Annie Wuest Email & Phone Number

• Develops SKU management strategy to optimize virtual storefront performance for retail customers, leveraging data insights & analytics findings to drive decision-making.• Creates sophisticated SKU variations with compelling content that integrates hotels’ unique value propositions, enhancing the retailing experience for customers, in addition to conducting audits to identify potential enhancements for the current SKU base.• Analyzes & interprets SKU performance metrics using e-commerce KPIs, delivering actionable insights through comprehensive monthly reporting to drive continuous improvement and business growth.

• Optimized and measured digital performance via Search, Display, Social, and Meta channels for a diverse portfolio of hotel and hospitality clients.• Delivered digital marketing acquisition program reports/analytics with interpretive results.

• Created programming and taught classes consisting of spin, strength and yoga components.• Modified exercises to cater to a range of fitness levels.• Retained and increased client membership through selling techniques.

Austin, Texas, United States

• Mentored the SEM Coordinator to ensure a high standard of work and continuous professional growth.• Implemented robust QA processes to thoroughly review and refine campaigns to ensure consistency and alignment with strategic objectives.

Austin, Texas, United States

• Managed accounts with $3M+ monthly budgets, tracking performance against targets and making optimizations.• Prepared bi-weekly reports for clients by pulling data and including detailed performance write-ups.• Drafted and implemented new copy for search ads and built promotion support through Google Merchant Center.

Austin, Texas, United States

• Participated in rotational training program to develop media knowledge in multiple areas of digital marketing, including SEM, Programmatic, Social, Client Strategy, and more.

Fort Worth, Texas, United States

• Collected data from advertising platforms and media vendors to analyze in Google Analytics.• Executed campaign reports to provide strategic insights and recommendations.• Utilized Google Data Studio to build report dashboards.• Used established KPIs to track "click" events by tagging websites with Google Tag Manager.

Mckinney, Texas, United States

• Brainstormed ideas for digital and “in-Camp” campaigns and developed creative content through Canva.• Utilized Reputation platform to schedule digital content for multiple social media accounts.• Created engaging monthly email newsletters through Emma email platform to send to 8,000+ customers.• Extracted and analyzed various data to create monthly reports regarding company performance.

Lincolnshire, Illinois, United States

• Participated in a virtual 10 week professional development series due to the cancellation of CDW’s Summer Internship Program. Key topics included: building one’s personal brand, interview preparation, resume writing, the importance of networking, business etiquette, effective presentations, and enhancing LinkedIn profiles.

Fort Worth, Tx

• Utilized Slate data system and Microsoft Excel to prepare personalized materials for prospective students. • Executed recruitment programs and provided excellent customer service regarding admissions and locations of interest sessions in order to give families a positive campus experience.• Analyzed student and family event evaluations and created event summary to help improve future programs and recommend which sessions to continue or remove.

Fort Worth, Texas

• Interacted with visitors by checking them in before tours and welcoming them to campus.• Inputted detailed prospect card information into Slate data system.• Packaged materials into travel bundles for admissions counselors to use at various events.

Arlington Heights, Il

• Actively contributed creative ideas for on-site contests, entertainment and marketing events.• Assisted in planning and booking vendors and entertainment for large scale events.• Created and maintained database of vendor/partnership contact information and contest participants. • Executed race day presentation initiatives; assisted in hands-on set up and take down of all race day content for on-site contests, activities and events.

Crystal Lake, Il

• Researched businesses for contact information and created spreadsheets to organize potential donors.• Coordinated mailings to request donations from local businesses.• Utilized TicketForce online system to purchase tickets and process memberships for customers.• Maintained cash drawer and calculated deposit amount at the end of the shift. • Generated reports providing cashier/transaction reports and referral marketing report.