Alejandra Etcharran Barca Email & Phone Number

Strengths:* Head of Business Development, Strategy, and Lead Generation providing Data- and Performance-Focused Consulting Services, KPIs, and Training* Global Leadership and Cross-Functional Team Management with English-, Portuguese-, and Spanish- speaking analysts, writers, and technology experts. Target-defined Communication Leadership, Service-Oriented & Cross-Channel Approach; email marketing, telemarketing, social networks; webinars; company and industry events* Cross-Channel Marketing Automation, Cloud-based CRM, ERP, Agenda and Sales System Management * Direct Marketing, Database Development, Meeting Arrangement & Lead Generation Campaign Management* In-depth Research, Surveys, Interviews, Vertical Market Analysis, Competitive Matrix, Market Measurements & Forecasts* Strategy Consulting and Action Plan DevelopmentAchievements:- Specialization on emerging Technologies & Trends for key market segments such as Mobile and Broadband Communications, Enterprise VAS, Banking, Means of Payment, Transport, Government and IDs, Access Control- Strategic Partnerships for Research and Business Development with Global Data, GSMA, Informa, Oxford Policy Management, Palo Alto Networks, Smart Card Alliance, Smart Way, Rethink Technology Research, Visa, among others- Acclaimed through articles by key specialized publications as Smart Card Alliance and Payment Media- Key speaker invited to client and industry events such as Mobile Commerce, Mobile Payments, Miami; C4 Latin America, Panama; VALID AB NOTE, Buenos Aires; VISA Latinamerica, Sao Paulo.

Buenos Aires

Responsible for syndicated and ad hoc market intelligence studies, market measurements and forecasting in coordination with the offices in Santiago, Sao Paulo, Chicago and London. Direct contact with key market participants; POS audit, in-depth interviews, surveys; market analysis, demand & competitive profiling, market measurements & forecasting.

Management, coaching and tracking of the: - Automation and Electronics Business Unit in Latin America, and - Global Innovation Center (GIC) Business Unit -new in-sourcing team with professionals devoted to North American and Global Markets.* Client Agreements, Cost Analysis and Proposal Development;* Quanli-Quantitative Research and Analysis Methodologies;* Quali-Quantitative Research and Analysis Methodologies* Value Chain analysis, Positioning and Competitive Profiling* Market Sizing and Forecasting;* Strategic Recommendations.- Areas of expertise include mobile communications, financial markets and electronic means of payment, transport, access control, and identification, among other ICT related market segments;- In-depth reports for companies such as Microsoft, IBM, Telefonica Group, etc;- Acclaimed for my research through articles and quotes in Decision Report, Card News, Using RFID, IT Web, Gazeta Mercantil, Convergência Digital, Partner Report, El Universal, BN Americas and others; - Key speaker invited to client and industry events such as CTST The Americas, Orlando; and Mobile Commerce, Miami; selected as member of the evaluating committee by the Smart Card Alliance (SCA).

Buenos Aires, Latin America

Smart Card Markets Responsible for Latin America defining the global and regional agendas, and content development leadership with the industry managers in North America, Europe and Asia Pacific regions.Mobile communications, VAS, enterprise solutions, retailing, means of payment, banking, transport, access control, government, smart IDs, healthcare and education. Specialization on complementary market segments like enterprise solutions, fixed and satellite communications, logistics.Acclaimed for my research through articles and quotes in Decision Report, Card News, Using RFID, IT Web, Gazeta Mercantil, Convergência Digital, Partner Report, El Universal, BNAmericas and others; Key speaker invited to client and industry events such as CTST The Americas, Orlando; and Mobile Commerce, Miami; selected as member of the evaluating committee by the Smart Card Alliance (SCA), Smart Cards for Government and Payment, Mexico; including Webinars and other presentations.

Buenos Aires

CATI surveys, quali- and quantitative analysis; competitive analysis, and client satisfaction projects for companies such as YPF, Grupo Telecom, Grupo Telefónica.

In-depth research and analysis, based on face-to-face interviews with client and non clients at small and medium law firms.Trends identification, recommendations and action plan development.

Mba Master In Business Administration, Marketing, Strategy And Business Development

Bachelor Of Communication Sciences, Planning And Policy

Abitur, English, Mathematics, German And Global History

Gymnasium, Gymnasium