Annie Wuest Email & Phone Number

• Develops SKU management strategy to optimize virtual storefront performance for retail customers, leveraging data insights & analytics findings to drive decision-making.
• Creates sophisticated SKU variations with compelling content that integrates hotels’ unique value propositions, enhancing the retailing experience for customers, in addition to conducting audits to identify potential.
• Analyzes & interprets SKU performance metrics using e-commerce KPIs, delivering actionable insights through comprehensive monthly reporting to drive continuous improvement and business growth.

• Optimized and measured digital performance via Search, Display, Social, and Meta channels for a diverse portfolio of hotel and hospitality clients.
• Delivered digital marketing acquisition program reports/analytics with interpretive results.

• Created programming and taught classes consisting of spin, strength and yoga components.
• Modified exercises to cater to a range of fitness levels.
• Retained and increased client membership through selling techniques.

Austin, Texas, United States

• Mentored the SEM Coordinator to ensure a high standard of work and continuous professional growth.
• Implemented robust QA processes to thoroughly review and refine campaigns to ensure consistency and alignment with strategic objectives.

Austin, Texas, United States

• Managed accounts with $3M+ monthly budgets, tracking performance against targets and making optimizations.
• Prepared bi-weekly reports for clients by pulling data and including detailed performance write-ups.
• Drafted and implemented new copy for search ads and built promotion support through Google Merchant Center.

Austin, Texas, United States

• Participated in rotational training program to develop media knowledge in multiple areas of digital marketing, including SEM, Programmatic, Social, Client Strategy, and more.

Fort Worth, Texas, United States

• Collected data from advertising platforms and media vendors to analyze in Google Analytics.
• Executed campaign reports to provide strategic insights and recommendations.
• Utilized Google Data Studio to build report dashboards.
• Used established KPIs to track "click" events by tagging websites with Google Tag Manager.

Mckinney, Texas, United States

• Brainstormed ideas for digital and “in-Camp” campaigns and developed creative content through Canva.
• Utilized Reputation platform to schedule digital content for multiple social media accounts.
• Created engaging monthly email newsletters through Emma email platform to send to 8,000+ customers.
• Extracted and analyzed various data to create monthly reports regarding company performance.

Lincolnshire, Illinois, United States

• Participated in a virtual 10 week professional development series due to the cancellation of CDW’s Summer Internship Program. Key topics included: building one’s personal brand, interview preparation, resume writing.

Fort Worth, TX

• Utilized Slate data system and Microsoft Excel to prepare personalized materials for prospective students.
• Executed recruitment programs and provided excellent customer service regarding admissions and locations of interest sessions in order to give families a positive campus experience.
• Analyzed student and family event evaluations and created event summary to help improve future programs and recommend which sessions to continue or remove.

Fort Worth, Texas

• Interacted with visitors by checking them in before tours and welcoming them to campus.
• Inputted detailed prospect card information into Slate data system.
• Packaged materials into travel bundles for admissions counselors to use at various events.

Arlington Heights, IL

• Actively contributed creative ideas for on-site contests, entertainment and marketing events.
• Assisted in planning and booking vendors and entertainment for large scale events.
• Created and maintained database of vendor/partnership contact information and contest participants.
• Executed race day presentation initiatives; assisted in hands-on set up and take down of all race day content for on-site contests, activities and events.

Crystal Lake, IL

• Researched businesses for contact information and created spreadsheets to organize potential donors.
• Coordinated mailings to request donations from local businesses.
• Utilized TicketForce online system to purchase tickets and process memberships for customers.
• Maintained cash drawer and calculated deposit amount at the end of the shift.
• Generated reports providing cashier/transaction reports and referral marketing report.