Amanda Goedde Email & Phone Number

Boston, Ma, Us

Remote

- Manage and build new content marketing team- Support all content needs, from strategy to execution, for all marketing teams – portfolio, regional and partners marketing, corporate marketing and demand generation- Manage the publication of blogs on the Checkmarx corporate blog- Lead our organic social media strategy across all branded platforms, including: LinkedIn, X, Instagram, Facebook and YouTube- Work closely with Security Research Team to edit and publish their research- Collaborate with research marketing, PR and C-suite teams to coordinate public messages in regards to breaking security research- Ensuring all messaging is aligned across all collateral: social, paid media, web, emails, blogs, reports, and short copy

- Edit, create, and collaborate on long-form content from Portfolio Marketing team- Manage the publication of blogs on the Checkmarx corporate blog- Work closely with Security Research Team to edit and publish their research- Collaborate with research marketing, PR and C-suite teams to coordinate public messages in regards to breaking security research- Manage external vendor relationships- Continue to strategize different ways that content can impact prospects and clients

At Cyentia, research is at the core of everything we do. We analyze cybersecurity data, find incredible insights, produce engaging content, and create data-driven services. And we do it all with passion, proficiency, perspective…and well-placed puns. Whether you’re a vendor looking to build brand visibility or an organization seeking to manage risk, we deliver the value of cutting-edge research to you- Responsible for writing data-based, narrative driven research reports for clients across the cybersecurity field.- Edit pieces that are written by others to make sure they are grammatically sound and in brand voice- Project manage reports including: meeting with data scientists and client stakeholders to make sure that timelines are adhered to, goals are met, and changes are made.

Cambridge, Massachusetts

- Manage the writing, editing, and publication of Akamai’s industry-leading research report “The State of the Internet”- Edit and publish every piece of cybersecurity research that comes out of the Information Security team.- Collaborate with research, legal, marketing, and C-suite teams to coordinate public messages in regards to the latest cybersecurity threats & intelligence - Create and implement editorial workflow process that has been adopted across the company- Serve as a project manager for concurrent publications for different teams- Ghost write for researchers

Greater Boston Area

Ladies Get Paid helps women rise up at work. We host town halls to share our challenges and workshops to solve them.As a Boston Committee Member, we bring the ideas of Ladies Get Paid to life in Boston - by creating our own community, hosting town halls and events, and keeping our community in touch by maintaining communication via email and social media. Women may be the majority of today’s college graduates, but less than a quarter of us make it past middle management. We believe we can change this if we strategize, organize and support one another. Our goal is to facilitate female leadership through community, education and advocacy. We also partner with companies to help create an inclusive and welcoming work culture.

Greater Boston Area

- Teach quarterly class on social media management- Stay up to date on relevant business cases for social media platforms and teach the class according to what is timely during their quarter.- Available as a resource and mentor for students and alumni of program

Top Knot Branding

Blogging about all things brand and social media related on the Top Knot Branding blog (www.topknotbranding.co).Services include: consulting, social media program development, blogging, business brand development, personal brand development, LinkedIn profile development, and public speaking services.I have been a speaker at:- Harpoon Wholesaler Summit 2012: Social Media 101 - Harpoon Training Day 2012 & 2013: Social Media for Branding 101- Femfessional Boston: Putting Your LinkedIn Profile to Work- Lead On: Silicon Valley Conference for Women 2015: Humanizing Your Brand - NEDMA Annual Conference 2015: Humanizing Your Corporate Brand on Social Media with Bob Cargill - BlogFest at Idea World 2015: Be Authentic and Your Followers Will Come - NEDMA Social Media Today Seminar 2015: What You Need To Know About Instagram- Massachusetts Conference for Women 2015: Making LinkedIn Work for YOU!-Boston Women in Media & Entertainment 2016: Making Your Social Media Profiles Work For You-StartUp Institute Boston, Summer 2016: Social Media Seminar, Digital Marketing Track-StartUp Institute Boston, Fall 2016: Social Media Seminar, Digital Marketing Track-Massachusetts Conference For Women 2016: Making LinkedIn Work For YOU!-Beachbody Super Saturday Winter 2017: Creating Your Own Business Voice on Social Media-Ladies Get Paid Boston Summer 2017: Ladies Negotiate (Moderator)-StartUp Institute Boston, Summer 2017: Organic Social Media, Digital Marketing Track

Cambridge, Ma

- Responsible for content strategy, developing brand awareness, and generating inbound traffic- Gather and interpret data, test and iterate, understand what’s meaningful and translate that into actions, improvements and results- Grew Facebook followers over 800% in 6 months. - Developed social media strategy that allowed for more brand recognition across the HR tech space.- Write content that is creative, engaging, and highly shareable while maintaining our brand standards- Directly manage our presence on social media. This will include writing and posting frequently on key social channels including Facebook, Twitter- Develop strategic briefs to clearly articulate approach, timetable, budget and other critical considerations- Utilizing video strategy and execution

Greater Boston Area

- build branding for Nextgengolf and its products (City Tour & NCCGA)- responsible for connecting messaging across the company and creating overarching marketing campaigns that hit outbound and inbound goals- Grow social media engagement by 200% in 3 months- work together with City Tour and NCCGA directors to make sure event promotion is in sync with marketing plan- creative innovative campaigns that highlight our position as leaders in the young adult golf space, which include nods to sponsors, partners and supporting golf courses

Cambridge, Massachusetts

-Responsible for collecting and creating social content from across the company and creating content in sync with the greater global marketing message- Work with in-region marketers to leverage social media across our global offices and campaigns-Grew Facebook fans from 15,000 (8/13) to almost 300,000 in 2015-Launched successful Instagram program, which highlights corporate culture and event content-Launched #MyAkamai program to encourage employee brand advocacy- Monitor and update corporate social media accounts including: Facebook, Twitter, LinkedIn, Google+, Flickr, Pintrest, Instagram-At RSA Conference 2015, garnered 54.6 million impressions on our social campaign, which included blogs and a live tweeting program- Manage Akamai's blog by scheduling posts and working directly with blog authors- Work with social media agency to make sure yearly, quarterly and monthly goals are met- Run quarterly internal events highlighting how people can use social media for their own jobs and goals- Encourage employees to utilize social media, by making myself available for social media awareness meetings along with sending weekly social media focused emails

Cambridge, Massachusetts

- Responsible for collecting and creating social content from across the company and creating content in sync with the greater global marketing message- Monitor and update corporate social media accounts including: Facebook, Twitter, LinkedIn, Google+, Flickr, Pintrest, Instagram- Manage Akamai's blog by scheduling posts and working directly with blog authors- Work with social media agency to make sure yearly, quarterly and monthly goals are met- Create social campaigns for various departments, in order to drive awareness and traffic to their programs (Example:#AkamaiHoliday 2013, #RSAC 2014, #NABshow 2014)-At RSA Conference 2014, garnered 23 million impressions on our social campaign, which included blogs and a live tweeting program-At NAB Show 2014, garnered 32 million impressions on our social campaign, which included blogs and a live tweeting program-Crafted successful #SB49 contest (#GameTimeSelfie) and content that resulted in a 6.18% engagement rate on Twitter- Encourage employees to utilize social media, by making myself available for social media awareness meetings along with sending weekly social media focused emails - Create and monitor a social media hub - www.akamai.com/social- Participate in the "Co-op Buddy" program, which partners up a Co-op with a full time employee in their department in order to promote an easy transition, along with additional professional support

Boston, Ma

● Responsible for creating, posting and updating content on www.harpoonbrewery.com and all other Harpoon web properties using HTML and SEO best practices● Write, create and program the Friend of Harpoon Monthly Newsletter that is received by more than 60,000 Friends of Harpoon,using email marketing and HTML best practices● Integral part of creating Harpoon Brewery’s new website.● Manage and produce Friend of Harpoon events that take place at Boston & Windsor breweries● Works with Sales Team to communicate local Friend of Harpoon events in 26 states through targeted emails, social media and Harpoon’s websites.● Work with Brand Manager in order to make sure that online communication is in sync with current goals for Harpoon● Monitor and update social media accounts, including Facebook, Twitter, Instagram and blog● Hire and manage a team of college interns● Work with retail team to create an e-Commerce program that grew 40% in 2012● Continuously learn about new platforms that fit with Harpoon’s goals (Storify, Tweet boards, QR codes)

● Explains the brewing process to patrons, answers questions and educates about the company and craft brewing world

describe luxury products online for both Rue La La and SmartBargins websites

I write news feeds for clients of Brafton, averaging over 20 stories a day for diverse clients. I also edit other team members stories, in order to provide accurate and clean copy for the clients.

covered human rights and local new beats

Partnered with Statehouse Bureau Chief to cover the daily happenings at the Massachusetts StatehouseThis was through the Statehouse Program at Boston University COM

*Responsible for conducting Affirmative Action Program audits on federal contractors*Assists in on-site audit visits doing interviews, in order to gain a better understanding of business practices of the contractor*Did statistical analysis of hiring numbers in order to find out if there was any concern about a violation of the Affirmative Action Program

Write articles, shoot photos and videos covering local events in Boston

*Responsible for updating parts of the Calendar section for the bi-weekly magazine*Fact Checked features before publication*Sort through press releases for ideas for events to write about in "call outs" in the magazine

B.S. Journalism, Journalism, Sociology

Activities and Societies: Boston University Statehouse Program

High School Degree

Activities and Societies: Varsity Soccer, Co-founder of first student run newspaper "The Pawprint", Founder of "Operation Smile" chapter.

7 - 11Th

Activities and Societies: School Newspaper Varsity Swim team Varsity Soccer Varsity Softball Honor Choir Drama Club Turkey Volunteer.