- Draft content ideas in order to develop original stories.- Write and edit long-form compelling stories on various topics.

- Supervise and manage marketing projects for a large portfolio of national and multi-national clients, including: TotalEnergies, Avon, Yamed Promotion, MAP, Lafarge Holcim, Africa First Assist, AUSIM, KITEA Kitchen, etc.- Develop off-line and on-line marketing strategies and identify the appropriate advertising and promotional tools for each channel: Posters, radio spots, e-mailing campaigns, shootings, etc.- Propose and create content for the digital accounts of different clients.- Analyse and monitor the KPIs of the various clients’ campaigns. Implement influencer campaigns and supervise the content created by influencers for clients’ accounts.

Writing articles and blog posts on topics related to HR, Management, Work Culture, Work Life, Productivity, and Workplace, with a vision to become a truly helpful publication for the audience based in Saudi Arabia.

As the Editorial Project Manager of Mayshad Mag Arabia, I had the following responsibilities:- Craft the editorial strategy for the websites (Arabic & English) in light of its strategic objectives.- Serve as key liaison between the contributors (based in the MENA Region and the US) and the Executive Team.- Manage schedules and publication of all content (websites and social media channels).

As the Head of Content, I was in charge of several editorial and managerial responsibilities, including: - Plan, coordinate, and edit the written content for publication- Optimize published pieces using SEO guidelines- Manage the editorial calendar and ensure timely publication- Monitor web traffic and user engagement

As the Editor in Chief, I had the following responsibilities:- Proofread, re-structure and edit articles by content writers- Update the website and social media pages with new content- Manage and hire the content team- Work closely with clients on their Branded Content

As a Content writer, I had the following responsibilities:- Write informative and entertaining articles on Wordpress- Collaborate with brands on Branded Content - Use online sources to research topics that may interest the targeted public