative direction. My approach involved setting SMART goals and leveraging analytics to track and achieve key performance indicators (KPIs), demonstrating a data-driven mindset. I expanded my expertise in reporting and data visualization through Google Data Studio, enhancing our team's analytical capabilities. Additionally, I broadened my toolset with in-depth knowledge of Salesforce and HubSpot, which enabled me to manage relationships and lead a team to collaborate closely with external creative vendors and partners. This strategic and analytical approach ensured cohesive campaign execution and maximized results, with my leadership role being pivotal in fostering a collaborative environment that leveraged these tools for success.

San Antonio, Texas Area

Led a multidisciplinary team to produce integrated marketing campaign materials and deliverables, coordinating design and content development across internal departments. As team leader, I facilitated collaborative briefings, managed the approval processes, and ensured adherence to strict deadlines to drive effective campaign execution. My leadership role involved direct creation and oversight of a diverse array of materials, including out-of-home, animation, print, digital, and social content. I spearheaded the layout and proofing processes for campaign collateral and recap presentations, guaranteeing that brand standards and consistency were upheld across all communication channels.

San Antonio, Texas Area

Directed the full lifecycle of integrated campaigns from strategic development through execution, significantly elevating both brand affinity and year-over-year sales. As a pivotal cross-functional partner, I united stakeholder needs into compelling creative concepts and high-performing deliverables across various platforms including digital engagement, print collateral, OOH media, experiential events, and content creation. I played a key role in leading and motivating both internal teams and external partners, mobilizing them to bring ambitious campaigns to market with a blend of artful storyline crafting and data-driven optimization. My leadership was instrumental in championing emerging technologies to create differentiated brand experiences across channels, ensuring adherence to brand guidelines. With 7 years of experience, I've honed an entrepreneurial approach to advertising projects, aimed at surpassing KPIs related to media visibility, audience growth, and return on ad spend (ROAS), demonstrating my ability to lead teams towards achieving exceptional results.

Achieved multiple creative awards and delivered successful business outcomes through art direction of multimedia ad campaigns and marketing materials. Collaborated closely with copywriters to ideate and develop social content calendars, digital banners, print ads, out-of-home activations, and pitch presentations for high-profile brands. Contributed impactful creative thinking in brainstorms for new brand positioning and 360 integrated campaigns encompassing TV, radio, digital, and print. Mentored junior art directors and interns, imparting creative direction skills and advertising best practices to support their career progression. Built positive client relationships by blending imagination with strategic objectives to develop solutions that surpass expectations. Known for ideating clever concepts that cut through noise to deliver results in metrics and memorable consumer experiences.