Andy Falkenstein Email & Phone Number

Indianapolis, In, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Leading the integration of Salesforce DMP with Marketing, Commerce, Sales, and Service Clouds

Chicago, Il, Us

Collaborated with executive team to establish and drive product vision and strategy. Defined and managed execution of the product roadmap via direct hands-on ownership and leadership of a team of product owners, product managers, user experience designers, and quality assurance professionals. Presented on subject matter expertise and product vision at customer onsite visits and industry trade shows and events.Key Accomplishments:- Led recruitment and growth of product and engineering teams from 5 to 25 employees. Culminated in the development and market launch of the Geofeedia 4.0 platform in June 2015 and drove nearly 200% YoY revenue growth for the company.- Defined, developed and launched enterprise capabilities to define granular permissions, user workflow, and audit tracking, resulting in 3x increase in corporate ACVs in 6 months after launch.- Achieved customer buy-in for product vision and directly assisted in closing multiple six figure contracts that accelerated strategic portions of the Geofeedia product roadmap.- Partnered with Geofeedia Alliances team to establish Geofeedia partner program and growth to over 40 referral, reseller, and integrated partners in first six months after launch.

San Francisco, California, Us

Led all product management activities for the Platform Products product line, including HubExchange Marketplace, App Center developer console, Marketing Cloud Developer Edition, and Marketing Cloud Extension Manager.Key Accomplishments:- Successfully launched and executed Custom Apps early adopter program featuring 6 global enterprise customers building custom Marketing Cloud apps and Journey Builder extensions.- Partnered with Marketing Cloud Strategic Account Executive team to close the first platform-only sales opportunity, resulting in a six-figure contract with a strategic financial services customer.- Launched Marketing Cloud Developer Edition at Connections 2014 to provide on-demand development accounts to customers and partners for the first time.

Indianapolis, In, Us

Led all product management and product marketing efforts for HubExchange product line from initial concepts to delivery to market launch. Served as agile project manager and development manager for HubExchange engineering teams. Formed and led a cross-functional team comprised of product leadership, business development, and corporate security teams to define and execute business and technical certification process for all partner apps.Key Accomplishments:- Delivered HubExchange app marketplace from prototype to GA market launch in 8 months.- Successfully led all product-related aspects of the HubExchange launch that culminated in the market launch of the app marketplace with 59 certified apps built by 45 inaugural partners.- Exceeded 1,000 customer app installs by over 500 unique customers within first 5 months of launch.

Indianapolis, In, Us

Defined positioning and go-to-market strategies for ExactTarget’s strategic integrations with Salesforce, Adobe, and Microsoft. Worked collaboratively with product, sales, and corporate marketing leadership teams to develop pricing and packaging, messaging, and sales collateral and tools to support the launch of new products and features. Served as presenter and product expert at customer-facing events and user conferences.Key Accomplishments:- Integrations product line produced a 64% year-over-year bookings increase from 2011 to 2012 and influenced 17% of total company bookings.- Rebuilt branding and messaging for strategic integrations to move from email focus to full cross-channel solution in alignment with the launch of the Interactive Marketing Hub.

Indianapolis, Indiana, Us

Provide project management for solution implementations by coordinating and managing implementation team, costs, and schedules. Communicate with Sales Representatives and Engagement Managers on the status of projects and escalate issues as needed. Track utilization to ensure project profitability. Assist with proposal development and pricing and participate in sales presentations as needed.Key Accomplishments:- Successfully managed the implementation and launch of an escalated strategic Fortune 500 account shortly after start date.- Defined processes for PSO Application Development team to build and document projects, allowing team resources to self-manage development-only projects through proactive communication and well-formed customer expectations.- Re-engineered PSO project manager on-boarding process to provide a detailed plan that brings new employees fully up-to-speed with company solutions and department processes and procedures in less than six weeks.

Indianapolis, Indiana, Us

Served as senior member of product team that designed and developed Backlight online video platform. Defined pricing, positioning and messaging, and product roadmap. Provided technical pre-sale support for sales team. Identified, developed, and maintained relationships with referral, channel, and ISV partners. Managed all large-scale implementation projects with clients ranging from Fortune 500 to midmarket.Key Accomplishments:- Launched Backlight online video platform and acquired 80 clients within first 18 months postlaunch. Backlight’s annual recurring revenue accounted for 20% of total company revenue.- Defined strategy and led team to launch video platform for ISVs resulting in 10 new accounts and enabled the company to land 4 key partnerships in the first 6 months – including being the first partner application built on ExactTarget's Interactive Marketing Hub.- Implemented and launched company’s strategic consulting offering, resulting in 5 client engagements within the first month and helped close the company’s single largest contract to date (just under $140,000).

Us

Led application development projects through entire product life cycle from requirements gathering to development to final implementation. Developed software customizations for the company’s learning management platform. Provided pre-sale technical support by building proof-of-concept prototypes. Contributing member of self-managed team that controlled its own budget and operating policies and procedures.Key Accomplishments:- Individually led and delivered multiple customization projects and pre-sales proof-of-concept prototypes for multiple large-state university customers and major textbook publishers.

Indianapolis, In, Us

Managed the design, development and maintenance of department web sites, internal web applications, and SharePoint portal. Project manager for department web initiatives. Coordinated efforts between faculty, staff, and outside contractors to generate requirements and author content. Developed department web applications.Key Accomplishment:- Designed, developed, and launched eight division websites that aligned and unified with the overall Indiana University and School of Medicine branding initiative. Identified and corrected a major security flaw, reducing the exposure to SQL injection attacks.

Carmel, Indiana, Us

Developed internal marketing automation software integrating email, web, and sales analytics. Developed, managed, and supported company’s interactive website.Key Accomplishments:- Architected and developed an in-house marketing automation system that integrated with the Baker Hill CRM system and corporate website to create a personalized, interactive sales tool that enabled marketing and sales efforts via measurable 1:1 experiences.

St. Louis, Mo, Us

Mba, Management

B.A., Computer Science