A professional and hardworking Analyst with over 14 years hands-on experience in digital analytics. Extensive experience of Google Analytics and Google Tag Manager.An effective communicator who understands stakeholder needs, and communicates appropriately at all levels. Ability to explain analysis clearly and succinctly when presenting and providing recommendations for improvements. Maintains attention to detail in work produced and enjoys collaborative, team working. Key Responsibilities have included:-- detailed reporting on key metrics for internal business stakeholders- analysing, interpreting trends and providing actionable insights based on available analytics data- contributing to conversion rate optimization - regularly providing actions for improvement for our Web Governance Board- collaboratively working with teams to increase website visitors, and effectively communicate messaging to the right user such as through social media channels- running monthly reports, creating dashboards and performing A/B testing- providing recommendations and using analysis to improve the customer journey