After 2 years of preparation, designing the whole infrastructures and overseeing the building, I now own and manage Bohemia Beach. A beachfront Boutique Hostel dedicated to wellbeing, sustainability and cultural exchange, located in the most touristic area of Colombia, South America.

• Define the product positioning & identify the marketing targets• Lead Market & Consumer research• Take part in the different development stages and ensure that the brand DNA and consumer promise are translated into the product• Design the product go-to-market strategy on a worldwide scale • Define the strategy at major videogame industry events (eg: E3) • Produce the promotional materials for the communication plan Budgets: from 50K€ to 900K€ - without media buy &… Show more • Define the product positioning & identify the marketing targets• Lead Market & Consumer research• Take part in the different development stages and ensure that the brand DNA and consumer promise are translated into the product• Design the product go-to-market strategy on a worldwide scale • Define the strategy at major videogame industry events (eg: E3) • Produce the promotional materials for the communication plan Budgets: from 50K€ to 900K€ - without media buy & operational marketing budgets• Co-ordinate the milestone planning with key stakeholders to ensure alignment on content and delivery of game builds and promotional content (ULC, DLC, Demo)• Demo the game to key stakeholder both internally & externally Show less

• Designed and implemented adapted community-oriented communication strategies on a worldwide scale for AAA titles from 2007 to 2010 IPs: Assassin's Creed, Red Steel, R.U.S.E., Driver, Ghost Recon• Ensured reach of core prospects via targeted digital tactics• Responsible for building the brand’s presence on social channels• Took part in the different development stages and provide consumer insight to ensure the consumer promise meets core target's expectations• Organized &… Show more • Designed and implemented adapted community-oriented communication strategies on a worldwide scale for AAA titles from 2007 to 2010 IPs: Assassin's Creed, Red Steel, R.U.S.E., Driver, Ghost Recon• Ensured reach of core prospects via targeted digital tactics• Responsible for building the brand’s presence on social channels• Took part in the different development stages and provide consumer insight to ensure the consumer promise meets core target's expectations• Organized & managed community events both online & offline • Created & presented some corporate broadcasts for key events (Ubidays 2008, GDC 2009, E3 2009, Gamescom 2009, E32010) Show less

• Administration of the online community channels for the different brands Server & Client• Evangelists relationship management ("MVP" program) • Local implementation of a ‘Forum Influencers’ program: scope, incentive, recruitment, relationship management, etc.• Creation of adapted dashboards to control ROI and promote the team’s monthly results both internally & externally• Preparation of monthly reporting for Microsoft HQ on audience, trends, traffic, customers' satisfaction… Show more • Administration of the online community channels for the different brands Server & Client• Evangelists relationship management ("MVP" program) • Local implementation of a ‘Forum Influencers’ program: scope, incentive, recruitment, relationship management, etc.• Creation of adapted dashboards to control ROI and promote the team’s monthly results both internally & externally• Preparation of monthly reporting for Microsoft HQ on audience, trends, traffic, customers' satisfaction, etc. Show less

Attached to the Marketing & Database Services department, managing a 3 persons team in charge of the qualification and update of the CRM database (clients & prospects) for a 3 months mission.