Writer on the Sherwin Williams team.

- Tell brand stories through print, TV, radio and digital copy.- Work with clients to develop multi-level marketing campaigns for well-established brands and create brand identities for new or repositioned companies. - Use creative and strategic thinking to deliver ideas that go beyond words from events, to social tactics and experiences like mural installations.- Work with a team of writers, designers and creative directors in a collaborative and teamwork driven environment. - Concurrently work with a roster of at least ten clients in a range of fields. To name a few: Westlake Ace Hardware, Boulevard Brewing Company, Missouri Credit Union, Starlight Theatre, Kansas City Power and Light District and Halls Kansas City.

- Developed campaign strategies, themes and copy/art direction.- Won 400 cases of LaCroix through a social media competition.

- Built brand awareness and product knowledge by managing client social pages on Facebook, Twitter and Instagram.- Strategized, designed and wrote copy for social content, managed fan communities, and grew audiences through targeted campaigns.- Worked with clients to develop campaign strategies such as viral videos, contests and interactive media.

- Lead Search Engine Optimization efforts across all platforms. Researched, wrote and edited SEO metatitles, headlines and story tags using data from Google AdWords.- Pitched stories based on high-traffic SEO findings.- Oversaw newsletter production. Wrote content for weekly mailings with click-worthy headlines and subject lines. Monitored reader interaction.

- Wrote content, headlines and video descriptions for More.com.- Assisted the Managing Editor and Executive Editor while working with staff editors to develop content, gather article research and pitch article ideas.

- Researched story content, fact-checked and proofed print magazine pages and contributed articles to CNTraveler.com.- Assisted the Managing Editor, Business Manager and senior editors with writer contracts, developing story budgets and booking travel.

- Oversaw a group of Copy Editors as they edited the newspaper, then finalized each page and approved it for production. - Posted stories to Kansan.com using a CMS and updated the paper’s social media accounts.- Other University Daily Kansan positions: Copy Editor 2011, Jayplay Magazine Relationships Writer 2011, The Hemline Fashion Columnist 2009 - 2011, Correspondence Writer 2008.

- Represented Universal Pictures on the KU campus by promoting movie releases to students through events, marketing and promotional swag. - Organized and hosted movie pre-screenings.

- Contributed weekly blog posts to The Bride’s Guide Blog and wrote copy for a special travel issue.- Wrote headlines and captions for print and web.- Assisted the editorial team with copyediting, fact checking, research and overall content planning.

Wrote The Hemline, a weekly fashion column on students style and fashion trends for University Daily Kansan opinion section.